AI Buyer Insights:

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Balto Tech Stack and Enterprise Applications

Balto AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Drift Legacy Drift AI Chatbot Chatbots and Conversational AI AI-Powered Application n/a 2020 2020
In 2020, Balto implemented Drift AI Chatbot on its website. The Drift AI Chatbot is deployed as a web-embedded conversational layer within the Chatbots and Conversational AI category, serving as the primary front-line engagement point on the public site. The implementation is focused on delivering conversational workflows and contextual response generation for inbound visitors. Functional capabilities implemented align with standard Chatbots and Conversational AI patterns, including automated lead capture, qualification flows, contextual answer generation, and live chat handoff to human agents. Operational scope is concentrated on website-based customer engagement, supporting marketing and sales touchpoints and pre-qualification before human follow up. Governance centers on website engagement channel management, with chatbot flow updates coordinated against content and funnel requirements.
Chatbots and Conversational AI AI-Powered Application 2021 2021
Balto Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Workspace (Formerly Google G-Suite) Collaboration Collaboration n/a 2020 2020
In 2020, Balto provisioned Google Workspace (Formerly Google G-Suite) as its Collaboration platform. Google Workspace (Formerly Google G-Suite) was deployed to support Balto's professional services operations across its United States workforce of approximately 200 employees, centralizing email, calendar, document collaboration, and cloud storage. The deployment used standard Google Workspace capabilities including Gmail, Google Calendar, Google Drive with shared drives, and Google Docs for collaborative content creation, with domain level administration and user lifecycle controls to govern access. Balto surfaces Google Workspace functionality on its website and relies on the application to coordinate client delivery workflows, internal communications, and knowledge sharing across departments, with administrative governance managed through the Google Workspace administration console and organizational units.
Balto CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Zoominfo Legacy Zoominfo Platform Account Based Marketing CRM n/a 2021 2021
In 2021, Balto implemented Zoominfo Platform to support Account Based Marketing. Balto uses Zoominfo Platform on their website to enable targeted account engagement and audience orchestration for marketing and sales functions at the professional services firm. The Zoominfo Platform deployment focuses on web-based account identification and enrichment and leverages Account Based Marketing capabilities such as firmographic and contact enrichment, intent signal detection, audience segmentation, and campaign list provisioning to support demand generation and sales enablement workflows. Operational ownership is concentrated in marketing operations and sales enablement, with teams responsible for audience configuration, campaign orchestration, and ongoing data hygiene to sustain account targeted outreach.
CRM CRM 2021 2021
Customer Experience CRM 2020 2020
Customer Support CRM 2022 2022
Digital Advertising Platform CRM 2020 2020
Digital Advertising Platform CRM 2021 2021
Marketing Analytics CRM 2021 2021
Marketing Analytics CRM 2021 2021
Marketing Automation CRM 2020 2020
Marketing Automation CRM 2020 2020
Marketing Automation CRM 2021 2021
Sales Engagement CRM 2021 2021
Balto ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Incident Management ITSM 2020 2020
Balto TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Governance, Risk and Compliance TRM 2020 2020
Balto IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2022 2022
Content Delivery Network IaaS 2020 2020
Content Delivery Network IaaS 2021 2021
Content Delivery Network IaaS 2021 2021
Balto CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Identity and Access Management (IAM) CyberSecurity 2021 2021

IT Decision Makers and Key Stakeholders at Balto

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Balto Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Balto IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Balto digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Balto Technographics
Balto is a Professional Services organization based in United States, with around 200 employees and annual revenues of $20.0 million.
Balto operates a diverse technology stack with applications such as Drift AI Chatbot, Google Workspace (Formerly Google G-Suite) and Zoominfo Platform, covering areas like Chatbots and Conversational AI, Collaboration and Account Based Marketing.
Balto has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Drift, Google and Zoominfo.
Balto recently adopted applications including Zendesk Service in 2022, Amazon EC2 in 2022 and Hubspot Live Chat in 2021, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Balto’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Balto’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Balto technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.