Baozun
No. 1-9, West Jiangchang Road,
Shanghai, 200436,
China
Shanghai, 200436,
China
1 415-887-2311
Retail
Baozun Technographics
Baozun Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Baozun and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8821 Baozun employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Baozun has purchased the following applications: Centric Planning for Retail Management in 2024, Microsoft 365 for Collaboration in 2018, Salesforce Sales Cloud for Sales Automation, CRM, Sales Engagement in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Baozun is running and its propensity to invest more and deepen its relationship with Centric Software , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Baozun revenues, which have grown to $1.48 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Baozun intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Baozun Tech Stack and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Centric Software | Legacy | Centric Planning | Retail Management | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024, Baozun implemented Centric Planning as part of a coordinated Planning+PLM+SCM initiative to support Baozun Brand Management's operation of the Gap brand in China. The deployment is classified in the Retail Management category and was delivered by Centric Software as part of a full-chain digitalization effort that spans planning through product go-to-market.
The implementation centered on two Centric Software products, Centric Planning and Centric PLM, to provide retail planning, product development, assortment management and supplier management capabilities. Centric Planning was deployed as a cloud-native, augmented-intelligence planning layer to drive end-to-end planning workflows, while Centric PLM established product lifecycle controls from ideation through sourcing and manufacture.
Operational coverage focused on BBM and Gap's China business, aligning merchandising, product design, sourcing, buying, allocation and replenishment workflows under a unified planning and PLM backbone. The project connected retail planning outputs to product development and supply chain management processes to enable localized assortment and faster responsiveness of the local supply chain.
Project governance was organized as a joint BBM and Centric program, with the initiative launched in March 2023 and completed ahead of schedule within five months, delivering standardized data models and process templates for assortment and supplier workflows. Rollout emphasized cross-functional process alignment between planning, development and sourcing teams to create a single digital foundation for data and process orchestration.
Explicit outcomes stated by project stakeholders include enabling BBM to improve efficiency and profitability, spark creativity and accelerate product time-to-market, with a strategic objective to strengthen localization, enhance supply chain responsiveness and improve the consumer shopping experience. Centric Planning and Centric PLM are restated as the core applications underpinning these Retail Management capabilities.
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Baozun implemented Microsoft 365 as its Collaboration platform. The deployment is referenced in the company website source, indicating a cloud-hosted Microsoft 365 tenant providing enterprise collaboration services rather than only front-end web tooling. This public evidence ties Baozun to Microsoft 365 usage at the corporate level and confirms the application name Microsoft 365 in a Collaboration context.
The implementation leverages standard Collaboration capabilities within Microsoft 365, including Exchange Online for email, SharePoint Online for document management, Microsoft Teams for chat and meetings, and OneDrive for Business for file storage and sync. Architecture follows a cloud-first SaaS tenant model with centralized administration, identity and access controls, and tenancy-level configuration of sharing and compliance settings. Operational coverage aligns to internal corporate functions and communications workflows, supporting document collaboration and real-time team communication. Governance is organized around centralized tenant management and role-based access controls to manage external sharing and internal collaboration consistent with Collaboration category practices.
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Sales Cloud | Sales Automation, CRM, Sales Engagement | CRM | n/a | 2022 | 2022 |
In 2022, Baozun implemented Salesforce Sales Cloud. Baozun uses Salesforce Sales Cloud on their website to capture customer interactions and route inbound leads into CRM workflows.
The deployment configures core capabilities consistent with the Sales Automation,CRM,Sales Engagement category, including lead management, account and contact management, opportunity management, sales engagement workflows, activity tracking, forecasting, and configurable reporting and dashboards. Salesforce Sales Cloud was instrumented to support lead-to-opportunity conversion, sales pipeline visibility, and activity capture for outbound and inbound sales outreach.
Operational coverage centers on Baozun's commercial sales and account management functions, with the website integration serving as a primary inbound channel for e-commerce and sales leads. Governance elements include a defined CRM data model, role-based access controls, and standardized pipeline stages to ensure consistent opportunity handling across teams. Rollout activities in 2022 focused on embedding Salesforce Sales Cloud into web-to-lead flows and core sales process automation.
|
PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Product Lifecycle Management | PLM and Engineering |
|
2024 | 2024 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2017 | 2017 |
|
IT Decision Makers and Key Stakeholders at Baozun
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Baozun Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Baozun IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Baozun digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Baozun Technographics
Baozun is a Retail organization based in China,
with around 8821 employees and annual revenues of $1.48 billion.
Baozun operates a diverse technology stack with applications such as
Centric Planning, Microsoft 365 and Salesforce Sales Cloud,
covering areas like Retail Management, Collaboration and Sales Automation, CRM, Sales Engagement.
Baozun has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Centric Software, Microsoft and Salesforce.
Baozun recently adopted applications including
Centric Planning in 2024, Centric PLM in 2024 and Salesforce Sales Cloud in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Baozun’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Baozun’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Baozun technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.