Oslo, 366,
Norway
Baker Hansen Technographics
Baker Hansen Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Baker Hansen and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 58 Baker Hansen employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Baker Hansen has purchased the following applications: Nets Payment for Payment Processing in 2019, WooCommerce for eCommerce in 2022, Google Tag Manager for Tag Management in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Baker Hansen is running and its propensity to invest more and deepen its relationship with Nets Group , Automattic , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Baker Hansen revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Baker Hansen intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Baker Hansen Tech Stack and Enterprise Applications
Baker Hansen ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Nets Group | Legacy | Nets Payment | Payment Processing | ERP | n/a | 2019 | 2019 |
In 2019, Baker Hansen implemented Nets Payment on its website. Nets Payment is deployed as the primary Payment Processing gateway for online checkout on bakerhansen.no, supporting the company's e-commerce storefront and finance operations. The implementation scope is focused on web-based payments for the Norway retail site, aligning payment capture with the company’s online sales channel.
Configuration reflects standard Payment Processing patterns, including a hosted checkout integration, card and digital wallet acceptance, tokenization to support secure repeat transactions, and server-to-server authorization flows for payment capture and settlement. Operational ownership is centered in the e-commerce and finance functions, which manage payment reconciliation, settlement monitoring, and exception handling. Governance emphasizes payment compliance, transaction logging, and refund and chargeback workflows appropriate for an online retail operation.
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Baker Hansen eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2022 | 2022 |
In 2022, Baker Hansen deployed WooCommerce on its public website to establish a direct online storefront. Baker Hansen uses WooCommerce for eCommerce to support online product merchandising, direct-to-consumer sales, and customer checkout for its Norway-based consumer packaged goods operations with about 58 employees.
The implementation is delivered as the WooCommerce plugin within a WordPress site and leverages Automattic-backed application architecture and the WordPress extension ecosystem. Core configuration focuses on product catalog and SKU management, checkout and order management workflows, shipping and tax rule configuration, and extension-based payment and logistics connectors, with store administration and order processing owned by merchandising and operations teams. Governance centers on content and product lifecycle control, role-based order workflows, and plugin change management for ongoing feature and security updates.
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Baker Hansen CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Tag Manager | Tag Management | CRM | n/a | 2015 | 2015 |
In 2015 Baker Hansen implemented Google Tag Manager on its public website. Google Tag Manager, a Tag Management solution, is used to orchestrate client side analytics and marketing tags and to centralize tag deployments for the company website, aligning Tag Management with marketing and analytics business functions. The deployment establishes a single container based approach to tag governance for Baker Hansen, enabling controlled publishing and versioning tied to web content updates.
The implementation leverages core Google Tag Manager constructs such as containers, tags, triggers, variables and the dataLayer to decouple tag logic from page code and to enable preview and debug workflows before publishing. Operational scope is the customer facing website for Baker Hansen in Norway, with ownership concentrated in marketing and analytics teams for tag authoring and a lightweight governance model for permissions and release approvals. Configuration practices include versioning, container snapshots and staged publishing to manage changes and reduce disruption to analytics instrumentation.
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Baker Hansen IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Cloud Storage | IaaS |
|
2022 | 2022 |
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Baker Hansen CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Baker Hansen
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Baker Hansen Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||