Balma
Via Cristoforo Colombo 3 Robassomero,
Torino, 10070,
Italy
Torino, 10070,
Italy
39 11-92-46-415
Manufacturing
Balma Technographics
Balma Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Balma and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Balma employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Balma has purchased the following applications: Microsoft 365 for Collaboration in 2018, Adobe Experience Manager for Digital Asset Management in 2020, Hubspot CRM for CRM in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Balma is running and its propensity to invest more and deepen its relationship with Microsoft , Adobe Systems , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Balma revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Balma intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Balma Tech Stack and Enterprise Applications
Balma Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Balma deployed Microsoft 365 as its primary Collaboration platform. The implementation targeted a 50 person manufacturing environment in Italy and leveraged cloud hosted Microsoft 365 services to centralize email, meetings, and document collaboration across corporate and shop floor functions. Balma's public website references Microsoft 365, indicating a SaaS first deployment footprint for collaboration tooling.
Configuration emphasized standard Microsoft 365 capabilities, including Exchange Online for corporate email, Microsoft Teams for real time messaging and meetings, SharePoint Online for intranet and document libraries, and OneDrive for personal file synchronization. Functional workflows focused on file versioning, permissioned document libraries and dedicated team spaces to support production planning, engineering documentation, and administrative processes. Tenant level administration covered user provisioning, licensing, and security policy enforcement consistent with Collaboration platform management.
Operational coverage included core business functions such as production coordination, engineering documentation, and administrative communications, with Microsoft 365 serving as the Collaboration backbone for internal communications and document management. Governance centered on tenant administration, role based access controls for SharePoint libraries, and standard Microsoft 365 compliance and authentication controls to manage access and data sharing across departments. Microsoft 365 is the application name Balma uses for Collaboration across its organization.
|
Balma Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2020 | 2020 |
In 2020, Balma implemented Adobe Experience Manager as its Digital Asset Management solution to manage web content and product imagery on balma.com. Adobe Experience Manager is deployed as the central asset repository for the company website, supporting web delivery of marketing assets and online product visuals.
Adobe Experience Manager configuration at Balma emphasizes asset ingestion, metadata tagging, rendition generation, and content authoring workflows that align with common Digital Asset Management capabilities. Operational scope is focused on marketing and web operations within the company, with governance structured around editorial review and publishing approvals to control the web content lifecycle and ensure consistent asset use across the site.
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Balma CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2019 | 2019 |
In 2019 Balma deployed Hubspot CRM. The implementation is embedded on Balma's public website to capture leads via HubSpot forms and tracking, routing inquiries directly into the CRM. Hubspot CRM centralizes contact records and a structured sales pipeline to support the company's sales and marketing activities.
Configuration emphasized contact management, deal pipeline stages, marketing form capture, and basic automation for lead assignment and follow up, reflecting CRM operational patterns typical for a 50 person manufacturing firm. Operational coverage includes sales and marketing teams and customer facing service activities, with governance focused on standardized sales stages, contact hygiene rules, and a single source of truth for customer data. The narrative documents Balma Hubspot CRM usage on its website and aligns with the CRM category functional terminology.
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Balma PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Building Information Modeling | PLM and Engineering |
|
2018 | 2018 |
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Balma TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2021 | 2021 |
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Balma IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
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Application Hosting and Computing Services | IaaS |
|
2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Balma
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Balma Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Balma IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Balma digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Balma Technographics
Balma is a Manufacturing organization based in Italy,
with around 50 employees and annual revenues of $5.0 million.
Balma operates a diverse technology stack with applications such as
Microsoft 365, Adobe Experience Manager and Hubspot CRM,
covering areas like Collaboration, Digital Asset Management and CRM.
Balma has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Adobe Systems and HubSpot.
Balma recently adopted applications including
OneTrust Cookie Consent in 2021, Adobe Experience Manager in 2020 and Amazon EC2 in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Balma’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Balma’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Balma technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.