Belk Digital Transformation Initiatives

About the Customer

Belk, a private department store company based in Charlotte, NC, is the home of Modern. Belk is a portfolio company of Sycamore Partners, a private equity firm based in New York, offering a wide assortment of national brands and private label fashion apparel, shoes and accessories for the entire family along with top name cosmetics, a wedding registry and a large selection of quality merchandise for the home.

Scope and Challenges

Led the effort to build, implement, & roll out the BOPIS (Buy Online, Pickup In-Store) feature on’s Commerce Cloud platform for 15 Charlotte area stores as a pilot before company-wide rollout in FY18 & FY19

Digital Commerce Platform (DCP)
They had an international team of 100+ business & technical resources from Belk, vendors, & contractors to design & implement an overhaul of Belk’s $450MM eCommerce / omnichannel platform in a hybrid Waterfall / Agile framework.

Outcome and Implications

Projects included in this Digital Commerce Platform (DCP) program are:

  • re-platform onto Salesforce Commerce Cloud (Demandware)
  • Build / Reconnect over 50 integrations, including marketing tools such as Adobe Analytics, ForeSee, Bluecore, Wunderman, ExactTarget (Salesforce Marketing Cloud), Certona, BazaarVoice, Monetate, Tealium, & Social Media, collecting data to better understand customer behavior & boost future sales
  • iOS & Android Mobile Shopping / Bridal Registry Apps (Rebuild & launch)
  • Bridal Registry Kiosks In Store - new hardware, software, & furniture & integration into
  • Implementation of e-Spirit Content Management System (CMS) to improve site content & transitions
  • Implementation of Salsify’s dynamic categorization capabilities of products on
  • Awarded the honor of “DCP Top Performer” for my efforts on this program by business & IT senior leadership

West Tyvola Road 2801
Charlotte, 28217 , NC
+1 866-235-5443
Industry Employees Revenue
Consumer Packaged Goods Subscribe Subscribe

Enterprise Software and Cloud Applications Purchased by Belk

Vendor Old Product New Product Function Market Users VAR/SI When Live
MicroStrategy Legacy Applications MicroStrategy Analytics Analytics Platform Analytics and BI n/a n/a 2016 2018
Subscribe Subscribe Subscribe eCommerce eCommerce Subscribe Subscribe 2016 2016

IT Decision Makers and Key Stakeholders at Belk

First Name Last Name Title Email Phone
Subscribe Subscribe Chief Operating Officer Subscribe Subscribe
Subscribe Subscribe Senior Data Architect - Analytic and Business Intelligence Subscribe Subscribe
Subscribe Subscribe Chief Financial Officer Subscribe Subscribe
Subscribe Subscribe IT Director Subscribe Subscribe
Subscribe Subscribe VP Integrated Marketing Subscribe Subscribe