Bas Optiek Technographics
Bas Optiek Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bas Optiek and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3 Bas Optiek employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bas Optiek has purchased the following applications: Salon Booking System for Salon Management in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2019, Spotler for Marketing Automation in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bas Optiek is running and its propensity to invest more and deepen its relationship with Salonbookingsystem , Google , Spotler or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bas Optiek revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bas Optiek intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bas Optiek Tech Stack and Enterprise Applications
Bas Optiek ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salonbookingsystem | Legacy | Salon Booking System | Salon Management | ERP Services and Operations | n/a | 2021 | 2021 |
In 2021, Bas Optiek implemented Salon Booking System on its website. The Salon Booking System is deployed as a customer-facing scheduling and appointment layer, classified under Salon Management, for the independent retail optician based in the Netherlands with 3 employees.
The implementation centers on core Salon Management capabilities common to online booking platforms, including an embeddable online booking widget, calendar and appointment scheduling, service catalog and staff availability configuration, and client contact record capture with confirmation notifications. Operational responsibility appears concentrated at the single retail site, covering front-of-house scheduling and owner-managed configuration of services and opening hours, with the Salon Booking System handling customer self-service booking through the company website. Governance is likely lightweight and operationally driven, focusing on scheduling policies and daily calendar management rather than enterprise integration, keeping the deployment proportionate to a very small retail operation.
|
Bas Optiek Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019 Bas Optiek implemented Google Workspace (Formerly Google G-Suite) as its primary cloud productivity platform, with usage visible on the company website. The deployment is scoped to a very small organization of four employees and is recorded as an active Collaboration application supporting day to day communications and document workflows for the business.
The Google Workspace (Formerly Google G-Suite) deployment centers on core Collaboration capabilities, including Gmail for domain email, Google Calendar for scheduling, Google Drive for file storage, and Docs, Sheets and Slides for collaborative document authoring. Administration is managed through the Google Workspace Admin Console to provision user accounts on the company domain and enforce basic access controls and sharing policies. Bas Optiek Google Workspace Collaboration supports communications, scheduling and document collaboration as primary business functions for the retailer.
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Bas Optiek CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Spotler | Legacy | Spotler | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, Bas Optiek implemented Spotler as its Marketing Automation solution on its website. The deployment uses Spotler's cloud SaaS model with embedded web tracking and on-site form scripts to capture subscribers and feed campaign audiences into the application.
Spotler is configured to support email marketing, subscriber list management, web form lead capture, automated workflows for welcome and promotional sequences, and behavioral segmentation based on site interactions. These functional modules are aligned to standard Marketing Automation capabilities, enabling campaign orchestration, template-driven messaging, and scheduled audience communications.
Operational scope is focused on the retailer website and customer engagement workflows, reflecting Bas Optiek's small four-person staffing model. Governance is lightweight and oriented around content calendars, list hygiene, and campaign scheduling, with the small team owning configuration, audience segmentation, and ongoing campaign execution.
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Bas Optiek PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
 |
|
|
Transactional Email | PaaS |
|
2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Bas Optiek
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Apps Being Evaluated by Bas Optiek Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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