Axe Brand
700 Sylvan Avenue,
Englewood Cliffs, 7632, NJ,
United States
Englewood Cliffs, 7632, NJ,
United States
1 800-450-7580
Consumer Packaged Goods
Axe Brand Technographics
Axe Brand Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Axe Brand and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8250 Axe Brand employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Axe Brand has purchased the following applications: FreeWheel Demandsuite for Agency Management in 2023, Appier CrossX for Artificial Intelligence Marketing in 2020, Cisco Webex Meetings for Audio Video and Web Conferencing in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Axe Brand is running and its propensity to invest more and deepen its relationship with FreeWheel, A Comcast Company , Appier , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Axe Brand revenues, which have grown to $2.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Axe Brand intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Axe Brand Tech Stack and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2023 | 2023 |
In 2023 Axe Brand implemented FreeWheel Demandsuite on its website. The deployment positions FreeWheel Demandsuite as a core Agency Management application to support digital media demand workflows and advertising inventory controls on axe.com, aligning the application with marketing and ad operations functions.
Configuration emphasized campaign management, demand orchestration, yield controls, and reporting capabilities typical of Agency Management platforms, with FreeWheel Demandsuite handling ad decisioning and campaign trafficking workflows. Operational ownership is described as centered in marketing and ad operations, with governance focused on campaign workflow, creative approvals, and inventory access controls for the consumer-facing digital property.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Appier | Legacy | Appier CrossX | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Axe Brand implemented Appier CrossX to operationalize cross-screen programmatic advertising for a predefined pool of mobile users across all screens. Appier CrossX, classified as AI-powered Advertising, was applied to centralize audience buying through the CrossX Programmatic Platform and to align campaign orchestration with customer profiles.
The implementation used CrossX Lookalike to identify new high-value audiences by comparing Axe Brand’s audience information with profiles stored in Appier’s CrossX database, and it used CrossX Remarketing to re-engage those cohorts. Functional capabilities implemented included lookalike modeling, programmatic bidding, cross-screen remarketing, and dynamic creative optimization that tailored ad creative to each user’s unique cross-screen browsing history and purchasing journey.
Operational coverage focused on mobile users across all screens and targeted the brand’s advertising and marketing workflows, embedding audience selection and programmatic buys into campaign execution. Integration work remained within the Appier CrossX environment for audience profiling, lookalike matching, programmatic media buying, and remarketing orchestration.
Governance and process changes centered on shifting campaign workflows to customer-centric targeting and orchestrated re-engagement sequences based on cross-screen behavior, enabling marketing teams to convert identified lookalike cohorts into programmatic buys. Axe Brand reported that re-engaging users with CrossX Remarketing drove better responses and boosted conversion rate, reflecting the intended outcome of the deployment.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2019 | 2019 |
In 2019 Axe Brand deployed Cisco Webex Meetings for Audio Video and Web Conferencing on its public website. The deployment embeds Cisco Webex Meetings as a browser-accessible conferencing layer, enabling external participants to join scheduled sessions and ad hoc meetings directly from site pages without requiring separate client installation. This implementation signals a focus on externally facing meeting capabilities for customer engagement and corporate communications through the corporate web presence.
The implementation leverages core Audio Video and Web Conferencing capabilities including scheduled meetings, HD video and audio, screen sharing and application sharing, cloud recording and playback, meeting controls and participant management, and meeting security and access controls. Administrative configuration centralizes meeting policies, user provisioning, and domain-level settings via Cisco Webex Meetings administration, aligning conferencing governance with existing corporate communications workflows and website access patterns.
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Collaboration | Collaboration |
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2016 | 2016 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Asset Management | Content Management |
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2017 | 2017 |
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Web Content Management | Content Management |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2016 | 2016 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Axe Brand
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Axe Brand Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Axe Brand IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Axe Brand digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Axe Brand Technographics
Axe Brand is a Consumer Packaged Goods organization based in United States,
with around 8250 employees and annual revenues of $2.50 billion.
Axe Brand operates a diverse technology stack with applications such as
FreeWheel Demandsuite, Appier CrossX and Cisco Webex Meetings,
covering areas like Agency Management, Artificial Intelligence Marketing and Audio Video and Web Conferencing.
Axe Brand has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as FreeWheel, A Comcast Company, Appier and Cisco Systems.
Axe Brand recently adopted applications including
FreeWheel Demandsuite in 2023, CrownPeak DXP in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Axe Brand’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Axe Brand’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Axe Brand technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.