Baslerbeauty Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Baslerbeauty and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 53 Baslerbeauty employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Baslerbeauty has purchased the following applications: Apple Pay for Payment Processing in 2022, Makaira for Web Content Management in 2018, OXID eShop for eCommerce in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Baslerbeauty is running and its propensity to invest more and deepen its relationship with Apple , Amazon Web Services (AWS) , Makaira or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Baslerbeauty revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Baslerbeauty intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apple | Legacy | Apple Pay | Payment Processing | ERP Financial Management | n/a | 2022 | 2022 |
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Payment Processing | ERP Financial Management |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Makaira | Legacy | Makaira | Web Content Management | Content Management | n/a | 2018 | 2018 |
In 2018 Baslerbeauty implemented Makaira as its Web Content Management system on the corporate website. Baslerbeauty uses Makaira to centralize web content publishing and to manage product and marketing content on its customer-facing site, aligning the Makaira Web Content Management deployment with online merchandising and catalog presentation needs.
The Makaira implementation focuses on standard Web Content Management capabilities, including content authoring and templating, content modeling for product and category pages, staged publishing workflows, and role-based editorial controls. Makaira is used to maintain page templates and structured content blocks, enabling consistent presentation of product information and promotional content across the site.
Operational ownership for the Makaira Web Content Management deployment rests with Baslerbeauty marketing and merchandising functions, supporting day-to-day content operations on the Austria site. Governance is organized around editorial roles and publishing workflows, with content owners responsible for updates and approvals, and the system serving as the primary CMS for the company website.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OXID eSales | Legacy | OXID eShop | eCommerce | eCommerce | n/a | 2017 | 2017 |
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eCommerce | eCommerce |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2017 | 2017 |
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