Backcountry.com
1678 Redstone Center Dr Ste 210,
Park City, 84098-7614, UT,
United States
Park City, 84098-7614, UT,
United States
1 801-746-7580
Distribution
Backcountry.com Technographics
Backcountry.com Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Backcountry.com and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Backcountry.com employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Backcountry.com has purchased the following applications: Klarna Payments for Payment Processing in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2018, Oracle Commerce Platform ( ex ATG Web Commerce ) for eCommerce in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Backcountry.com is running and its propensity to invest more and deepen its relationship with Klarna , Google , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Backcountry.com revenues, which have grown to $627.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Backcountry.com intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Backcountry.com Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Klarna | Legacy | Klarna Payments | Payment Processing | ERP Financial Management | n/a | 2021 | 2021 |
In 2021 Backcountry.com implemented Klarna Payments on its website as part of its online checkout stack. Backcountry.com deployed Klarna Payments as a Payment Processing solution to support e-commerce checkout, consumer payment options including installment and pay-later flows, and standard authorization and settlement workflows.
The integration embeds Klarna Payments into the site checkout using client-side SDKs and server-side payment calls, enabling tokenization, payment authorization, and capture processes typical of Payment Processing implementations. Operational ownership is centered in e-commerce and payments operations teams, who manage payment option configuration and checkout rules, while engineering maintains the storefront integration and API connectivity for transaction processing.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Backcountry.com implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The 500 employee United States distribution retailer deployed the cloud native SaaS suite to centralize corporate email, calendaring, and document collaboration across merchandising, marketing, and customer service functions. The deployment leveraged Google Workspace administrative controls for domain management, user provisioning, and group based access to enforce company policies and organizational unit structure.
The Google Workspace (Formerly Google G-Suite) implementation uses Gmail for enterprise email, Google Calendar for scheduling, Google Drive with Docs and Sheets for collaborative content creation and versioning, and Google Meet for remote conferencing, aligning with standard Collaboration functional workflows. Governance is managed through the Google Workspace administrative console with organizational units and role based access controls to support cross functional collaboration and content sharing, including components surfaced on the company website. The architecture reflects a cloud first Collaboration deployment where user lifecycle and content management are provisioned and administered within the Google Workspace platform.
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2022 | 2022 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Commerce Platform ( ex ATG Web Commerce ) | eCommerce | eCommerce | n/a | 2015 | 2015 |
In 2015 Backcountry.com implemented Oracle Commerce Platform ( ex ATG Web Commerce ) as its primary eCommerce application. Oracle Commerce Platform ( ex ATG Web Commerce ) is deployed to power the customer facing storefront on backcountry.com and to centralize catalog and merchandising functions within the eCommerce domain.
Implementation scope emphasized core commerce modules typical of the eCommerce category, including product catalog and taxonomy management, merchandising and promotions engine, site search and relevance tuning, checkout and session orchestration, and personalization capabilities. Operational control is centered on a storefront architecture with an administrative console used by merchandising and content teams, governed through release and content update workflows to manage catalog updates, pricing and promotional campaigns.
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eCommerce | eCommerce |
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2011 | 2011 |
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eCommerce | eCommerce |
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2024 | 2024 |
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Personalization and Product Recommendations | eCommerce |
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2022 | 2022 |
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Personalization and Product Recommendations | eCommerce |
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2025 | 2025 |
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Product Information Management | eCommerce |
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2024 | 2024 |
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Shipping Management | eCommerce |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2022 | 2022 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2006 | 2006 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Partner Relationship Management | CRM |
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2017 | 2017 |
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Partner Relationship Management | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2022 | 2022 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2021 | 2021 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Cloud Storage | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Database Management, Open-Source Database | IaaS |
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2022 | 2022 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Backcountry.com
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Backcountry.com Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Backcountry.com IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Backcountry.com digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Backcountry.com Technographics
Backcountry.com is a Distribution organization based in United States,
with around 500 employees and annual revenues of $627.0 million.
Backcountry.com operates a diverse technology stack with applications such as
Klarna Payments, Google Workspace (Formerly Google G-Suite) and Oracle Commerce Platform ( ex ATG Web Commerce ),
covering areas like Payment Processing, Collaboration and eCommerce.
Backcountry.com has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Klarna, Google and Oracle.
Backcountry.com recently adopted applications including
Netcore UNBXD Personalization in 2025, Netcore Unbxd in 2024 and Netcore UNBXD PIM in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Backcountry.com’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Backcountry.com’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Backcountry.com technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.