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ba&sh
Location
52 rue Des Tournelles,
Paris, 75003,
France
Website
https://www.ba-sh.com/
Phone
33 1 45 08 14 15
Artw industry
Retail
Employee
Revenue

ba&sh Technographics

ba&sh Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by ba&sh and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 980 ba&sh employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that ba&sh has purchased the following applications: Microsoft Dynamics 365 for Finance and Operations for ERP Financial in 2016, Silae Payroll for Payroll in 2015, FreeWheel Demandsuite for Agency Management in 2022 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems ba&sh is running and its propensity to invest more and deepen its relationship with Microsoft , Adyen , Apple or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing ba&sh revenues, which have grown to $220.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ba&sh intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

ba&sh Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft Dynamics 365 for Finance and Operations ERP Financial ERP Financial Management n/a 2016 2017
Payment Processing ERP Financial Management 2018 2018
Payment Processing ERP Financial Management 2021 2021
HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Silae Legacy Silae Payroll Payroll HCM n/a 2015 2016
In 2015, ba&sh implemented Silae Payroll to centralize payroll processing and reporting under the Payroll category. The initial engagement emphasized rapid tool configuration and operational stabilization for payroll and HR finance activities. The implementation included full Silae Payroll setup, configuration of payroll processing workflows, execution of parallel payroll runs, and formal payroll audit procedures. Client portal setup and the creation of recurring payroll reports were implemented to support payroll administration and employee payslip distribution. The program encompassed data migration activities for multiple clients into the new payroll tool, and delivered recurring payroll services as long term missions executed through RSM Paris engagements. Related client coverage cited in the engagement included AKZO Nobel and ba&sh, with additional assistance provided to Revlon, Proofpoint, Sauvaget, Groupe Erget, and Tiffany. Governance and rollout relied on staged adoption with parallel runs and payroll audits to validate accuracy prior to steady state operations, combined with ongoing support and report configuration for payroll administrators. The workstream focused on embedding Silae Payroll into existing payroll and HR workflows, reinforcing controlled payroll production and client facing portal access.
ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
FreeWheel, A Comcast Company Legacy FreeWheel Demandsuite Agency Management ERP Services and Operations n/a 2022 2022
Real Estate Property Management ERP Services and Operations 2025 2025
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Collaboration Collaboration 2018 2018
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
eCommerce eCommerce 2017 2017
Personalization and Product Recommendations eCommerce 2017 2017
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Customer Engagement CRM 2023 2023
Customer Experience CRM 2017 2017
Customer Support CRM 2016 2016
Sales Automation, CRM, Sales Engagement CRM 2021 2021
TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Governance, Risk and Compliance TRM 2021 2021
Treasury Management TRM 2017 2017
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2020 2020
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2015 2015
Application Hosting and Computing Services IaaS 2018 2018
Content Delivery Network IaaS 2016 2016
Content Delivery Network IaaS 2017 2017
Content Delivery Network IaaS 2021 2021
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Email Gateways (SEGs) CyberSecurity 2021 2021
Secure Email Gateways (SEGs) CyberSecurity 2021 2021
IT Decision Makers and Key Stakeholders at ba&sh
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by ba&sh Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD ba&sh Technographics

ba&sh is a Retail organization based in France, with around 980 employees and annual revenues of $220.0 million.

ba&sh operates a diverse technology stack with applications such as Microsoft Dynamics 365 for Finance and Operations, Silae Payroll and FreeWheel Demandsuite, covering areas like ERP Financial, Payroll and Agency Management.

ba&sh has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft, Silae and FreeWheel, A Comcast Company.

ba&sh recently adopted applications including NewBook in 2025, Bambuser Video Commerce in 2023 and FreeWheel Demandsuite in 2022, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of ba&sh’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates ba&sh’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete ba&sh technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.