Belk Digital Transformation Initiatives

About the Customer

Belk, a private department store company based in Charlotte, NC, is the home of Modern. Belk is a portfolio company of Sycamore Partners, a private equity firm based in New York, offering a wide assortment of national brands and private label fashion apparel, shoes and accessories for the entire family along with top name cosmetics, a wedding registry and a large selection of quality merchandise for the home.

Scope and Challenges

Led the effort to build, implement, & roll out the BOPIS (Buy Online, Pickup In-Store) feature on Belk.com’s Commerce Cloud platform for 15 Charlotte area stores as a pilot before company-wide rollout in FY18 & FY19

Digital Commerce Platform (DCP)
They had an international team of 100+ business & technical resources from Belk, vendors, & contractors to design & implement an overhaul of Belk’s $450MM eCommerce / omnichannel platform in a hybrid Waterfall / Agile framework.

Outcome and Implications

Projects included in this Digital Commerce Platform (DCP) program are:

Belk.com re-platform onto Salesforce Commerce Cloud (Demandware)
Build / Reconnect over 50 integrations, including marketing tools such as Adobe Analytics, ForeSee, Bluecore, Wunderman, ExactTarget (Salesforce Marketing Cloud), Certona, BazaarVoice, Monetate, Tealium, & Social Media, collecting data to better understand customer behavior & boost future sales
iOS & Android Mobile Shopping / Bridal Registry Apps (Rebuild & launch)
Bridal Registry Kiosks In Store - new hardware, software, & furniture & integration into Belk.com
Implementation of e-Spirit Content Management System (CMS) to improve site content & transitions
Implementation of Salsify’s dynamic categorization capabilities of products on Belk.com
Awarded the honor of “DCP Top Performer” for my efforts on this program by business & IT senior leadership

West Tyvola Road 2801
Charlotte, 28217 , NC
USA
+1 866-235-5443
https://www.belk.com/

Industry	Employees	Revenue
Consumer Packaged Goods	Subscribe	Subscribe

Enterprise Software & Cloud Applications Purchased by Belk

Vendor	Old Product	New Product	Function	Market	Users	VAR/SI	When	Live
MicroStrategy	Legacy Applications	MicroStrategy Analytics	Analytics Platform	Analytics and BI	n/a	n/a	2016	2018
Subscribe	Subscribe	Subscribe	eCommerce	eCommerce	Subscribe	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Travel and Expense	ERP Financial Management	Subscribe	Subscribe	2013	2013

IT Decision Makers and Key Stakeholders at Belk

First Name	Last Name	Title	Email	Phone
Subscribe	Subscribe	Vice President of Financial Planning and Analysis	Subscribe	Subscribe
Subscribe	Subscribe	Director of Accounting	Subscribe	Subscribe
Subscribe	Subscribe	Manager of Expense Planning (FP&A)	Subscribe	Subscribe
Subscribe	Subscribe	Director of Accounting, Inventory and Accounts Payable	Subscribe	Subscribe
Subscribe	Subscribe	Chief Operating Officer	Subscribe	Subscribe
Subscribe	Subscribe	Senior Data Architect - Analytic and Business Intelligence	Subscribe	Subscribe
Subscribe	Subscribe	Manager, AP Support	Subscribe	Subscribe
Subscribe	Subscribe	Manager of AP Support	Subscribe	Subscribe
Subscribe	Subscribe	AP Manager	Subscribe	Subscribe
Subscribe	Subscribe	Chief Financial Officer	Subscribe	Subscribe
Subscribe	Subscribe	Accounting Manager	Subscribe	Subscribe
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Subscribe	Subscribe	IT Director	Subscribe	Subscribe
Subscribe	Subscribe	VP Strategic Sourcing and Supplier Diversity	Subscribe	Subscribe
Subscribe	Subscribe	VP Integrated Marketing	Subscribe	Subscribe
Subscribe	Subscribe	EVP and Chief Information Officer	Subscribe	Subscribe