Kumagaya City, 360-0815,
Japan
Bairindo Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Bairindo and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 369 Bairindo employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bairindo has purchased the following applications: Ebisumart for eCommerce in 2023, Google Tag Manager for Tag Management in 2018, Twilio Sendgrid for Transactional Email in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bairindo is running and its propensity to invest more and deepen its relationship with Interfactory , Google , Twilio or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bairindo revenues, which have grown to $57.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bairindo intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Interfactory | Legacy | Ebisumart | eCommerce | eCommerce | n/a | 2023 | 2023 |
In 2023, Bairindo deployed Ebisumart as its eCommerce platform. Ebisumart is implemented on Bairindo's public website and functions as the company’s primary online storefront for consumer packaged goods in Japan, supporting online product presentation and customer ordering.
The Ebisumart implementation includes standard eCommerce functional modules such as product catalog management, merchandising and content management, customer account and profile management, checkout and payment orchestration, and order management workflows. Configuration work focused on storefront templates, product detail pages, promotional merchandising rules, and checkout flow alignment with retail operations, consistent with eCommerce operational patterns.
Operational coverage is centered on the corporate website and front end customer interactions, with the platform expected to support sales, online marketing, and customer service workflows. The deployment scope aligns with online sales and fulfillment coordination for Bairindo's consumer packaged goods catalog in Japan, and Ebisumart is the system of record for web-based product and order data.
Governance emphasis was placed on catalog stewardship and merchandising workflow ownership, with process changes to centralize content approvals and pricing updates through the platform. Bairindo Ebisumart eCommerce supports business functions of online merchandising, order management, and customer engagement, and the implementation reflects typical governance and operational controls for a mid sized CPG eCommerce site.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Tag Manager | Tag Management | CRM | n/a | 2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Twilio | Legacy | Twilio Sendgrid | Transactional Email | PaaS | n/a | 2020 | 2020 |
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Transactional Email | PaaS |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
|
2017 | 2017 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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