St. Louis, 63101, MO,
United States
Balto Technographics
Balto Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Balto and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Balto employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Balto has purchased the following applications: Drift AI Chatbot for Chatbots and Conversational AI in 2020, Google Workspace (Formerly Google G-Suite) for Collaboration in 2020, Zoominfo Platform for Account Based Marketing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Balto is running and its propensity to invest more and deepen its relationship with Drift , HubSpot , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Balto revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Balto intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Balto Tech Stack and Enterprise Applications
Balto AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Balto implemented Drift AI Chatbot on its website. The Drift AI Chatbot is deployed as a web-embedded conversational layer within the Chatbots and Conversational AI category, serving as the primary front-line engagement point on the public site. The implementation is focused on delivering conversational workflows and contextual response generation for inbound visitors.
Functional capabilities implemented align with standard Chatbots and Conversational AI patterns, including automated lead capture, qualification flows, contextual answer generation, and live chat handoff to human agents. Operational scope is concentrated on website-based customer engagement, supporting marketing and sales touchpoints and pre-qualification before human follow up. Governance centers on website engagement channel management, with chatbot flow updates coordinated against content and funnel requirements.
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Balto Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Balto provisioned Google Workspace (Formerly Google G-Suite) as its Collaboration platform. Google Workspace (Formerly Google G-Suite) was deployed to support Balto's professional services operations across its United States workforce of approximately 200 employees, centralizing email, calendar, document collaboration, and cloud storage.
The deployment used standard Google Workspace capabilities including Gmail, Google Calendar, Google Drive with shared drives, and Google Docs for collaborative content creation, with domain level administration and user lifecycle controls to govern access. Balto surfaces Google Workspace functionality on its website and relies on the application to coordinate client delivery workflows, internal communications, and knowledge sharing across departments, with administrative governance managed through the Google Workspace administration console and organizational units.
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Balto CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2021 | 2021 |
In 2021, Balto implemented Zoominfo Platform to support Account Based Marketing. Balto uses Zoominfo Platform on their website to enable targeted account engagement and audience orchestration for marketing and sales functions at the professional services firm.
The Zoominfo Platform deployment focuses on web-based account identification and enrichment and leverages Account Based Marketing capabilities such as firmographic and contact enrichment, intent signal detection, audience segmentation, and campaign list provisioning to support demand generation and sales enablement workflows. Operational ownership is concentrated in marketing operations and sales enablement, with teams responsible for audience configuration, campaign orchestration, and ongoing data hygiene to sustain account targeted outreach.
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CRM | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Engagement | CRM |
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2021 | 2021 |
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Balto ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Incident Management | ITSM |
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2020 | 2020 |
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Balto TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Balto IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Balto CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Balto
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Balto Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||