Bell’s Brewery
8938 KRUM AVE.,
Comstock, 49053, MI,
United States
Comstock, 49053, MI,
United States
1 269-382-2332
Manufacturing
Bell’s Brewery Technographics
Bell’s Brewery Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bell’s Brewery and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 Bell’s Brewery employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bell’s Brewery has purchased the following applications: Microsoft Dynamics 365 for Finance and Operations for ERP Financial in 2022, UKG Workforce Central Payroll (ex Kronos Workforce Payroll) for Payroll in 2019, Xola for Reservation and Booking Management in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bell’s Brewery is running and its propensity to invest more and deepen its relationship with Microsoft , UKG , Xola or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bell’s Brewery revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bell’s Brewery intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bell’s Brewery Tech Stack and Enterprise Applications
Bell’s Brewery ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Microsoft Dynamics AX | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP | n/a | 2022 | 2023 |
In 2022, Bell’s Brewery implemented Microsoft Dynamics 365 for Finance and Operations. The deployment targeted ERP Financial needs at the 600 employee manufacturing company, centralizing finance, procurement and supply chain financial controls.
The implementation encompassed core finance and supply chain modules consistent with ERP Financial projects, including general ledger, accounts payable, accounts receivable, fixed assets, procurement and inventory valuation, with configuration work to align chart of accounts, posting profiles and costing methods. Project activities documented in support roles included system configuration, end-to-end testing, data mapping and data migration, reflecting hands on work by internal IT and support personnel.
The program migrated transactional and master data from Microsoft Dynamics AX into Microsoft Dynamics 365 for Finance and Operations, and evidence from team skills shows integrations and operational linkages to warehouse management workflows, mobile device inventory scanning and Microsoft SQL Server reporting and data warehouse components. Deployment operated with a hybrid remote and on-site support model, with remote D365 support personnel managing configuration, incident response and ongoing application maintenance while warehouse and finance teams executed transactional processes.
Governance centered on an internal IT support function responsible for support documentation, change control, testing cycles and business requirements management, with business analysts and warehouse operations stakeholders driving process flow documentation and requirements gathering. The implementation positioned Microsoft Dynamics 365 for Finance and Operations as the primary ERP Financial system supporting finance and supply chain business functions, with ongoing roles focused on data management, reporting and operational support.
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Bell’s Brewery HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| UKG | Legacy | UKG Workforce Central Payroll (ex Kronos Workforce Payroll) | Payroll | HCM | n/a | 2019 | 2019 |
In 2019, Bell’s Brewery implemented UKG Workforce Central Payroll (ex Kronos Workforce Payroll) to support its Payroll operations. The deployment was used operationally for payroll entry and routine payroll cycles, with staff entering payroll using the Kronos data system as the source of time and attendance data.
The implementation centered on core Payroll capabilities, including payroll data entry from timekeeping records, payroll calculation workflows, payroll reporting, and administrative reconciliation tasks. Staff responsibilities documented during the period indicate hands on processing of payroll data, preparation of payroll-related reports, and use of adjacent reporting tools such as Cognos to run departmental and faculty reports.
Operational coverage extended across multiple internal departments, with the payroll operator acting as a liaison to resolve departmental issues, reconcile departmental donations and credit card purchases, and coordinate payroll-related paperwork. Governance and day to day workflows emphasized cross-department coordination, manual data entry from Kronos sources, and consolidation of payroll and reporting artifacts to support internal administrative functions.
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Bell’s Brewery ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Xola | Legacy | Xola | Reservation and Booking Management | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022, Bell’s Brewery deployed Xola as its online booking engine on its website. Xola is used as the Reservation and Booking Management solution to handle customer facing bookings for brewery tours, tastings, and special events, centralizing scheduling and ticket sales.
The implementation focused on embedding Xola’s booking widget into the public site, configuring calendar based scheduling, ticketing and checkout workflows, and establishing inventory controls for session capacities. Configuration work included reservation rules, time slot management, and customer data capture to support guest lists and on site check in, reflecting core Reservation and Booking Management functional patterns such as automated confirmations and calendar driven availability.
Operational coverage centered on the e commerce and events functions that manage tours and on site experiences at the brewery location. Xola was configured to support payment processing and automated confirmation emails as part of the website booking flow, keeping the reservation lifecycle tied to the public web experience.
Governance aligned booking administration to events and hospitality operations while marketing controlled public availability and promotional messaging. The deployment emphasized inline website integration of Xola, maintaining a customer facing booking layer with centralized reservation administration through the Reservation and Booking Management platform.
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Bell’s Brewery AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Bell’s Brewery Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Analytics and BI | Analytics and BI |
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2012 | 2012 |
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Bell’s Brewery Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
|
2016 | 2016 |
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Bell’s Brewery CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
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Customer Support | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Bell’s Brewery PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
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Transactional Email | PaaS |
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2016 | 2016 |
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Bell’s Brewery IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
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Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Database Management | IaaS |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Bell’s Brewery
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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VP of Finance | VP | Finance | |
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Vice President - Operations | VP | Operations | |
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IT Manager | Manager | IT | |
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IT Manager | Manager | IT | |
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CEO | CXO | Finance | |
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General Store Manager | Manager | Finance | |
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Sales Manager | Manager | Sales | |
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Vice President Operations | VP | Operations | |
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Apps Being Evaluated by Bell’s Brewery Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Bell’s Brewery IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Bell’s Brewery digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Bell’s Brewery Technographics
Bell’s Brewery is a Manufacturing organization based in United States,
with around 600 employees and annual revenues of $100.0 million.
Bell’s Brewery operates a diverse technology stack with applications such as
Microsoft Dynamics 365 for Finance and Operations, UKG Workforce Central Payroll (ex Kronos Workforce Payroll) and Xola,
covering areas like ERP Financial, Payroll and Reservation and Booking Management.
Bell’s Brewery has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, UKG and Xola.
Bell’s Brewery recently adopted applications including
Microsoft Dynamics 365 for Finance and Operations in 2022, Xola in 2022 and Zendesk Chat in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bell’s Brewery’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Bell’s Brewery’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bell’s Brewery technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.