Hengevelde, x,
Netherlands
Bakkerij Nollen Technographics
Bakkerij Nollen Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bakkerij Nollen and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Bakkerij Nollen employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bakkerij Nollen has purchased the following applications: Microsoft 365 for Collaboration in 2016, Hotjar for Customer Experience in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bakkerij Nollen is running and its propensity to invest more and deepen its relationship with Microsoft , Contentsquare , Piggy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bakkerij Nollen revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bakkerij Nollen intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bakkerij Nollen Tech Stack and Enterprise Applications
Bakkerij Nollen Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Bakkerij Nollen implemented Microsoft 365 as its Collaboration suite. The Microsoft 365 deployment serves the company’s ten employees and provides core collaboration capabilities including hosted email, cloud file storage and document sharing, team chat and calendaring, aligning operational communication and content workflows. The implementation reflects a cloud-first tenant-based architecture typical for small organizations using Microsoft 365.
Website source references indicate Microsoft 365 resources are used on the public site, signaling an integration between the Microsoft 365 tenant and Bakkerij Nollen’s web presence rather than on-premise infrastructure. Administration and governance are consistent with a centralized tenant model where a small IT or administrative owner manages user accounts, access, and content sharing policies within Microsoft 365, affecting core business functions of communications, scheduling, and document management.
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Bakkerij Nollen CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2018 | 2018 |
In 2018, Bakkerij Nollen implemented Hotjar on its public website to capture user behavior for Customer Experience. Bakkerij Nollen deployed Hotjar as a client-side instrumentation layer, using the Hotjar script to record session behavior, generate heatmaps, and collect on-page feedback to support web analytics and UX analysis. The implementation ties the company, Hotjar, and the Customer Experience function to enable page-level behavior insights for product and checkout pages.
Deployment architecture centers on embedding the Hotjar JavaScript snippet across the consumer-facing site, with data collection focused at the page and session level consistent with Customer Experience tooling. Functional capabilities in use align with standard Hotjar patterns, including session recordings, heatmaps, and feedback widgets, supporting marketing and e-commerce workflows and site optimization efforts. Governance considerations include centralized tag management and privacy configuration for data sampling and anonymization, aligning Hotjar application controls with web operations and marketing workflows.
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Customer Loyalty | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Bakkerij Nollen
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Apps Being Evaluated by Bakkerij Nollen Executives
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