Baslerbeauty is a Distribution organization based in Austria, with around 53 employees and annual revenues of $10.0 million.

What enterprise applications does Baslerbeauty use?

Baslerbeauty operates a diverse technology stack with applications such as Apple Pay, Makaira and OXID eShop, covering areas like Payment Processing, Web Content Management and eCommerce.

What digital transformation initiatives has Baslerbeauty undertaken?

Baslerbeauty has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Apple, Makaira and OXID eSales.

What are the most recent software purchases made by Baslerbeauty?

Baslerbeauty recently adopted applications including Apple Pay in 2022, Amazon Pay in 2022 and Xandr Invest (ex AppNexus DSP) in 2022, highlighting its ongoing modernization strategy.

Which IT decision makers lead technology initiatives at Baslerbeauty?

APPS RUN THE WORLD maintains an up-to-date database of Baslerbeauty’s key decision makers and IT executives, available to Premium subscribers.

How does APPS RUN THE WORLD track Baslerbeauty’s IT investments?

Our research team continuously updates Baslerbeauty’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

How can I access the full list of applications used by Baslerbeauty?

Subscribe to APPS RUN THE WORLD to access the complete Baslerbeauty technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.

Baslerbeauty Technographics, Software Purchases, AI and Digital Transformation Initiatives

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● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

Baslerbeauty Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Baslerbeauty and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 53 Baslerbeauty employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Baslerbeauty has purchased the following applications: Apple Pay for Payment Processing in 2022, Makaira for Web Content Management in 2018, OXID eShop for eCommerce in 2017 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Baslerbeauty is running and its propensity to invest more and deepen its relationship with Apple , Amazon Web Services (AWS) , Makaira or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Baslerbeauty revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Baslerbeauty intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Apple	Legacy	Apple Pay	Payment Processing	ERP	n/a	2022	2022
			Payment Processing	ERP		2022	2022

Vendor

Previous System

Application

Market

VAR/SI

When

Live

Insight

Apple

Legacy

Apple Pay

Payment Processing

ERP

n/a

2022

Payment Processing

ERP

2022

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Makaira	Legacy	Makaira	Web Content Management	Content Management	n/a	2018	2018	In 2018 Baslerbeauty implemented Makaira as its Web Content Management system on the corporate website. Baslerbeauty uses Makaira to centralize web content publishing and to manage product and marketing content on its customer-facing site, aligning the Makaira Web Content Management deployment with online merchandising and catalog presentation needs. The Makaira implementation focuses on standard Web Content Management capabilities, including content authoring and templating, content modeling for product and category pages, staged publishing workflows, and role-based editorial controls. Makaira is used to maintain page templates and structured content blocks, enabling consistent presentation of product information and promotional content across the site. Operational ownership for the Makaira Web Content Management deployment rests with Baslerbeauty marketing and merchandising functions, supporting day-to-day content operations on the Austria site. Governance is organized around editorial roles and publishing workflows, with content owners responsible for updates and approvals, and the system serving as the primary CMS for the company website.

Vendor

Previous System

Application

Market

VAR/SI

When

Live

Insight

Makaira

Legacy

Makaira

Web Content Management

Content Management

n/a

2018

In 2018 Baslerbeauty implemented Makaira as its Web Content Management system on the corporate website. Baslerbeauty uses Makaira to centralize web content publishing and to manage product and marketing content on its customer-facing site, aligning the Makaira Web Content Management deployment with online merchandising and catalog presentation needs. The Makaira implementation focuses on standard Web Content Management capabilities, including content authoring and templating, content modeling for product and category pages, staged publishing workflows, and role-based editorial controls. Makaira is used to maintain page templates and structured content blocks, enabling consistent presentation of product information and promotional content across the site. Operational ownership for the Makaira Web Content Management deployment rests with Baslerbeauty marketing and merchandising functions, supporting day-to-day content operations on the Austria site. Governance is organized around editorial roles and publishing workflows, with content owners responsible for updates and approvals, and the system serving as the primary CMS for the company website.

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
OXID eSales	Legacy	OXID eShop	eCommerce	eCommerce	n/a	2017	2017
			eCommerce	eCommerce		2021	2021

Vendor

Previous System

Application

Market

VAR/SI

When

Live

Insight

OXID eSales

Legacy

OXID eShop

eCommerce

n/a

2017

eCommerce

2021

Vendor

Previous System

Application

Market

VAR/SI

When

Live

Insight

Digital Advertising Platform

CRM

2022

Marketing Analytics

CRM

2022

Tag Management

CRM

2017

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Baslerbeauty Technographics