Sofia, 1000,
Bulgaria
Beiersdorf Bulgaria Technographics
Beiersdorf Bulgaria Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Beiersdorf Bulgaria and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 48 Beiersdorf Bulgaria employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Beiersdorf Bulgaria has purchased the following applications: Swaven POP for Point Of Sale in 2020, Microsoft 365 for Collaboration in 2018, Adform for Digital Advertising Platform in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Beiersdorf Bulgaria is running and its propensity to invest more and deepen its relationship with Swaven , Microsoft , Adform or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Beiersdorf Bulgaria revenues, which have grown to $18.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Beiersdorf Bulgaria intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Beiersdorf Bulgaria Tech Stack and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Swaven | Legacy | Swaven POP | Point Of Sale | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020 Beiersdorf Bulgaria deployed Swaven POP as its Point Of Sale solution on its public-facing website. The Swaven POP implementation is provisioned to handle website-driven checkout workflows, product catalog presentation, and transaction capture for online sales on the NIVEA Bulgaria site.
The deployment configures core Point Of Sale capabilities typical for online retail, including checkout and cart orchestration, pricing and promotion application, receipt and transaction logging, and basic sales reporting and analytics. Swaven POP is used to surface product SKUs and pricing to customers, execute payment flows on the site, and record order-level transaction data for downstream processing.
Operational responsibility for the Swaven POP installation is centered on the company e-commerce and sales functions, with the system serving as the primary sales capture layer for web commerce activity in Bulgaria. Governance is organized around catalog and pricing control, with merchandising and sales teams operating system configuration and promotion rules to manage live site assortments.
The implementation consolidates online point of sale functionality within Swaven POP for Beiersdorf Bulgaria, enabling consistent checkout and transaction handling on the corporate website. Swaven POP functions as the application-level engine for website sales, supporting ongoing catalog management, pricing governance, and transactional record keeping.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adform | Legacy | Adform | Digital Advertising Platform | CRM | n/a | 2021 | 2021 |
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Tag Management | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2013 | 2013 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Beiersdorf Bulgaria
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Beiersdorf Bulgaria Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||