Belk Digital Transformation Initiatives

About the Customer

Belk, a private department store company based in Charlotte, NC, is the home of Modern. Belk is a portfolio company of Sycamore Partners, a private equity firm based in New York, offering a wide assortment of national brands and private label fashion apparel, shoes and accessories for the entire family along with top name cosmetics, a wedding registry and a large selection of quality merchandise for the home.

Scope and Challenges

Led the effort to build, implement, & roll out the BOPIS (Buy Online, Pickup In-Store) feature on Belk.com’s Commerce Cloud platform for 15 Charlotte area stores as a pilot before company-wide rollout in FY18 & FY19

Digital Commerce Platform (DCP)
They had an international team of 100+ business & technical resources from Belk, vendors, & contractors to design & implement an overhaul of Belk’s $450MM eCommerce / omnichannel platform in a hybrid Waterfall / Agile framework.

Outcome and Implications

Projects included in this Digital Commerce Platform (DCP) program are:

• Belk.com re-platform onto Salesforce Commerce Cloud (Demandware)
• Build / Reconnect over 50 integrations, including marketing tools such as Adobe Analytics, ForeSee, Bluecore, Wunderman, ExactTarget (Salesforce Marketing Cloud), Certona, BazaarVoice, Monetate, Tealium, & Social Media, collecting data to better understand customer behavior & boost future sales
• iOS & Android Mobile Shopping / Bridal Registry Apps (Rebuild & launch)
• Bridal Registry Kiosks In Store - new hardware, software, & furniture & integration into Belk.com
• Implementation of e-Spirit Content Management System (CMS) to improve site content & transitions
• Implementation of Salsify’s dynamic categorization capabilities of products on Belk.com
• Awarded the honor of “DCP Top Performer” for my efforts on this program by business & IT senior leadership