Preston, 3072, VIC,
Australia
Bathroom Werx Australia Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Bathroom Werx Australia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 80 Bathroom Werx Australia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bathroom Werx Australia has purchased the following applications: Bloomtools Invoicing and Payment for AP Automation in 2015, Bloomtools Shopping Cart for Shopping Cart Management in 2012, Bloomtools CRM for CRM in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bathroom Werx Australia is running and its propensity to invest more and deepen its relationship with Bloomtools , PubMatic , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bathroom Werx Australia revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bathroom Werx Australia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bloomtools | Legacy | Bloomtools Invoicing and Payment | AP Automation | ERP Financial Management | n/a | 2015 | 2015 |
In 2015, Bathroom Werx Australia implemented Bloomtools Invoicing and Payment as part of a Bloomtools-designed national franchise website that supports quotes, bookings and online transactions for franchisees and customers. The implementation is aligned to the AP Automation category and centers on front-end payment capture and invoice handling embedded in the consumer and franchisee experience.
Bloomtools Invoicing and Payment was configured to operate alongside the site shopping cart, quote management and booking modules, consolidating customer payments, quote-to-cash workflows and invoice issuance. Typical AP Automation capabilities were applied, including automated invoice generation from quotes, payment processing and electronic receipt issuance, with configurable invoice templates and payment terms to match franchise billing requirements.
The deployment was delivered as a web‑hosted franchise site architecture that exposes payment and invoicing workflows through customer-facing pages and franchisee portals, providing centralized transaction records across the national network. Operational scope covers customer transactions, franchisee order processing and finance-related workflows for the Bathroom Werx Australia franchise model.
Governance focused on standardizing invoice and payment workflows across franchise locations, embedding consistent billing rules into the platform and routing finance-related actions through the site’s transactional modules. The implementation therefore centralized invoice creation and payment capture into the Bloomtools platform to streamline front-end payments and finance-related workflows.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bloomtools | Legacy | Bloomtools Shopping Cart | Shopping Cart Management | eCommerce | n/a | 2012 | 2012 |
In 2012, Bathroom Werx Australia implemented Bloomtools Shopping Cart on the Bloomtools platform. The Bloomtools Shopping Cart provides Shopping Cart Management capabilities to sell products and manage online orders as part of Bathroom Werx's national franchise ecommerce and marketing strategy in Australia.
The deployment centers on integrated product catalogue presentation, checkout workflows, and order management within the Bloomtools platform. Administrative configuration supports franchise-level merchandising and centralized campaign linkage, enabling consistent online product listings and customer account handling across franchise sites. Standard Shopping Cart Management workflows such as cart persistence, order status tracking, and basic customer lifecycle handling are used to support repeat purchase activity and online order processing.
Operational governance is managed through the franchisor's national marketing and ecommerce functions, which use platform reporting to monitor visitor activity and purchasing trends. The implementation and its usage of Bloomtools Shopping Cart are documented in a Bloomtools client spotlight that reports increased visitors, repeat purchases and improved online sales.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bloomtools | Legacy | Bloomtools CRM | CRM | CRM | n/a | 2012 | 2012 |
In 2012 Bathroom Werx Australia implemented Bloomtools CRM to centralize marketing and content management for its franchise network, using the CRM to provide a single login for corporate and franchise users. The implementation targeted the CRM category and positioned Bloomtools CRM as the operational layer for content publishing and database marketing across the company website and franchise portals in Australia.
The deployment included Bloomtools Case Studies manager and gallery tools alongside Bloomtools Database Marketing, configured to support content publication workflows, gallery asset management, and email campaign creation from a unified contact database. Functional capabilities implemented included campaign list management and contact segmentation workflows consistent with CRM and database marketing practices, enabling franchises to compose and send email campaigns and maintain case study and gallery content without separate logins.
Governance emphasized centralized access with franchise-level content controls, aligning franchise operations and marketing under a single application login for ongoing content updates and campaign execution. According to the client, the Bloomtools CRM implementation increased visitors, repeat visits, purchases and referrals, reflecting the impact on marketing, customer acquisition, franchise content operations and sales channels.
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2012 | 2012 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Security (AppSec) | CyberSecurity |
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2020 | 2020 |
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