AI Buyer Insights:

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

BASE Data, Technology Stack, and Enterprise Applications
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Workspace (Formerly Google G-Suite) Collaboration Collaboration n/a 2014 2014
Collaboration Collaboration 2023 2023
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Base Legacy TheBase eCommerce eCommerce n/a 2023 2023
In 2023, BASE implemented TheBase on its website as its eCommerce platform to run customer-facing storefront operations. BASE implemented TheBase, an eCommerce application, to support online sales and storefront management for the 10 employee professional services firm operating at https://www.thebase.com/. TheBase is deployed as the hosted storefront and was configured to manage core eCommerce capabilities including product catalog management, checkout workflows, order management, and payment and shipping settings. The implementation emphasized storefront theming and mobile responsive templates, and it uses TheBase administrative console for catalog updates, pricing changes and order notifications. Operational governance is centralized within a small admin group responsible for ongoing site content, order fulfillment coordination and customer communication, with standard platform role segregation used to control access and operational tasks.
eCommerce eCommerce 2023 2023
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
LOGLY Legacy Logly DMP Juicer Data Management Platform CRM n/a 2023 2023
Digital Advertising Platform CRM 2023 2023
Marketing Analytics CRM 2023 2023
Marketing Automation CRM 2023 2023
Sales Automation, CRM, Sales Engagement CRM 2024 2024
Tag Management CRM 2023 2023
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2023 2023
Application Performance Management ITSM 2023 2023
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2014 2014
Application Hosting and Computing Services IaaS 2023 2023
Content Delivery Network IaaS 2022 2022
Content Delivery Network IaaS 2020 2020
Content Delivery Network IaaS 2023 2023
Content Delivery Network IaaS 2023 2023
IT Decision Makers and Key Stakeholders at BASE
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by BASE Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD BASE Technographics

BASE is a Professional Services organization based in Japan, with around 211 employees and annual revenues of $86.3 million.

BASE operates a diverse technology stack with applications such as Google Workspace (Formerly Google G-Suite), TheBase and Logly DMP Juicer, covering areas like Collaboration, eCommerce and Data Management Platform.

BASE has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Google, Base and LOGLY.

BASE recently adopted applications including Salesforce Sales Cloud in 2024, Slack Connect in 2023 and TheBase in 2023, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of BASE’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates BASE’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete BASE technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.