(BDI) Bundesverband der Deutschen Industrie Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by (BDI) Bundesverband der Deutschen Industrie and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 (BDI) Bundesverband der Deutschen Industrie employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that (BDI) Bundesverband der Deutschen Industrie has purchased the following applications: Microsoft 365 for Collaboration in 2020, Microsoft Dynamics 365 Marketing for Marketing Automation in 2024, Usercentrics Consent Management Platform (CMP) for Governance, Risk and Compliance in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems (BDI) Bundesverband der Deutschen Industrie is running and its propensity to invest more and deepen its relationship with Microsoft , Usercentrics , Sinch or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing (BDI) Bundesverband der Deutschen Industrie revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for (BDI) Bundesverband der Deutschen Industrie intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 Marketing | Marketing Automation | CRM | n/a | 2024 | 2024 |
BDI implemented Microsoft Dynamics 365 Marketing in 2024 to introduce Marketing Automation capabilities on its public website. Microsoft Dynamics 365 Marketing is deployed on the bdi.eu site to capture and orchestrate digital interactions, using web forms, landing pages, email campaign orchestration, and behavioral tracking to support marketing and communications functions.
Configuration emphasizes campaign orchestration, segmentation, automated customer journeys, and subscription and consent capture workflows, leveraging Marketing Automation features for lead capture and nurture. Operational scope centers on the central marketing and communications teams at the Bundesverband der Deutschen Industrie, with the application embedded into site content and form flows and governed through configured campaign approval workflows and role based access to campaign assets and subscription lists.
|
TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Usercentrics | Legacy | Usercentrics Consent Management Platform (CMP) | Governance, Risk and Compliance | TRM | n/a | 2023 | 2023 |
In 2023, Bundesverband der Deutschen Industrie implemented Usercentrics Consent Management Platform (CMP) on its public website. The Usercentrics Consent Management Platform (CMP) is deployed as the organization’s front-line Governance, Risk and Compliance control for web-based consent capture and preference management, centralizing cookie banners, consent categories, and a user-facing preference center. The implementation uses a client-side CMP deployment embedded into site templates to orchestrate consent capture, consent persistence, and consent-based script blocking across pages, with configuration focused on consent category taxonomy, customizable UI flows, and consent logging for auditability.
Bundesverband der Deutschen Industrie uses Usercentrics Consent Management Platform (CMP) for Governance, Risk and Compliance to manage website consent workflows that impact marketing, legal, and IT functions. Operational governance includes an admin interface for policy configuration, consent records retention to support compliance review, and workflow controls for updating consent settings and preference definitions. The deployment aligns CMP functional capabilities with internal privacy and compliance workflows, providing centralized management of web consent and preference data for audit and governance purposes.
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2020 | 2020 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
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