Tokyo, 106-6237,
Japan
BASE Technographics
BASE Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by BASE and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 211 BASE employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BASE has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2014, TheBase for eCommerce in 2023, Logly DMP Juicer for Data Management Platform in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BASE is running and its propensity to invest more and deepen its relationship with Google , Salesforce , Base or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BASE revenues, which have grown to $86.3 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BASE intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
BASE Tech Stack and Enterprise Applications
BASE Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2014 | 2014 |
In 2014, BASE implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The deployment provided company email, calendaring, cloud storage, and real-time document collaboration to support corporate communications and knowledge work across BASE's operations in Japan for approximately 211 employees.
Configuration focused on core Google Workspace modules including Gmail, Google Calendar, Google Drive, Docs, Sheets, Slides, and the Google Admin console for user provisioning and domain management. Administration was organized around centralized account governance and group based access controls to enable collaboration workflows across product, marketing, and professional services functions.
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Collaboration | Collaboration |
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2023 | 2023 |
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BASE eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Base | Legacy | TheBase | eCommerce | eCommerce | n/a | 2023 | 2023 |
In 2023, BASE implemented TheBase on its website as its eCommerce platform to run customer-facing storefront operations. BASE implemented TheBase, an eCommerce application, to support online sales and storefront management for the 10 employee professional services firm operating at https://www.thebase.com/.
TheBase is deployed as the hosted storefront and was configured to manage core eCommerce capabilities including product catalog management, checkout workflows, order management, and payment and shipping settings. The implementation emphasized storefront theming and mobile responsive templates, and it uses TheBase administrative console for catalog updates, pricing changes and order notifications. Operational governance is centralized within a small admin group responsible for ongoing site content, order fulfillment coordination and customer communication, with standard platform role segregation used to control access and operational tasks.
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eCommerce | eCommerce |
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2023 | 2023 |
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BASE CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LOGLY | Legacy | Logly DMP Juicer | Data Management Platform | CRM | n/a | 2023 | 2023 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2023 | 2023 |
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BASE ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2023 | 2023 |
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Application Performance Management | ITSM |
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2023 | 2023 |
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BASE IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at BASE
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by BASE Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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