Richmond, 23219, VA,
United States
Baskervill Technographics
Baskervill Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Baskervill and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 180 Baskervill employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Baskervill has purchased the following applications: Cisco Webex Meetings for Audio Video and Web Conferencing in 2020, Intuit Mailchimp for Marketing Automation in 2020, GoDaddy for Application Hosting and Computing Services in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Baskervill is running and its propensity to invest more and deepen its relationship with Cisco Systems , Microsoft , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Baskervill revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Baskervill intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Baskervill Tech Stack and Enterprise Applications
Baskervill Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Baskervill implemented Cisco Webex Meetings. Baskervill is using Cisco Webex Meetings on their website to provide Audio Video and Web Conferencing capabilities for the 180-employee professional services firm.
Cisco Webex Meetings was deployed as a cloud-hosted meeting and collaboration service, configured to surface meeting join links and scheduled session information directly on the Baskervill website. Configuration focuses on standard meeting capabilities including video and audio conferencing, screen sharing, meeting scheduling and recording, aligning with typical Audio Video and Web Conferencing functional workflows.
The implementation is integrated into client engagement and internal collaboration workflows by exposing Webex join flows on public pages and linking scheduled sessions to internal scheduling processes. Operational coverage spans client-facing interactions and project delivery communications, with the platform used to coordinate remote project meetings and virtual client reviews.
Governance centers on user administration and meeting access control, with administrative controls applied to meeting creation, participant permissions and recording retention. Rollout and operational management emphasize consistent meeting workflows across business functions such as client engagement, project delivery and internal collaboration, while the Webex Meetings deployment remains visible and accessible from the Baskervill website.
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Collaboration | Collaboration |
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2019 | 2019 |
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Baskervill CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, Baskervill implemented Intuit Mailchimp as its Marketing Automation solution. The 180-employee United States professional services firm embedded Intuit Mailchimp on its public website to capture contacts, manage subscriber lists, and coordinate outbound email communications. Intuit Mailchimp was positioned to centralize subscriber capture and campaign management for client and prospect outreach, aligning marketing operations with a single marketing automation platform. The implementation is focused on marketing and external communications workflows rather than project delivery systems.
Configuration emphasizes web-embedded signup forms and site-level list synchronization into central Mailchimp audiences, enabling template-driven campaign creation, audience segmentation, and automation workflows such as welcome messaging and scheduled newsletters. Functional capabilities in use reflect standard Marketing Automation patterns, including campaign orchestration, segmentation, and built-in reporting for campaign performance. Governance responsibilities are retained by the in-house marketing team, which manages audience hygiene, campaign approvals, and scheduling through Intuit Mailchimp’s administrative controls.
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Baskervill IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2013 | 2013 |
In 2013, Baskervill used GoDaddy to host its public website, leveraging Application Hosting and Computing Services for its online presence. The implementation identifies GoDaddy as the primary application provider for the corporate web footprint and serves the public site at https://www.baskervill.com from that hosting environment.
The deployment aligns with typical capabilities in the Application Hosting and Computing Services category, including domain registration stewardship, DNS hosting, and web content hosting. GoDaddy provides the core hosting stack that delivers site content and front end delivery, and the full application name GoDaddy is observable in the website infrastructure signals.
Operational scope for the GoDaddy-hosted site focuses on marketing and corporate communications functions rather than internal enterprise systems, with content publishing and DNS change workflows coordinated between marketing and IT. Governance is organized around content management, domain renewal cycles and certificate management processes commonly associated with Application Hosting and Computing Services.
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Baskervill CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Endpoint Detection and Response (EDR) | CyberSecurity |
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2014 | 2014 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Baskervill
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| Associate | Director of IT Operations | Director | IT |
Apps Being Evaluated by Baskervill Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||