Houston, 77039, TX,
United States
Beasley Tire Service Technographics
Beasley Tire Service Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Beasley Tire Service and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 Beasley Tire Service employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Beasley Tire Service has purchased the following applications: MaddenCo Tire Dealer System for Dealership Management in 2012, Microsoft 365 for Collaboration in 2017, Xandr Invest (ex AppNexus DSP) for Digital Advertising Platform in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Beasley Tire Service is running and its propensity to invest more and deepen its relationship with MaddenCo , Kukui , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Beasley Tire Service revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Beasley Tire Service intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Beasley Tire Service Tech Stack and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MaddenCo | Legacy | MaddenCo Tire Dealer System | Dealership Management | ERP Services and Operations | n/a | 2012 | 2012 |
In 2012 Beasley Tire Service implemented MaddenCo Tire Dealer System for Dealership Management. The deployment centralized dealer financial and operational records at the Houston, Texas site and provisioned modules for accounting, vehicle asset management, parts inventory control, and service order workflows.
Configuration emphasized accounting workflows including manual check register updates, interaccount transfers, bank reconciliations for 12 accounts, and preparation of borrowing base worksheets and certificates to support financial statement activities. MaddenCo Tire Dealer System was used to maintain vehicle lists and asset folders and to unify ledger transaction processing with shop operational records. Operational scope covered finance and shop staff, with role based access controls and documented procedures to govern reconciliations and asset maintenance.
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Shop Management | ERP Services and Operations |
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2019 | 2019 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Beasley Tire Service implemented Microsoft 365 for Collaboration to consolidate core communications and document workflows across its 20 person professional services organization. Microsoft 365 was provisioned as a cloud subscription to support email, calendaring, and centralized file storage while aligning Collaboration functionality with day to day business operations such as customer communications and internal task coordination.
Configuration focused on core Collaboration capabilities within Microsoft 365, including cloud email and mailbox hosting, SharePoint Online and OneDrive for Business style document management, and team messaging and presence for operational coordination. The company is using Microsoft 365 on their website, and administrative governance reflects a small team approach with centralized account provisioning, basic permission controls, and managed user access aligned to business functions such as service administration and customer support.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Xandr Invest (ex AppNexus DSP) | Digital Advertising Platform | CRM | n/a | 2022 | 2022 |
In 2022, Beasley Tire Service deployed Xandr Invest (ex AppNexus DSP) on its website to centralize programmatic ad buying and inventory monetization. Xandr Invest is used as a Digital Advertising Platform to manage demand side activity directly against the companys owned web inventory and third party programmatic exchanges.
The implementation concentrates on core DSP capabilities, including campaign management, bid optimization, audience segmentation, creative delivery, and analytics. Configuration work focused on campaign setup, targeting parameters, pacing controls, and reporting feeds to provide actionable visibility for small team marketers.
Integration is anchored to the company website as the primary supply point, using standard ad tag deployment and programmatic connectivity to supply side partners and exchanges to surface display and video inventory. Operational coverage sits within the marketing function, aligning inventory activation with creative and audience assets owned by Beasley Tire Service.
Governance centered on establishing campaign workflows, budget and frequency controls, and a regular reporting cadence to support ongoing campaign adjustments. The deployment reflects a compact, marketing-led programmatic stack typical for a 20 employee professional services firm using Xandr Invest (ex AppNexus DSP) as its Digital Advertising Platform.
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Beasley Tire Service
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Beasley Tire Service Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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