Sakhir, 1062,
Bahrain
Bahrain International Circuit Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Bahrain International Circuit and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Bahrain International Circuit employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bahrain International Circuit has purchased the following applications: SMS Timing for Reservation and Booking Management in 2024, Maximizer CRM Reporting and Analytics for Analytics and BI in 2019, Brightcove for Audio Video and Web Conferencing in 2010 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bahrain International Circuit is running and its propensity to invest more and deepen its relationship with SMS Timing , Maximizer Software , Brightcove or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bahrain International Circuit revenues, which have grown to $25.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bahrain International Circuit intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SMS Timing | Legacy | SMS Timing | Reservation and Booking Management | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024, Bahrain International Circuit implemented SMS Timing as its Reservation and Booking Management application. SMS Timing is deployed on the Bahrain International Circuit public website and functions as the primary customer-facing booking interface for track sessions and spectator reservations.
The deployment centers on standard Reservation and Booking Management capabilities, including an online booking engine, calendar based reservation views, session scheduling, capacity controls, and an administrative console for schedule configuration. Configuration work focused on mapping event types and track session slots into the booking calendar, establishing time slot rules and occupancy limits, and capturing customer contact and booking metadata for confirmations and reporting.
Operational coverage is concentrated on customer-facing ticketing and event scheduling workflows, with the system embedded into the website to handle public reservations and booking flow orchestration. Internal governance includes role based access to the SMS Timing administrative console, booking approval and exception workflows for event operations, and centralized schedule oversight by the circuit operations team to coordinate hospitality and on track sessions.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Maximizer Software | Legacy | Maximizer CRM Reporting and Analytics | Analytics and BI | Analytics and BI | GNet Computer Systems | 2019 | 2019 |
In 2019 Bahrain International Circuit implemented Maximizer CRM Reporting and Analytics to centralize customer data and provide executive reporting and operational dashboards. The deployment emphasized Analytics and BI capabilities to support sales, marketing and customer service functions across ticketing, sponsorship and campaign management.
Maximizer CRM Reporting and Analytics was configured with role-based dashboards and reports that delivered real-time visibility into ticketing sales, sponsorship activations and campaign performance. Functional modules focused on sales pipeline reporting, marketing campaign analytics and customer service case reporting, enabling segmentation and measurement workflows within a single reporting fabric.
GNet Computer Systems led the implementation and integrated Maximizer reporting outputs into the Circuit s operational reporting routines, centralizing customer records and performance metrics for leadership. The rollout targeted commercial teams and customer-facing operations, aligning reporting governance and measurement practices across departments.
Leadership gained real-time visibility across ticketing, sponsorship and campaign performance, and teams used the centralized Maximizer CRM Reporting and Analytics outputs to improve segmentation and measurement processes.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Brightcove | Legacy | Brightcove | Audio Video and Web Conferencing | Collaboration | n/a | 2010 | 2010 |
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Collaboration | Collaboration |
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2025 | 2025 |
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Event Management | Collaboration |
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2021 | 2021 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application, Web and Enterprise Search | Content Management |
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2021 | 2021 |
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Enterprise Content Management | Content Management |
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2011 | 2011 |
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Web Content Management | Content Management |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2005 | 2006 |
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Customer Experience | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Tag Management | CRM |
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2016 | 2016 |
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Tag Management | CRM |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2009 | 2009 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Domain Name System (DNS) | IaaS |
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2012 | 2012 |
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Domain Name System (DNS) | IaaS |
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2025 | 2025 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Security (AppSec) | CyberSecurity |
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2021 | 2021 |
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DDoS Protection | CyberSecurity |
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2015 | 2015 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2016 | 2016 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2021 | 2021 |
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