Ax (formerAccident Exchange Ltd)
Canton Lane Hams Hall West Midlands,
Birmingham, B46 1GA,
United Kingdom
Birmingham, B46 1GA,
United Kingdom
44 37 0011 6720
Professional Services
Ax (formerAccident Exchange Ltd) Technographics
Ax (formerAccident Exchange Ltd) Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Ax (formerAccident Exchange Ltd) and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 450 Ax (formerAccident Exchange Ltd) employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ax (formerAccident Exchange Ltd) has purchased the following applications: Infor SunSystems for ERP Financial in 2009, LiveChat for Chatbots and Conversational AI in 2019, HubSpot CMS for Web Content Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ax (formerAccident Exchange Ltd) is running and its propensity to invest more and deepen its relationship with Infor , LiveChat, Inc. , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ax (formerAccident Exchange Ltd) revenues, which have grown to $55.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ax (formerAccident Exchange Ltd) intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Ax (formerAccident Exchange Ltd) Tech Stack and Enterprise Applications
Ax (formerAccident Exchange Ltd) ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infor | Legacy | Infor SunSystems | ERP Financial | ERP | n/a | 2009 | 2009 |
In 2009, Ax (formerAccident Exchange Ltd) implemented Infor SunSystems as its core ERP Financial application to centralize financial accounting and control cash transaction flows across the company in the United Kingdom. The Infor SunSystems deployment was positioned to handle day-to-day ledger processing and to provide a single financial record for the finance organization.
The implementation focused on configuring cash management and general ledger capabilities inside Infor SunSystems, including rules to create and post cash transactions directly into the SUN account accounting system. Configuration work included mapping transaction sources to the company chart of accounts, defining automated posting rules to the ledger, and establishing subledger posting behavior consistent with standard ERP Financial workflows.
Operational coverage centered on finance and treasury activities, with the solution used to capture cash receipts and payments and to route posting workflows through established accounting controls. Governance measures were applied to control who could create and post cash transactions in the SUN account accounting system, and rollout was organized to align transaction creation, posting responsibilities, and reconciliation processes within the corporate accounting function.
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Ax (formerAccident Exchange Ltd) AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| LiveChat, Inc. | Legacy | LiveChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Ax (formerAccident Exchange Ltd) deployed LiveChat on its website. LiveChat was implemented as a Chatbots and Conversational AI solution to provide real time customer engagement, supporting customer service and sales functions for the company's UK professional services operations. The deployment focused on embedding LiveChat's web chat interface across customer facing pages to capture inquiries and initiate conversational workflows.
Configuration concentrated on core LiveChat modules, including the web chat widget, canned responses and automated messaging, visitor monitoring and chat routing to internal service teams. LiveChat was configured to enforce role based agent access and to surface conversational metrics through the vendor reporting capabilities, enabling oversight of queues and agent interactions. Operational coverage was constrained to the corporate website, where workflows were aligned to support desk and commercial inquiry handling.
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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Ax (formerAccident Exchange Ltd) Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | HubSpot CMS | Web Content Management | Content Management | n/a | 2021 | 2021 |
In 2021, Ax (formerAccident Exchange Ltd) implemented HubSpot CMS on their website. The HubSpot CMS deployment functions as Ax's Web Content Management platform, centralizing content publishing, site hosting, and administration for the corporate site serving the United Kingdom.
Configuration focused on content authoring and template management, with landing page and blog publishing, form handling, SEO tools, and asset management implemented to support marketing and communications workflows. Role based access and editorial approval workflows were established to govern publishing, and the HubSpot CMS environment was provisioned for hosting, SSL, and content delivery capabilities to maintain site availability and responsive page delivery.
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Ax (formerAccident Exchange Ltd) CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2023 | 2023 |
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Account Based Marketing | CRM |
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2024 | 2024 |
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CRM | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Ax (formerAccident Exchange Ltd) PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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Ax (formerAccident Exchange Ltd) IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Ax (formerAccident Exchange Ltd) CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Ax (formerAccident Exchange Ltd)
| First Name | Last Name | Title | Function | Department | Phone | |
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Financial Controller | Director | Finance | |
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Director of IT Operations | Director | IT | |
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Managing Director | Director | Finance | |
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Apps Being Evaluated by Ax (formerAccident Exchange Ltd) Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Ax (formerAccident Exchange Ltd) IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Ax (formerAccident Exchange Ltd) digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Ax (formerAccident Exchange Ltd) Technographics
Ax (formerAccident Exchange Ltd) is a Professional Services organization based in United Kingdom,
with around 450 employees and annual revenues of $55.0 million.
Ax (formerAccident Exchange Ltd) operates a diverse technology stack with applications such as
Infor SunSystems, LiveChat and HubSpot CMS,
covering areas like ERP Financial, Chatbots and Conversational AI and Web Content Management.
Ax (formerAccident Exchange Ltd) has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Infor, LiveChat, Inc. and HubSpot.
Ax (formerAccident Exchange Ltd) recently adopted applications including
6sense Account Engagement Platform in 2024, Zoominfo Platform in 2023 and HubSpot CMS in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Ax (formerAccident Exchange Ltd)’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Ax (formerAccident Exchange Ltd)’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Ax (formerAccident Exchange Ltd) technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.