Backblaze
500 Ben Franklin Ct,
San Mateo, 94401, CA,
United States
San Mateo, 94401, CA,
United States
1 650-352-3738
Professional Services
Backblaze Technographics
Backblaze Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Backblaze and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 393 Backblaze employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Backblaze has purchased the following applications: ResNexus Booking for Reservation and Booking Management in 2018, Zoom for Audio Video and Web Conferencing in 2021, WooCommerce for eCommerce in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Backblaze is running and its propensity to invest more and deepen its relationship with ResNexus , Zoom Video Communications , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Backblaze revenues, which have grown to $85.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Backblaze intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Backblaze Tech Stack and Enterprise Applications
Backblaze ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ResNexus | Legacy | ResNexus Booking | Reservation and Booking Management | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, Backblaze implemented ResNexus Booking on its website. ResNexus Booking is a Reservation and Booking Management application embedded in Backblaze web properties to enable direct online reservations and scheduling for customer facing services. The deployment uses a web embedded booking engine pattern to capture reservations via availability displays and customer booking forms.
Functional capabilities implemented include the ResNexus Booking engine's calendar driven availability, customer reservation forms, booking submission and confirmation workflows, and an administrative booking management interface for operations and support teams. Operational scope focused on website facing customer scheduling and booking capture, tying reservation activity into Backblaze support and customer operations. Governance emphasis centered on centralizing online reservation handling through ResNexus Booking and aligning web content and support processes to the booking workflow.
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Backblaze Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
In 2021, Backblaze deployed Zoom for Audio Video and Web Conferencing. Backblaze implemented Zoom as both a customer-facing web conferencing channel on its website and as an internal collaboration platform for distributed teams.
The implementation uses core Zoom capabilities such as scheduled Zoom Meetings, webinar-style broadcasts, screen sharing, and cloud recording to host product demonstrations and customer support sessions that originate from the Backblaze website. Zoom is used to support customer-facing meetings, sales demonstrations, and internal collaboration, establishing a clear relationship: Backblaze Zoom Audio Video and Web Conferencing Business Function.
Operational coverage spans sales, customer success, and engineering teams, with meeting sessions initiated from the corporate site to streamline external demos and internal standups. Governance and operational controls were oriented around centralized account administration, meeting security settings, and meeting lifecycle policies, aligning conferencing workflows with Backblaze IT and support processes.
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Collaboration | Collaboration |
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2011 | 2011 |
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Backblaze eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2017 | 2017 |
In 2017, Backblaze implemented WooCommerce on its website to provide eCommerce capabilities. The deployment used WooCommerce from Automattic as the site level storefront solution, embedding core online sales workflows into Backblaze’s public website to support product catalogue display and customer purchase flows.
The implementation leveraged WooCommerce functional modules typical of the eCommerce category, including product catalog management, shopping cart and checkout orchestration, order management, and the plugin extension model for payments, subscriptions and fulfillment touchpoints. Operational ownership stayed at the website and online sales function, with ongoing governance focused on plugin lifecycle, version updates and site deployment pipelines to maintain transactional stability and security. Backblaze WooCommerce eCommerce supports the company’s online sales and billing business functions through a WordPress plugin architecture and extensible commerce tooling.
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Backblaze CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2020 | 2020 |
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Account Based Marketing | CRM |
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2023 | 2023 |
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CRM | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2012 | 2012 |
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Customer Support | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Sales Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Sales Automation, Sales Engagement | CRM |
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2022 | 2022 |
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Backblaze TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Backblaze PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2012 | 2012 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Backblaze IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Backblaze CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Backblaze
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Backblaze Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Backblaze IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Backblaze digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Backblaze Technographics
Backblaze is a Professional Services organization based in United States,
with around 393 employees and annual revenues of $85.0 million.
Backblaze operates a diverse technology stack with applications such as
ResNexus Booking, Zoom and WooCommerce,
covering areas like Reservation and Booking Management, Audio Video and Web Conferencing and eCommerce.
Backblaze has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as ResNexus, Zoom Video Communications and Automattic.
Backblaze recently adopted applications including
Zoominfo Platform in 2023, Hubspot Marketing Automation in 2022 and Outreach AI Revenue Workflow Platform in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Backblaze’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Backblaze’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Backblaze technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.