Middleton, 19492, MA,
United States
Baert Marine Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Baert Marine and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Baert Marine employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Baert Marine has purchased the following applications: BoatChat for Chatbots and Conversational AI in 2022, AdRoll for Digital Advertising Platform in 2017, AudioEye for Web Content Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Baert Marine is running and its propensity to invest more and deepen its relationship with ChatLead , NextRoll , Tealium or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Baert Marine revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Baert Marine intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| ChatLead | Legacy | BoatChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 | In 2022, Baert Marine implemented BoatChat on its website. BoatChat, categorized as Chatbots and Conversational AI, was deployed as a web-embedded chat widget backed by a cloud conversational engine to handle inbound web interactions. The deployment focused on customer-facing sales and support workflows on the company website serving its United States operations. Functional capabilities implemented with BoatChat included scripted conversational flows, guided lead capture forms, FAQ automation, and session routing to internal staff for escalation. Configuration and content ownership were managed internally by Baert Marine personnel, with iterative updates to dialog scripts and knowledge content pushed directly to the site. Operational coverage was limited to the companys online inquiry and sales channels, aligned with a small business support model and focused on streamlining web interactions. |
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| NextRoll | Legacy | AdRoll | Digital Advertising Platform | CRM | n/a | 2017 | 2017 | ||
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Tag Management | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| AudioEye | Legacy | AudioEye | Web Content Management | Content Management | n/a | 2019 | 2019 |
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