Saint Petersburg, 194292,
Russia
Baltika Russia Technographics
Baltika Russia Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Baltika Russia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8500 Baltika Russia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Baltika Russia has purchased the following applications: Microsoft 365 for Collaboration in 2023, Generix Vendor Managed Inventory for Inventory Management in 2021, InBrief EffiCRM Loyalty for CRM, Customer Loyalty in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Baltika Russia is running and its propensity to invest more and deepen its relationship with Microsoft , Generix Group , InBrief or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Baltika Russia revenues, which have grown to $1.35 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Baltika Russia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Baltika Russia Tech Stack and Enterprise Applications
Baltika Russia Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2023 | 2023 |
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Baltika Russia SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Generix Group | Legacy | Generix Vendor Managed Inventory | Inventory Management | SCM | n/a | 2021 | 2021 |
In 2021, Baltika Russia deployed Generix Vendor Managed Inventory to operate a vendor managed inventory and consignment managed inventory model with retailer Magnit, using the Generix Collaborative Replenishment capability. The implementation aligns with the Inventory Management category and used the Generix Vendor Managed Inventory application to formalize supplier-driven replenishment workflows between Baltika and Magnit.
Configuration centered on the GCR VMI module, which automated daily replenishment proposals and improved demand visibility across the retailer to supplier flow. The Generix Vendor Managed Inventory deployment provided automated proposal generation on a daily cadence and centralized visibility into order proposals and inventory status, supporting replenishment and short-term demand planning processes.
Operational coverage began as a pilot in the Samara region with Magnit, with governance executed as a pilot to phased rollout model and plans to extend the VMI approach across Magnit territory. The implementation explicitly impacted replenishment, demand planning, logistics, and retail execution functions, and the pilot reported in-store order satisfaction of 98.8 percent during the trial period.
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Baltika Russia CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| InBrief | Legacy | InBrief EffiCRM Loyalty | CRM, Customer Loyalty | CRM | InBrief | 2019 | 2019 |
In 2019, Baltika Russia implemented InBrief EffiCRM Loyalty as an omnichannel CRM and loyalty support platform. The deployment was led by InBrief and targeted Baltika's consumer engagement and promotional workflows within Russia. The implementation is categorized as CRM,Customer Loyalty and was scoped to support recurring promotional campaigns and segmented customer communications.
Configuration focused on campaign orchestration for recurring promo activities and segmented communications, combining CRM contact management with loyalty program support. Functional modules deployed included campaign segmentation, message orchestration across channels, loyalty account management, and engagement reporting. The InBrief EffiCRM Loyalty configuration emphasized reusable marketing workflows and segment-driven activation rules to support frequent promotional cycles.
Operational coverage was limited to Baltika's Russian business, with the rollout engaging marketing and CRM teams responsible for customer communications and promotion execution. The platform enabled multi channel activation and moved large portions of Baltika's customer database into active campaign participation. The implementation produced strong engagement outcomes reported by InBrief, including open rates up to 40 percent.
Governance centered on centralized campaign control and segmentation rules to sustain recurring promo activities, with InBrief supporting deployment and operational handover. Training and workflow adjustments focused on campaign sequencing and loyalty mechanics to align marketing operations with the new CRM,Customer Loyalty platform.
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Marketing Automation | CRM |
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2016 | 2016 |
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Baltika Russia ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2015 | 2015 |
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Baltika Russia IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Database Management | IaaS |
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2008 | 2008 |
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Domain Name System (DNS) | IaaS |
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2020 | 2020 |
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Baltika Russia CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2013 | 2013 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2019 | 2019 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Baltika Russia
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Baltika Russia Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||