Zagreb, 10000,
Croatia
B4b Technographics
B4b Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by B4b and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 B4b employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
B4b has purchased the following applications: Microsoft 365 for Collaboration in 2015, Google Tag Manager for Tag Management in 2019, Phusion Passenger for Apps Development in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems B4b is running and its propensity to invest more and deepen its relationship with Microsoft , Google , Phusion or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing B4b revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for B4b intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
B4b Tech Stack and Enterprise Applications
B4b Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, B4b implemented Microsoft 365. The Microsoft 365 deployment provides Collaboration for B4b, a Croatia-based professional services firm of about 50 employees with revenue reported at 5000000, and is surfaced on the company website.
The deployment configures core Collaboration capabilities including hosted email, cloud file storage and document co-authoring, team communication and calendaring to support client-facing workflows. Administrative configuration focused on tenant-level user provisioning, group access controls and content sharing policies consistent with small professional services operations. The Microsoft 365 application is positioned to centralize internal communication and document workflows across the firm.
Operational coverage extends to all employees and primary business functions including service delivery coordination, client communication and administrative operations. Governance emphasizes role-based access and content governance to manage information sharing and retention within the Collaboration environment. The implementation reflects a cloud-first, browser-accessible architecture intended to integrate everyday productivity directly with B4b’s public site presence.
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B4b CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Tag Manager | Tag Management | CRM | n/a | 2019 | 2019 |
In 2019, B4b deployed Google Tag Manager as its Tag Management solution on the corporate website https://www.b4b.hr/. The deployment covers the public website for the Croatia based professional services firm with 50 employees and is oriented toward marketing and web analytics orchestration. Google Tag Manager provides a centralized container to manage client side tags across the site.
Configuration work addressed container structure with organized tags, triggers, and variables, and the implementation of a dataLayer to standardize event and page variables for marketing and analytics teams. Governance was enforced through GTM user permissions, container versioning, and environment previews to control deployments and reduce change risk in production. The implementation supports marketing and web analytics business functions by centralizing tag orchestration and event instrumentation consistent with Tag Management practices.
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B4b PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Phusion | Legacy | Phusion Passenger | Apps Development | PaaS | n/a | 2020 | 2020 |
In 2020, B4b deployed Phusion Passenger on its public website as a core application server component within the Apps Development environment. Phusion Passenger is used to manage application processes, route HTTP requests, and orchestrate worker processes for the site.
The deployment scope is the company website and the configuration is managed by B4b's engineering team, providing application hosting and runtime management for customer-facing web pages. Operational focus includes process supervision, application lifecycle controls, and integration with the web serving layer, consistent with Apps Development practices for web application hosting. Governance is centered on in-house deployment and runtime configuration.
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B4b IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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|
|
Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at B4b
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by B4b Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||