Yulara, 872, NT,
Australia
Baillies Longitude 131 Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Baillies Longitude 131 and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40 Baillies Longitude 131 employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Baillies Longitude 131 has purchased the following applications: Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2016, Microsoft 365 for Collaboration in 2018, RMS Guest Experience for Customer Experience in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Baillies Longitude 131 is running and its propensity to invest more and deepen its relationship with Microsoft , Cloudflare , RMS Cloud or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Baillies Longitude 131 revenues, which have grown to $4.7 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Baillies Longitude 131 intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2016 | 2016 |
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Content Delivery Network | IaaS |
|
2022 | 2022 |
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| RMS Cloud | Legacy | RMS Guest Experience | Customer Experience | CRM | n/a | 2023 | 2023 |
In 2023 Baillie Lodges implemented RMS Guest Experience to centralise operations across seven luxury lodges in Australia. The RMS Guest Experience deployment was explicitly focused on Customer Experience, delivering a guest-experience and CRM centered platform that consolidated guest touchpoints and profile data.
The implementation configured branded guest portals and triggered messaging to automate pre arrival, in stay and post departure communications, while establishing unified guest profiles to support personalization. RMS Guest Experience was provisioned as a central multi property instance under the RMS Cloud vendor environment, consolidating reservations related guest records and communication workflows into a single operational system.
Operational coverage included all seven lodges and targeted guest services and CRM workflows, with the implementation driving standardized guest facing workflows via the branded portals. Governance changes emphasized centralized profile management and templated triggered messages to ensure consistent messaging and reporting across sites.
The deployment delivered unified guest profiles, automated communications and integrated reporting as described in the vendor case study, improving personalization and reporting capabilities for Baillie Lodges without vendor partners specified in the customer notes.
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Marketing Automation | CRM |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Digital Signing | Content Management |
|
2021 | 2021 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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ERP Financial | ERP Financial Management |
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2024 | 2024 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
Hotel Property Management | ERP Services and Operations |
|
2020 | 2020 |
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Reservation and Booking Management | ERP Services and Operations |
|
2023 | 2023 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
|
Transactional Email | PaaS |
|
2021 | 2021 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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