ba&sh Technographics
ba&sh Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by ba&sh and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 980 ba&sh employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ba&sh has purchased the following applications: Microsoft Dynamics 365 for Finance and Operations for ERP Financial in 2016, Silae Payroll for Payroll in 2015, FreeWheel Demandsuite for Agency Management in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ba&sh is running and its propensity to invest more and deepen its relationship with Microsoft , Adyen , Apple or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ba&sh revenues, which have grown to $220.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ba&sh intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ba&sh Tech Stack and Enterprise Applications
ba&sh ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP | n/a | 2016 | 2017 |
In 2016, ba&sh implemented Microsoft Dynamics 365 for Finance and Operations. The implementation used Microsoft Dynamics 365 for Finance and Operations version D365FO to establish a modern ERP Financial backbone for the French fashion retailer. The scope targeted core finance and operational control across corporate finance and retail operations.
Configuration centered on standard ERP Financial capabilities, including general ledger, accounts payable, accounts receivable, fixed assets, financial reporting and multi-dimensional accounting. Operational workflows were extended to procurement-to-pay and order-to-cash processes consistent with retail merchandising finance, with inventory valuation and cost accounting configured to align retail sales and stock management. Customization emphasis was on chart of accounts harmonization and localized fiscal configuration for France.
Governance established role-based security and structured month end close procedures to centralize financial controls at the corporate office, while enabling store-level transaction capture for retail reporting. The project emphasized standardized approval workflows and consolidated financial reporting to support statutory reporting and internal management accounting. Microsoft Dynamics 365 for Finance and Operations served as the primary ERP Financial system for ba&sh, aligning financial operations with retail process needs.
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Payment Processing | ERP |
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2018 | 2018 |
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Payment Processing | ERP |
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2021 | 2021 |
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ba&sh HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Silae | Legacy | Silae Payroll | Payroll | HCM | n/a | 2015 | 2016 |
In 2015, ba&sh implemented Silae Payroll to centralize payroll processing and reporting under the Payroll category. The initial engagement emphasized rapid tool configuration and operational stabilization for payroll and HR finance activities.
The implementation included full Silae Payroll setup, configuration of payroll processing workflows, execution of parallel payroll runs, and formal payroll audit procedures. Client portal setup and the creation of recurring payroll reports were implemented to support payroll administration and employee payslip distribution.
The program encompassed data migration activities for multiple clients into the new payroll tool, and delivered recurring payroll services as long term missions executed through RSM Paris engagements. Related client coverage cited in the engagement included AKZO Nobel and ba&sh, with additional assistance provided to Revlon, Proofpoint, Sauvaget, Groupe Erget, and Tiffany.
Governance and rollout relied on staged adoption with parallel runs and payroll audits to validate accuracy prior to steady state operations, combined with ongoing support and report configuration for payroll administrators. The workstream focused on embedding Silae Payroll into existing payroll and HR workflows, reinforcing controlled payroll production and client facing portal access.
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ba&sh ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022, ba&sh deployed FreeWheel Demandsuite on its website. ba&sh implemented FreeWheel Demandsuite as its Agency Management platform to govern digital advertising inventory, campaign trafficking, and programmatic demand orchestration on its retail site. The deployment centralizes ad decisioning and inventory control through FreeWheel Demandsuite for the company website.
Configurations emphasized campaign management, ad decisioning, inventory allocation, and reporting modules consistent with Agency Management functionality, supporting marketing and e commerce teams as well as ad operations. The implementation was embedded into website advertising workflows and campaign trafficking processes, creating a single platform for agency coordination and publisher facing inventory management. This configuration positions ba&sh, FreeWheel Demandsuite, and Agency Management in a direct relationship to support commercial advertising and marketing operations.
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Real Estate Property Management | ERP Services and Operations |
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2025 | 2025 |
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ba&sh Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2018 | 2018 |
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ba&sh eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2017 | 2017 |
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Personalization and Product Recommendations | eCommerce |
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2017 | 2017 |
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ba&sh CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Engagement | CRM |
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2023 | 2023 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ba&sh TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Treasury Management | TRM |
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2017 | 2017 |
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ba&sh PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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ba&sh IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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ba&sh CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at ba&sh
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Retail Human Resources Officer - Ile de France | Manager | HR | |
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Global Human Resources Director | Director | HR | |
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Human Resources Manager | Manager | HR | |
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Human Resources Officer Retail France / Europe | Manager | HR | |
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Apps Being Evaluated by ba&sh Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from ba&sh IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the ba&sh digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD ba&sh Technographics
ba&sh is a Retail organization based in France,
with around 980 employees and annual revenues of $220.0 million.
ba&sh operates a diverse technology stack with applications such as
Microsoft Dynamics 365 for Finance and Operations, Silae Payroll and FreeWheel Demandsuite,
covering areas like ERP Financial, Payroll and Agency Management.
ba&sh has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Silae and FreeWheel, A Comcast Company.
ba&sh recently adopted applications including
NewBook in 2025, Bambuser Video Commerce in 2023 and FreeWheel Demandsuite in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of ba&sh’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates ba&sh’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete ba&sh technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.