New Taipei City, 22175,
Taiwan
Bao Wei Optical Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Bao Wei Optical and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Bao Wei Optical employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bao Wei Optical has purchased the following applications: Appier AIQUA for Customer Engagement in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bao Wei Optical is running and its propensity to invest more and deepen its relationship with Appier , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bao Wei Optical revenues, which have grown to $19.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bao Wei Optical intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Appier | Legacy | Appier AIQUA | Customer Engagement | CRM | n/a | 2020 | 2020 |
In 2020, Bao Wei Optical deployed Appier AIQUA on its corporate website to support Customer Engagement for its Taiwan distribution business. The implementation uses Appier AIQUA to centralize web-based customer interaction and to support marketing and e-commerce engagement workflows at the company level.
The deployment focused on site-level instrumentation and engagement modules typical of the Customer Engagement category, including visitor profiling, audience segmentation, campaign orchestration, and web personalization. Appier AIQUA was configured to run personalization logic and triggered messaging on-site, enabling targeted content variations and automated campaign flows driven by behavioral segmentation.
Technical rollout was implemented via site scripting and tag insertion to capture on-site events and customer attributes, keeping integrations constrained to the website data layer and internal marketing use. Operational coverage concentrated on the marketing and e-commerce functions, with Appier AIQUA feeding profile and segment data back into campaign orchestration and engagement logic for ongoing message delivery.
Governance and operating processes were structured around marketing operations ownership, with staged configuration, testing, and activation of segments and campaigns. The narrative centers on Bao Wei Optical using Appier AIQUA as a Customer Engagement platform on its website to instrument, personalize, and orchestrate customer-facing digital interactions.
|
|
|
|
|
Data Management Platform | CRM |
|
2024 | 2024 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2024 | 2024 |
|
|
|
|
|
Tag Management | CRM |
|
2020 | 2020 |
|
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||