Backcountry
1678 Redstone Center Dr,
Park City, 84098, UT,
United States
Park City, 84098, UT,
United States
1 833-923-3717
Retail
Backcountry Technographics
Backcountry Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Backcountry and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1200 Backcountry employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Backcountry has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, LivePerson Conversational Cloud for Chatbots and Conversational AI in 2011, Microsoft 365 for Collaboration in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Backcountry is running and its propensity to invest more and deepen its relationship with Oracle , Klarna , LivePerson or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Backcountry revenues, which have grown to $1.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Backcountry intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Backcountry Tech Stack and Enterprise Applications
Backcountry ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015 Backcountry implemented Oracle NetSuite ERP as its ERP Financial platform to centralize core accounting and support retail fulfillment operations. The deployment targeted corporate finance and operational accounting for a 1200 person retail organization, with visible adoption by fulfillment and merchandising staff at Backcountry.com fulfillment sites including the Virginia fulfillment center.
The implementation focused on standard ERP Financial capabilities, including general ledger, accounts payable, accounts receivable, billing and revenue recognition, fixed asset accounting, and inventory valuation workflows. Oracle NetSuite ERP was configured to support order-to-cash and procure-to-pay process flows and to provide a unified chart of accounts and period close procedures across retail and fulfillment functions.
Operational coverage explicitly extended into fulfillment and merchandising teams, as indicated by operational roles citing NetSuite proficiency alongside warehouse management competencies. The system provided transactional financial records used by fulfillment supervisors and merchandising staff to align inventory costing with sales and fulfillment activity, enabling finance and operations to work from a common transactional ledger.
Governance centered on role based access and process standardization, with finance retaining control over chart of accounts, month end close sequencing, and billing rules while fulfillment and merchandising adopted standardized operational workflows for order processing and inventory transactions. Configuration emphasized control points typical for an ERP Financial deployment, such as approval routing for payables and receivables, audit trails for inventory movements, and centralized financial master data management.
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Payment Processing | ERP |
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2021 | 2021 |
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Backcountry AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LivePerson | Legacy | LivePerson Conversational Cloud | Chatbots and Conversational AI | AI-Powered Application | n/a | 2011 | 2011 |
In 2011, Backcountry deployed LivePerson Conversational Cloud on its website. The deployment uses LivePerson Conversational Cloud in the Chatbots and Conversational AI category to provide web‑based conversational engagement for e-commerce and customer support, implemented as an embedded website interaction layer on the company site.
The implementation focuses on capabilities typical of Chatbots and Conversational AI, including automated conversational routing for common inquiries, AI driven bot handling to surface answers and offers, and live agent escalation for complex sessions. LivePerson Conversational Cloud is presented as the front line for session orchestration and message handling, with analytics and conversation reporting used to monitor engagement and agent handoffs.
Operational scope is centered on the online storefront and customer service functions, with the conversational widget instrumenting site touchpoints and converting asynchronous web interactions into live sessions. Governance emphasized operational ownership by commerce and support teams, aligning chat workflows and agent escalation policies to the LivePerson Conversational Cloud configuration and web deployment architecture.
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Backcountry Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Backcountry implemented Microsoft 365. The deployment established Microsoft 365 as the company's primary Collaboration platform for its approximately 1,200 employees in the United States retail organization, emphasizing cloud-hosted messaging and productivity to support corporate communications and content collaboration.
The rollout used Office 365 Mail as the Exchange Online mail host and exposed that mail capability on the public website for inbound and outbound email flows. The implementation included Microsoft 365 modules common to Collaboration deployments, including Exchange Online for email, SharePoint Online and OneDrive for content management and file collaboration, and Microsoft Teams for real-time collaboration, configured to support shared mailboxes, document libraries, and team workspaces.
Operational coverage extended across core business functions such as merchandising, marketing, finance, and customer service, with user provisioning and access governance managed through Microsoft identity and access controls. Governance focused on mailbox provisioning, document access controls, and collaboration workflow configuration to align platform usage with retail operational needs and web-facing email delivery.
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Collaboration | Collaboration |
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2018 | 2018 |
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Backcountry eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2019 | 2019 |
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Shipping Management | eCommerce |
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2020 | 2020 |
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Shipping Management | eCommerce |
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2018 | 2018 |
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Backcountry CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2011 | 2011 |
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Partner Relationship Management | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Sales Automation, Sales Engagement | CRM |
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2018 | 2018 |
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Backcountry ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2021 | 2021 |
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Backcountry TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Backcountry IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Backcountry CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Backcountry
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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VP, Corporate Controller | VP | Finance | |
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EVP and CTO | CXO | Finance | |
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Director, Ecommerce Operations | Director | Finance | |
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Director, Digital | Director | Finance | |
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Vice President Of Technology | VP | IT | |
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Sr Manager Supply Chain | Manager | Supply Chain | |
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Vice President of Fulfillment | VP | Operations | |
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Fulfillment Manager | Manager | Finance | |
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Fulfillment and Retail Manager | Manager | Finance | |
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Apps Being Evaluated by Backcountry Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Backcountry IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Backcountry digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Backcountry Technographics
Backcountry is a Retail organization based in United States,
with around 1200 employees and annual revenues of $1.00 billion.
Backcountry operates a diverse technology stack with applications such as
Oracle NetSuite ERP, LivePerson Conversational Cloud and Microsoft 365,
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
Backcountry has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, LivePerson and Microsoft.
Backcountry recently adopted applications including
Klarna Payments in 2021, Adobe Experience Cloud in 2021 and Adobe Audience Manager in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Backcountry’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Backcountry’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Backcountry technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.