Baby Bunting
153 National Dr,
Melbourne, 3175, VIC,
Australia
Melbourne, 3175, VIC,
Australia
61 3 0042-2292
Retail
Baby Bunting Technographics
Baby Bunting Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Baby Bunting and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Baby Bunting employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Baby Bunting has purchased the following applications: Block Afterpay for Payment Processing in 2018, LiveHire ATS for Applicant Tracking System in 2021, FreeWheel Demandsuite for Agency Management in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Baby Bunting is running and its propensity to invest more and deepen its relationship with Block (ex Square, Inc) , LiveHire , Humanforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Baby Bunting revenues, which have grown to $80.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Baby Bunting intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Baby Bunting Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Block (ex Square, Inc) | Legacy | Block Afterpay | Payment Processing | ERP Financial Management | n/a | 2018 | 2018 |
In 2018, Baby Bunting implemented Block Afterpay as a payment option on its ecommerce website. The deployment introduced Block Afterpay, classified under Payment Processing, to the retailer's online checkout channel supporting Australia-based sales.
The implementation focused on checkout-level integration of the Block Afterpay payment widget and merchant authorization flows, enabling customer instalment selection during purchase and capture of payment authorization status into the order lifecycle. Functional capabilities deployed included front-end payment selection, payment authorization and capture, instalment financing processing, and settlement handoffs to the merchant payments ledger consistent with Payment Processing workflows.
Operational coverage centered on Baby Bunting's online retail channel and involved ecommerce, payments and finance teams as well as customer service for order and payment inquiries. Governance adjustments aligned payment reconciliation and checkout workflows to accommodate instalment status callbacks and return handling, embedding Block Afterpay into existing ecommerce order management and customer account processes.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LiveHire | Legacy | LiveHire ATS | Applicant Tracking System | HCM | n/a | 2021 | 2022 |
In 2021, Baby Bunting deployed LiveHire ATS to manage recruitment workflows and surface job opportunities directly on its public careers pages. LiveHire ATS, an Applicant Tracking System, is used on the Baby Bunting website to host vacancies and capture applicant information through career site integration.
The implementation centers on core Applicant Tracking System capabilities, including job posting and distribution from a centralized career site, candidate capture and profile management, configurable hiring workflows and requisition approvals, and interview scheduling and shortlisting workflows. LiveHire ATS is configured to support store level hiring and corporate talent acquisition processes, using configurable roles and permissions to separate store manager and HR responsibilities.
Operational coverage focuses on recruiting for retail store roles and corporate functions with the ATS embedded in Baby Bunting public pages for direct applicant routing. Governance changes emphasize standardized requisition processes and centralized career page management to ensure consistent job presentation and candidate intake across the organization.
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Candidate Relationship Management | HCM |
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2021 | 2021 |
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Core HR | HCM |
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2021 | 2022 |
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Payroll | HCM |
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2021 | 2022 |
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Time and Attendance | HCM |
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2017 | 2017 |
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Workforce Management | HCM |
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2021 | 2022 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024 Baby Bunting deployed FreeWheel Demandsuite on their website to centralize programmatic ad operations. The implementation positions FreeWheel Demandsuite within Baby Bunting Agency Management workflows to support digital advertising for the retail ecommerce site, aligning the application with the company’s online merchandising and customer acquisition objectives.
The deployment of FreeWheel Demandsuite focused on standard Agency Management capabilities, including ad inventory configuration, campaign trafficking and scheduling, demand orchestration and yield controls, and consolidated reporting and attribution feeds. Configuration work included site tag implementation and server side ad decisioning to enable campaign targeting and real time bid handling, with the FreeWheel Demandsuite platform managing display and video delivery across site placements.
Operationally the rollout targeted digital marketing and ecommerce teams, establishing campaign approval and trafficking governance as part of day to day ad operations. The implementation emphasized operational handoffs between content merchandising and advertising workflows, and instrumented reporting channels for media planning and optimization within the Agency Management domain.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2015 | 2015 |
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2017 | 2017 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2018 | 2018 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2019 | 2019 |
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eCommerce | eCommerce |
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2019 | 2019 |
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eCommerce | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2023 | 2023 |
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eCommerce | eCommerce |
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2024 | 2024 |
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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Personalization and Product Recommendations | eCommerce |
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2017 | 2017 |
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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Product Information Management | eCommerce |
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2018 | 2018 |
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Product Information Management | eCommerce |
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2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2018 | 2018 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2012 | 2012 |
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IT Service Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Baby Bunting
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Baby Bunting Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Baby Bunting IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Baby Bunting digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Baby Bunting Technographics
Baby Bunting is a Retail organization based in Australia,
with around 500 employees and annual revenues of $80.0 million.
Baby Bunting operates a diverse technology stack with applications such as
Block Afterpay, LiveHire ATS and FreeWheel Demandsuite,
covering areas like Payment Processing, Applicant Tracking System and Agency Management.
Baby Bunting has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Block (ex Square, Inc), LiveHire and FreeWheel, A Comcast Company.
Baby Bunting recently adopted applications including
FreeWheel Demandsuite in 2024, commercetools Commerce in 2024 and Mirakl Marketplace Platform in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Baby Bunting’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Baby Bunting’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Baby Bunting technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.