AI Buyer Insights:

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Bath Ales Tech Stack and Enterprise Applications

Bath Ales ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Zonal Retail Data Systems Legacy Zonal Aztec POS Point Of Sale ERP Services and Operations n/a 2022 2022
In 2022, Bath Ales implemented Zonal Aztec POS. Bath Ales uses Zonal Aztec POS on their website to provide Point Of Sale transaction capture and checkout capabilities for customer-facing sales. The Zonal Aztec POS deployment emphasizes standard Point Of Sale modules including terminal transaction processing, payment acceptance, receipt generation, sales reporting, and basic stock control, configured to support both online checkout workflows and on-site sales operations. Operational scope targets Bath Ales' retail and customer-facing sales functions with configuration and day-to-day administration handled by a small internal team consistent with the company size of 10 employees. Governance focuses on transactional controls, cashier workflows, and reporting cadence to reconcile web and in-person transactions while using Zonal Aztec POS as the central checkout platform.
Bath Ales Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2016 2016
In 2016, Bath Ales implemented Microsoft 365 across its United Kingdom operations. Bath Ales uses Microsoft 365 on their website and provisioned the service as its Collaboration platform to support internal communications, document management, and core office productivity. The Microsoft 365 deployment follows a tenant-based deployment model with centralized administration and tenant-level user provisioning, consistent with small business implementations of this Collaboration suite. Functional modules in use align with standard Microsoft 365 capabilities and include Exchange Online for corporate email, SharePoint and OneDrive for document storage and sharing, and Office applications for content authoring and collaboration, mapping Bath Ales Microsoft 365 Collaboration to business communications and record keeping.
Bath Ales Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Exclaimer Legacy Exclaimer Cloud Signatures for Office 365 Digital Signing Content Management n/a 2016 2016
In 2016 Bath Ales implemented Exclaimer Cloud Signatures for Office 365 to centralize email signature management. The deployment uses Exclaimer Cloud Signatures for Office 365 with Microsoft Office 365 mail routing to apply standardized signatures, and references to the implementation appear on their website. This solution is categorized as Digital Signing and provides server side signature application across outbound email. Configuration emphasized centralized template management, dynamic placeholders populated from the Office 365 user directory, and policy driven signature assignment to mailboxes across the full employee base of roughly 10 staff. Operational coverage focuses on marketing and corporate communications to maintain consistent branding and contact information in external messaging. Governance was administered through the Exclaimer Cloud console with central control over templates and user mappings.
Bath Ales PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2016 2016
Bath Ales IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2016 2016
Application Hosting and Computing Services IaaS 2020 2020
Bath Ales CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Email Gateways (SEGs) CyberSecurity 2022 2022

IT Decision Makers and Key Stakeholders at Bath Ales

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Bath Ales Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Bath Ales IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Bath Ales digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Bath Ales Technographics
Bath Ales is a Consumer Packaged Goods organization based in United Kingdom, with around 10 employees and annual revenues of $1.0 million.
Bath Ales operates a diverse technology stack with applications such as Zonal Aztec POS, Microsoft 365 and Exclaimer Cloud Signatures for Office 365, covering areas like Point Of Sale, Collaboration and Digital Signing.
Bath Ales has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Zonal Retail Data Systems, Microsoft and Exclaimer.
Bath Ales recently adopted applications including Zonal Aztec POS in 2022, Sophos Email in 2022 and GoDaddy in 2020, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bath Ales’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Bath Ales’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bath Ales technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.