AI Buyer Insights:

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

BAASS Business Solutions Tech Stack and Enterprise Applications

Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2017 2017
In 2017, BAASS Business Solutions implemented Microsoft 365 as its primary Collaboration platform. The deployment centralized cloud hosted productivity and communication tooling for the 150 employee Canadian professional services firm, positioning Microsoft 365 to support core business functions including professional services delivery, internal communications and knowledge management. Microsoft 365 at BAASS Business Solutions is used for email, document coauthoring, shared file storage and real time communication, and the company uses Office 365 Mail on their website for public facing email handling. The implementation aligns with Collaboration category capabilities to enable collaboration workflows, document version control and access governance, and BAASS Business Solutions Microsoft 365 Collaboration supports delivery teams and internal support functions in day to day operations.
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
HubSpot Legacy HubSpot CMS Web Content Management Content Management n/a 2021 2021
In 2021, BAASS Business Solutions deployed HubSpot CMS as its primary Web Content Management solution on the company website. The implementation centered on HubSpot CMS to manage public site content and support marketing-led digital engagement for the professional services firm. The deployment leveraged core HubSpot CMS Hub capabilities, including templated page and landing page authoring, responsive themes, content staging and versioning, built-in SEO recommendations, and form and asset management. Configuration focused on editorial workflows, role-based access for marketing and web authors, and reusable modules and templates to enforce brand consistency across the site. Operational ownership was concentrated within marketing and web operations, with the HubSpot CMS Hub providing dashboards and content publishing controls to support ongoing site updates and campaign landing pages. Governance emphasized structured approval flows and content lifecycle management, aligning Web Content Management processes with BAASS Business Solutions marketing and client engagement functions.
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Contentsquare Legacy Hotjar Customer Experience CRM n/a 2020 2020
In 2020, BAASS Business Solutions deployed Hotjar as a Customer Experience application on its public website. The implementation centered on embedding the Hotjar tracking snippet in site templates to capture behavioral telemetry and on-page interactions across core site pages. The scope of deployment was the company website, serving marketing and client engagement touchpoints. Implemented capabilities include session recordings, heatmaps, and on-page feedback widgets, which BAASS used to surface navigation friction and form interaction patterns. Ownership and governance were assigned to digital marketing and UX teams, who used Hotjar outputs to inform iterative content and UX adjustments. Data collection was managed within standard web analytics workflows and operationalized for user experience research and site optimization.
Marketing Automation CRM 2021 2021
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2017 2017
Application Hosting and Computing Services IaaS 2020 2020
Content Delivery Network IaaS 2021 2021

IT Decision Makers and Key Stakeholders at BAASS Business Solutions

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by BAASS Business Solutions Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from BAASS Business Solutions IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the BAASS Business Solutions digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD BAASS Business Solutions Technographics
BAASS Business Solutions is a Professional Services organization based in Canada, with around 150 employees and annual revenues of $20.0 million.
BAASS Business Solutions operates a diverse technology stack with applications such as Microsoft 365, HubSpot CMS and Hotjar, covering areas like Collaboration, Web Content Management and Customer Experience.
BAASS Business Solutions has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft, HubSpot and Contentsquare.
BAASS Business Solutions recently adopted applications including HubSpot CMS in 2021, Hubspot Marketing Automation in 2021 and Cloudflare CDN in 2021, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of BAASS Business Solutions’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates BAASS Business Solutions’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete BAASS Business Solutions technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.