Chang Wat Chiang Mai, 50000,
Thailand
B2 Boutique and Budget Hotel Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by B2 Boutique and Budget Hotel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 28 B2 Boutique and Budget Hotel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that B2 Boutique and Budget Hotel has purchased the following applications: Amadeus Hotel Guest Management for Guest Management in 2025, Google Workspace (Formerly Google G-Suite) for Collaboration in 2015, Amadeus Hotel Website Solutions for Web Content Management in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems B2 Boutique and Budget Hotel is running and its propensity to invest more and deepen its relationship with Amadeus IT Group , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing B2 Boutique and Budget Hotel revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for B2 Boutique and Budget Hotel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amadeus IT Group | Legacy | Amadeus Hotel Guest Management | Guest Management | ERP Services and Operations | n/a | 2025 | 2025 |
In 2025 B2 Boutique and Budget Hotel deployed Amadeus Hotel Guest Management as part of a strategic iHotelier Suite partnership with Amadeus IT Group, leveraging Amadeus Guest Management Solutions to unify booking, CRM and loyalty across its Thailand properties. The announcement in July 2025 set an APAC-focused rollout timetable, with the implementation targeted to be live in 2025 across the companys hotel sites in Thailand.
The implementation centers on consolidating the booking engine and customer relationship management workflows into a single guest management layer provided by Amadeus Hotel Guest Management. Functional capabilities implemented include unified guest profiles, integrated booking and reservation handling, CRM-driven guest segmentation, and a membership loyalty program module to support personalized guest journeys and direct booking incentives. Configuration work emphasized profile unification and membership enrollment workflows to enable targeted communications and cohort-based offers.
Operational scope is regional and hotel-level, covering B2 Hotels properties in Thailand as part of an APAC rollout strategy, with the iHotelier Suite components operating together to surface reservations, loyalty status, and CRM events to frontline operations and revenue teams. Integrations are internal to the Amadeus iHotelier Suite architecture, aligning booking engine data with Guest Management and CRM capabilities to reduce manual reconciliation and centralize guest data for marketing and reservation channels.
Governance and rollout planning adopted staged execution across properties in Thailand, with program governance focused on membership program rules, guest data governance, and aligned workflows between reservations, front desk, and marketing. The stated business aims are to personalize guest journeys and increase direct bookings and loyalty through integrated booking, CRM and GMS capabilities.
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Reservation and Booking Management | ERP Services and Operations |
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2025 | 2025 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2015 | 2015 |
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Collaboration | Collaboration |
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2023 | 2023 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amadeus IT Group | Legacy | Amadeus Hotel Website Solutions | Web Content Management | Content Management | n/a | 2025 | 2025 |
In 2025, B2 Boutique and Budget Hotel implemented Amadeus Hotel Website Solutions in the Central Reservation Systems (CRS) category, adopting Amadeus’ iHotelier Suite to modernize its direct booking flow and guest commerce. The engagement is positioned as a strategic relationship between B2 Hotels, part of GPCM Group, and Amadeus IT Group to deliver a unified booking and guest management platform across the chain.
The deployment of Amadeus Hotel Website Solutions includes the iHotelier Central Reservations System, the iHotelier website module, and Guest Management Solutions, configured to provide a continuous shopping and booking journey. Functional capabilities implemented emphasize guest recognition across channels, personalized offers, targeted marketing communications during the booking process, and post-stay engagement tied to the booking lifecycle.
All iHotelier components are described as natively integrated, creating a single channel orchestration layer that reduces system fragmentation and vendor complexity for B2 Hotels. Operational scope described in the announcement centers on B2 Hotels' portfolio across Thailand, with the deal framed as significant in the Asia Pacific region and aligned to the operator’s network growth plans under GPCM Group.
Governance and operational intent focus on streamlining reservations operations and centralizing booking orchestration, enabling marketing and revenue functions to leverage unified guest profiles and offer management. The program is positioned to eliminate fragmented interfaces between booking front end and reservations processing, supporting a consistent, personalized shopping and booking experience from initial search through post-stay engagement.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Analytics | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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