Vantaa, 1740,
Finland
Balkonser Technographics
Balkonser Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Balkonser and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Balkonser employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Balkonser has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2019, WooCommerce for eCommerce in 2021, Vainu Platform for Account Based Marketing in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Balkonser is running and its propensity to invest more and deepen its relationship with Google , Automattic , Vainu or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Balkonser revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Balkonser intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Balkonser Tech Stack and Enterprise Applications
Balkonser Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Balkonser implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform for its Finland-based construction and real estate operations. The deployment was provisioned for roughly 50 employees and configured as a cloud-hosted Google Workspace organization tied to the company domain, addressing core business functions such as corporate email, calendaring, file storage, and real-time document collaboration.
The implementation concentrated on standard Google Workspace modules, including Gmail, Google Calendar, Google Drive, Google Docs, Google Sheets, Google Slides, Google Meet, and the Google Workspace Admin console, with account provisioning and group-based access controls established for departmental boundaries. Administrative configuration included centralized user lifecycle management, role-based admin privileges, and basic device and account security controls managed through the admin console, supporting collaboration workflows across project management, site operations, and corporate administration. Google Workspace (Formerly Google G-Suite) is also surfaced on the company website, indicating integration of Google-hosted email and collaboration identity with external contact and communication touchpoints.
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Balkonser eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, Balkonser implemented WooCommerce, an Automattic eCommerce application, as the online storefront on their corporate website. The deployment places WooCommerce at the center of Balkonser website commerce, aligning the eCommerce application with the company goal of supporting product listings and direct customer orders for its construction and real estate offerings.
The implementation uses core WooCommerce functional modules including product catalog management, shopping cart and checkout workflows, order management and basic inventory controls to operate the online storefront. Configuration work focused on storefront catalog structure and checkout flows consistent with standard eCommerce operations, and the full application name WooCommerce appears in the deployment context for clarity.
Operationally the WooCommerce implementation covers commercial functions across sales, customer service and fulfillment teams within the 50 person organization. Governance is exercised through centralized site administration and role based content and order management processes, which support catalog updates and order processing on the Balkonser website using the eCommerce application.
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Balkonser CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Vainu | Legacy | Vainu Platform | Account Based Marketing | CRM | n/a | 2018 | 2018 |
In 2018, Balkonser implemented Vainu Platform for Account Based Marketing to centralize prospect discovery and accelerate customer acquisition. The Vainu Platform was provisioned as a cloud SaaS prospecting and sales intelligence layer used by Balkonser’s small sales and business development team to identify target companies through firmographic and contact-level signals. This deployment emphasized searchable company data and list-building capabilities to shorten discovery cycles.
Configuration and usage focused on firmographic filtering, lead enrichment, alerting, and targeted outreach workflows to operationalize Account Based Marketing within the organization. Ilkka Ahonen, CEO, reported that in the past information lived in several different places and that the search for customers has been speeded up with the help of Vainu, enabling the team to make significantly more offers. The implementation impacted sales and business development functions across Balkonser’s Finland operations and was used to formalize prospecting processes and cadence.
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Balkonser PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Balkonser
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Balkonser Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||