Rocklin, 95677-2407, CA,
United States
Backyard Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Backyard and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 13 Backyard employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Backyard has purchased the following applications: Microsoft 365 for Collaboration in 2021, CallRail Call Tracking for Call Tracking and Recording in 2019, IdeaRoom for 3D Modeling in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Backyard is running and its propensity to invest more and deepen its relationship with Microsoft , CallRail , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Backyard revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Backyard intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CallRail | Legacy | CallRail Call Tracking | Call Tracking and Recording | CRM | n/a | 2019 | 2019 |
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Customer Experience | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2018 | 2018 |
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PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IdeaRoom | Legacy | IdeaRoom | 3D Modeling | PLM and Engineering | n/a | 2021 | 2021 |
In 2021 Backyard implemented IdeaRoom, deploying the IdeaRoom 3D Modeling application as an embedded component on its customer facing website to support online product visualization. The implementation is focused on presenting interactive 3D models of Backyard products to prospective buyers and streamlining configuration capabilities on product detail pages.
The IdeaRoom deployment centers on interactive 3D model viewing and product configuration capabilities typical of 3D Modeling platforms, including real time rendering, material and finish selection, and parameter driven model variants. Configuration controls are exposed in the website interface to allow end users to manipulate product options and preview finishes and assemblies before contact with sales.
Operationally the deployment is a web front end integration hosted within Backyard's public site, with 3D assets and scene data delivered to browsers for customer facing engagement. The scope is primarily online sales and marketing channels, with cross functional usage by product, marketing, and sales teams for demonstration and ordering conversations.
Governance for the implementation appears to be site level, with content management workflows for updating 3D assets and versioning of model files managed alongside product content. Rollout and maintenance responsibilities are aligned to Backyard's small organizational structure, emphasizing lightweight asset updates and web deployment controls rather than large scale IT program governance.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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