Coffs Harbour, 2450, NSW,
Australia
Bentleigh Motor Inn Coffs Harbour Technographics
Bentleigh Motor Inn Coffs Harbour Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bentleigh Motor Inn Coffs Harbour and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15 Bentleigh Motor Inn Coffs Harbour employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bentleigh Motor Inn Coffs Harbour has purchased the following applications: HiRUM PMS for Hotel Property Management in 2011, Google Tag Manager for Tag Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bentleigh Motor Inn Coffs Harbour is running and its propensity to invest more and deepen its relationship with HiRUM , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bentleigh Motor Inn Coffs Harbour revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bentleigh Motor Inn Coffs Harbour intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bentleigh Motor Inn Coffs Harbour Tech Stack and Enterprise Applications
Bentleigh Motor Inn Coffs Harbour ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HiRUM | Legacy | HiRUM PMS | Hotel Property Management | ERP Services and Operations | n/a | 2011 | 2011 |
In 2011, Bentleigh Motor Inn Coffs Harbour in Australia implemented HiRUM PMS. HiRUM PMS is deployed as the property's Hotel Property Management system and is exposed on the property website to handle direct bookings and availability display.
The implementation focuses on core Hotel Property Management modules, including reservations and front office operations, rate and availability management, housekeeping workflows, guest profiles and reporting. Configuration and access control reflect a small property footprint, with administrative access for owner operators and operational access for front desk and housekeeping staff.
Functional coverage explicitly includes the website booking engine integration with HiRUM PMS, enabling real time reservation capture from the property site. No external system integrator is reported, therefore system administration and ongoing configuration are managed in house by property staff.
Operational scope is single site, covering reservations, front desk and housekeeping, aligning guest services and operational functions under HiRUM PMS. Governance centers on operational user roles, rate control and standard reservation workflows typical for Hotel Property Management deployments at independent motels.
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Bentleigh Motor Inn Coffs Harbour CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Tag Manager | Tag Management | CRM | n/a | 2019 | 2019 |
In 2019, Bentleigh Motor Inn Coffs Harbour deployed Google Tag Manager on its public website. The deployment uses Google Tag Manager as the property level Tag Management solution to centralize client-side tag deployment for the motel's online presence and web analytics instrumentation.
The implementation is structured around a single Google Tag Manager container installed on the website, leveraging standard Tag Management capabilities such as tags, triggers, a data layer for page and event context, and the native preview and publish workflow to validate changes before they go live. Operational ownership is aligned to a small internal team likely consisting of the site administrator and marketing staff, who use Google Tag Manager to manage analytics and marketing tracking without requiring repeated developer updates. Governance is lightweight and centered on container-level access controls and the GTM change history to support safe publishing and rollback for the site, with functional impact concentrated on web analytics and marketing measurement.
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IT Decision Makers and Key Stakeholders at Bentleigh Motor Inn Coffs Harbour
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|---|---|---|---|---|---|---|
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Apps Being Evaluated by Bentleigh Motor Inn Coffs Harbour Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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