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(BDI) Bundesverband der Deutschen Industrie Data, Technology Stack, and Enterprise Applications
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2020 2020
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft Dynamics 365 Marketing Marketing Automation CRM n/a 2024 2024
BDI implemented Microsoft Dynamics 365 Marketing in 2024 to introduce Marketing Automation capabilities on its public website. Microsoft Dynamics 365 Marketing is deployed on the bdi.eu site to capture and orchestrate digital interactions, using web forms, landing pages, email campaign orchestration, and behavioral tracking to support marketing and communications functions. Configuration emphasizes campaign orchestration, segmentation, automated customer journeys, and subscription and consent capture workflows, leveraging Marketing Automation features for lead capture and nurture. Operational scope centers on the central marketing and communications teams at the Bundesverband der Deutschen Industrie, with the application embedded into site content and form flows and governed through configured campaign approval workflows and role based access to campaign assets and subscription lists.
TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Usercentrics Legacy Usercentrics Consent Management Platform (CMP) Governance, Risk and Compliance TRM n/a 2023 2023
In 2023, Bundesverband der Deutschen Industrie implemented Usercentrics Consent Management Platform (CMP) on its public website. The Usercentrics Consent Management Platform (CMP) is deployed as the organization’s front-line Governance, Risk and Compliance control for web-based consent capture and preference management, centralizing cookie banners, consent categories, and a user-facing preference center. The implementation uses a client-side CMP deployment embedded into site templates to orchestrate consent capture, consent persistence, and consent-based script blocking across pages, with configuration focused on consent category taxonomy, customizable UI flows, and consent logging for auditability. Bundesverband der Deutschen Industrie uses Usercentrics Consent Management Platform (CMP) for Governance, Risk and Compliance to manage website consent workflows that impact marketing, legal, and IT functions. Operational governance includes an admin interface for policy configuration, consent records retention to support compliance review, and workflow controls for updating consent settings and preference definitions. The deployment aligns CMP functional capabilities with internal privacy and compliance workflows, providing centralized management of web consent and preference data for audit and governance purposes.
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2020 2020
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2019 2019
IT Decision Makers and Key Stakeholders at (BDI) Bundesverband der Deutschen Industrie
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by (BDI) Bundesverband der Deutschen Industrie Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD (BDI) Bundesverband der Deutschen Industrie Technographics

(BDI) Bundesverband der Deutschen Industrie is a Non Profit organization based in Germany, with around 150 employees and annual revenues of $15.0 million.

(BDI) Bundesverband der Deutschen Industrie operates a diverse technology stack with applications such as Microsoft 365, Microsoft Dynamics 365 Marketing and Usercentrics Consent Management Platform (CMP), covering areas like Collaboration, Marketing Automation and Governance, Risk and Compliance.

(BDI) Bundesverband der Deutschen Industrie has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft and Usercentrics.

(BDI) Bundesverband der Deutschen Industrie recently adopted applications including Microsoft Dynamics 365 Marketing in 2024, Usercentrics Consent Management Platform (CMP) in 2023 and Microsoft 365 in 2020, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of (BDI) Bundesverband der Deutschen Industrie’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates (BDI) Bundesverband der Deutschen Industrie’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete (BDI) Bundesverband der Deutschen Industrie technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.