Paris, 75015,
France
Beaugrenelle France Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Beaugrenelle France and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 60 Beaugrenelle France employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Beaugrenelle France has purchased the following applications: CKEditor for Content Management in 2015, Coniq Customer Data Platform for Customer Data Platform in 2021, Sentry for Application Performance Management in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Beaugrenelle France is running and its propensity to invest more and deepen its relationship with CKSource , Drupal , Coniq or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Beaugrenelle France revenues, which have grown to $47.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Beaugrenelle France intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CKSource | Legacy | CKEditor | Content Management | Content Management | n/a | 2015 | 2015 |
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Web Content Management | Content Management |
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2013 | 2013 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Coniq | Legacy | Coniq Customer Data Platform | Customer Data Platform | CRM | n/a | 2021 | 2021 |
In 2021 Beaugrenelle France deployed the Coniq Customer Data Platform as the backbone for its MyBeaugrenelle loyalty program and targeted CRM activity. The implementation targeted a November 2021 campaign that the retailer cited as the program's best month since launch, demonstrating concentrated use of the Customer Data Platform for loyalty orchestration.
Configuration emphasized Coniq's IQ Engage tools together with receipt scanning and analytics capabilities, and case details support usage of Coniq Customer Data Platform Loyalty module functionality for member segmentation and campaign orchestration. The deployment consolidated receipt‑level transaction capture and analytics into audience definitions, enabling targeted messaging workflows and precision segmentation consistent with Customer Data Platform operational patterns.
Operational scope focused on retail marketing and CRM functions supporting membership acquisition and transactional engagement across Beaugrenelle Paris, with the Coniq Customer Data Platform centralizing loyalty program workflows. The workstream affected campaign planning, message orchestration, and on‑site redemption tracking, aligning marketing execution to receipt‑based behavioral signals.
Governance emphasized campaign-driven rollouts within the existing MyBeaugrenelle program, using IQ Engage to execute and measure the November campaign. Outcomes reported by the vendor include a 170% increase in active members and a 146% increase in transactions month over month for that campaign period, indicating substantive short term uplift tied to the Coniq deployment.
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Customer Loyalty | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2018 | 2018 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Functional Software | Legacy | Sentry | Application Performance Management | ITSM | n/a | 2023 | 2023 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2017 | 2017 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2020 | 2020 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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