Barclays Wealth Management
5 The North Colonnade, Canary Wharf,
London, E14 5RB,
United Kingdom
London, E14 5RB,
United Kingdom
44 20 7623 2323
Banking and Financial Services
Barclays Wealth Management Technographics
Barclays Wealth Management Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Barclays Wealth Management and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 21400 Barclays Wealth Management employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Barclays Wealth Management has purchased the following applications: Adobe Experience Manager for Digital Asset Management in 2017, Adobe Experience Cloud for Customer Experience in 2019, Akamai mPulse for Application Performance Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Barclays Wealth Management is running and its propensity to invest more and deepen its relationship with Adobe Systems , Tealium , Akamai or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Barclays Wealth Management revenues, which have grown to $30.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Barclays Wealth Management intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Barclays Wealth Management Tech Stack and Enterprise Applications
Barclays Wealth Management Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2017 | 2017 |
In 2017, Barclays Wealth Management implemented Adobe Experience Manager as a Digital Asset Management platform. The deployment uses Adobe Experience Manager on the Barclays Wealth Management website to centralize management of web assets that support the firm’s wealth management digital channels.
The implementation focused on core Digital Asset Management capabilities, including a centralized asset library, metadata taxonomy, version control, rendition generation, and advanced asset search to support web authoring and campaign workflows. Adobe Experience Manager was configured to enable content authoring integration with web templates and to enforce role based access controls for marketing and digital content teams.
Integration is explicitly with the Barclays Wealth Management public website for content delivery and publishing, with operational coverage centered on digital channels and marketing and digital content functions within the wealth management business. The deployment serves as the primary repository for images, documents, and rich media used on site.
Governance practices were established to manage asset lifecycle, metadata standards, and approval workflows prior to publishing to the site, aligning asset provenance and publishing controls with existing content operations. Adobe Experience Manager functions as the institutional Digital Asset Management backbone for web content in Barclays Wealth Management.
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Barclays Wealth Management CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Cloud | Customer Experience | CRM | n/a | 2019 | 2019 |
In 2019, Barclays Wealth Management implemented Adobe Experience Cloud on their website. This deployment positions Adobe Experience Cloud as the primary Customer Experience platform supporting marketing and digital engagement for Barclays Wealth Management, and situates Barclays Wealth Management Adobe Experience Cloud within Customer Experience for client facing web interactions.
The implementation emphasized core Customer Experience capabilities common to the Adobe Experience Cloud portfolio, including web content management, personalization, analytics, A B testing, digital asset management, and customer journey orchestration to support editorial workflows and targeted client experiences. Adobe Experience Cloud was configured to centralize content authoring, standardize approval workflows, and enable rules based personalization across account and advisor facing pages.
Operational coverage is focused on the Barclays Wealth Management website and adjacent digital touchpoints, with governance and operational ownership residing in digital channels, marketing, and web operations teams. Governance activities include content lifecycle controls, editorial approvals, and analytics driven optimization to align site experience management and ongoing campaign orchestration under the Customer Experience program.
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2011 | 2011 |
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Tag Management | CRM |
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2020 | 2020 |
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Barclays Wealth Management ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Akamai | Legacy | Akamai mPulse | Application Performance Management | ITSM | n/a | 2019 | 2019 |
In 2019, Barclays Wealth Management deployed Akamai mPulse on its public website. Akamai mPulse is being used as an Application Performance Management solution to instrument client-facing pages and capture real-user monitoring telemetry for the wealth management web estate.
The implementation centers on client-side instrumentation using the Akamai mPulse JavaScript beacon to collect page load timing, resource timing, user timing, and front-end performance metrics, with segmentation by session attributes and page context. Configuration focused on capturing performance across wealth product pages and digital customer journeys, and on surfacing aggregated and page-level metrics in the Akamai mPulse dashboards.
Operational coverage is the Barclays Wealth Management public web estate, delivering telemetry to digital channels and web operations teams. Business functions consuming the data include digital experience, web operations, and performance engineering, who use the Akamai mPulse data to prioritize front-end remediation and monitor ongoing user experience.
Governance and rollout emphasized centralized monitoring and dashboarding within Akamai mPulse, establishing responsibility for performance triage with the digital operations and performance teams. The deployment reaffirms Barclays Wealth Management Akamai mPulse Application Performance Management alignment with front-end observability and continuous web performance monitoring.
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Barclays Wealth Management Investment Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Portfolio and Investment Management | Investment Management |
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2010 | 2010 |
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Barclays Wealth Management IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Barclays Wealth Management CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2012 | 2012 |
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IT Decision Makers and Key Stakeholders at Barclays Wealth Management
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Barclays Wealth Management Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Barclays Wealth Management IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Barclays Wealth Management digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Barclays Wealth Management Technographics
Barclays Wealth Management is a Banking and Financial Services organization based in United Kingdom,
with around 21400 employees and annual revenues of $30.00 billion.
Barclays Wealth Management operates a diverse technology stack with applications such as
Adobe Experience Manager, Adobe Experience Cloud and Akamai mPulse,
covering areas like Digital Asset Management, Customer Experience and Application Performance Management.
Barclays Wealth Management has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Adobe Systems and Akamai.
Barclays Wealth Management recently adopted applications including
Tealium IQ Tag Management in 2020, Fortra Agari Phishing Defense in 2020 and Adobe Experience Cloud in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Barclays Wealth Management’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Barclays Wealth Management’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Barclays Wealth Management technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.