Bensheim, 64625,
Germany
BALDUR-Garten Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by BALDUR-Garten and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 BALDUR-Garten employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BALDUR-Garten has purchased the following applications: Amazon Pay for Payment Processing in 2024, Econda ARP for Personalization and Product Recommendations in 2023, Selligent Marketing Cloud for Marketing Automation in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BALDUR-Garten is running and its propensity to invest more and deepen its relationship with Amazon Web Services (AWS) , Google , Apple or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BALDUR-Garten revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BALDUR-Garten intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon Pay | Payment Processing | ERP Financial Management | n/a | 2024 | 2024 |
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Payment Processing | ERP Financial Management |
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2024 | 2024 |
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Payment Processing | ERP Financial Management |
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2024 | 2024 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PIA Dymatrix | Legacy | Econda ARP | Personalization and Product Recommendations | eCommerce | n/a | 2023 | 2023 |
In 2023, BALDUR-Garten deployed Econda ARP on its website, implementing a site-focused Personalization and Product Recommendations capability for its online store. The deployment centers on delivering personalized product discovery and recommendation experiences tied to browsing and cart behavior, aligning the application with merchandising and onsite conversion use cases.
Econda ARP was configured to operate real-time behavioral scoring, recommendation widgets, and segment-driven rule logic typical of Personalization and Product Recommendations platforms. The implementation includes page level instrumentation on product detail pages, category listings, and the checkout funnel to capture event signals that feed Econda ARP recommendation models and campaign management functions.
Operational coverage is limited to the company website according to the source, with configuration focused on product catalog feed alignment and cart event capture to enable contextual recommendations. Ownership is positioned with digital merchandising and marketing functions that manage recommendation placements, segment definitions, and campaign content, while iteration is driven by on-site testing and model tuning workflows.
No implementation partner is described in the source and no outcome metrics are reported. The narrative consistently references Econda ARP as the application delivering Personalization and Product Recommendations for BALDUR-Garten retail commerce functions.
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Personalization and Product Recommendations | eCommerce |
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2014 | 2014 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Selligent | Legacy | Selligent Marketing Cloud | Marketing Automation | CRM | n/a | 2019 | 2019 |
In 2019 BALDUR-Garten deployed Selligent Marketing Cloud. The implementation embedded Selligent Marketing Cloud on the company website to enable digital campaign delivery and customer engagement for the Germany-based retailer.
Configuration emphasized core Marketing Automation capabilities, including campaign orchestration, audience segmentation, behavioral tracking, multichannel messaging and on-site personalization. The deployment used website tagging and form capture to feed Selligent Marketing Cloud audience management and automated lifecycle programs while leveraging template-driven messaging for email and onsite experiences.
Operational ownership centered on marketing and e-commerce functions, which consolidated campaign creation, audience segmentation and campaign approval workflows within the Selligent Marketing Cloud environment. The implementation is scoped to the customer-facing site and associated marketing operations, with governance focused on standardized campaign processes and centralized audience management.
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Tag Management | CRM |
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2014 | 2014 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Cloud Storage | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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