Thornhill, L4J 3M9, ON,
Canada
BAASS Business Solutions Technographics
BAASS Business Solutions Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by BAASS Business Solutions and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 BAASS Business Solutions employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
BAASS Business Solutions has purchased the following applications: Microsoft 365 for Collaboration in 2017, HubSpot CMS for Web Content Management in 2021, Hotjar for Customer Experience in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BAASS Business Solutions is running and its propensity to invest more and deepen its relationship with Microsoft , HubSpot , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BAASS Business Solutions revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BAASS Business Solutions intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
BAASS Business Solutions Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, BAASS Business Solutions implemented Microsoft 365 as its primary Collaboration platform. The deployment centralized cloud hosted productivity and communication tooling for the 150 employee Canadian professional services firm, positioning Microsoft 365 to support core business functions including professional services delivery, internal communications and knowledge management.
Microsoft 365 at BAASS Business Solutions is used for email, document coauthoring, shared file storage and real time communication, and the company uses Office 365 Mail on their website for public facing email handling. The implementation aligns with Collaboration category capabilities to enable collaboration workflows, document version control and access governance, and BAASS Business Solutions Microsoft 365 Collaboration supports delivery teams and internal support functions in day to day operations.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | HubSpot CMS | Web Content Management | Content Management | n/a | 2021 | 2021 |
In 2021, BAASS Business Solutions deployed HubSpot CMS as its primary Web Content Management solution on the company website. The implementation centered on HubSpot CMS to manage public site content and support marketing-led digital engagement for the professional services firm.
The deployment leveraged core HubSpot CMS Hub capabilities, including templated page and landing page authoring, responsive themes, content staging and versioning, built-in SEO recommendations, and form and asset management. Configuration focused on editorial workflows, role-based access for marketing and web authors, and reusable modules and templates to enforce brand consistency across the site.
Operational ownership was concentrated within marketing and web operations, with the HubSpot CMS Hub providing dashboards and content publishing controls to support ongoing site updates and campaign landing pages. Governance emphasized structured approval flows and content lifecycle management, aligning Web Content Management processes with BAASS Business Solutions marketing and client engagement functions.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2020 | 2020 |
In 2020, BAASS Business Solutions deployed Hotjar as a Customer Experience application on its public website. The implementation centered on embedding the Hotjar tracking snippet in site templates to capture behavioral telemetry and on-page interactions across core site pages. The scope of deployment was the company website, serving marketing and client engagement touchpoints.
Implemented capabilities include session recordings, heatmaps, and on-page feedback widgets, which BAASS used to surface navigation friction and form interaction patterns. Ownership and governance were assigned to digital marketing and UX teams, who used Hotjar outputs to inform iterative content and UX adjustments. Data collection was managed within standard web analytics workflows and operationalized for user experience research and site optimization.
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Marketing Automation | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at BAASS Business Solutions
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by BAASS Business Solutions Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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