Berger Paints
Berger House, 129, Park St, Mullick Bazar, Beniapukur,
Kolkata, 700017,
India
Kolkata, 700017,
India
91 33 2229 9724
Retail
Berger Paints Technographics
Berger Paints Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Berger Paints and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8300 Berger Paints employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Berger Paints has purchased the following applications: Oracle E-Business Suite for ERP Financial in 2013, Oracle E-Business Suite HRMS for Core HR in 2013, Oracle Management Cloud for ML and Data Science Platforms in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Berger Paints is running and its propensity to invest more and deepen its relationship with Oracle , Darwinbox , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Berger Paints revenues, which have grown to $1.33 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Berger Paints intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Berger Paints Tech Stack and Enterprise Applications
Berger Paints ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle E-Business Suite | ERP Financial | ERP | n/a | 2013 | 2013 |
In 2013, Berger Paints India Limited implemented Oracle E-Business Suite to centralize core finance and enterprise resource planning under the ERP Financial category. The Oracle E-Business Suite deployment targeted the British Paints Division, aligning finance and transactional processes with divisional IT strategy.
Implementation scope included configuration of core financial capabilities such as general ledger, accounts payable, accounts receivable and fixed assets, complemented by supply chain module setup. The program established a Master Creation Team and a Data Migration Team to consolidate master data and execute bulk record conversion, while automating standard transactional finance workflows consistent with ERP Financial practices.
Rollout architecture covered 46 sales depots, six factories, four regional distribution centers and two sister concerns, with deployment sequencing coordinated through divisional data center planning and enterprise network architecture. A Project Management Office managed staged cutovers, user training and phased data migration across depots and manufacturing sites.
Governance and operational restructuring were driven by divisional IT policy formulation, internal consulting to business heads and capacity building for new technology adoption, including IT budgeting and vendor management. Berger Paints retained ownership of master data governance, change control and continuous improvement planning for Oracle E-Business Suite within the British Paints Division.
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Berger Paints HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle E-Business Suite HRMS | Core HR | HCM | n/a | 2013 | 2013 |
In 2013, Berger Paints implemented Oracle E-Business Suite HRMS to establish a centralized Core HR environment for its India operations. The deployment used Oracle R12 as the application platform and targeted HR processes supporting both manufacturing sites and retail distribution functions.
The implementation configured standard Core HR modules including employee master data, organizational management, payroll configuration, time and attendance, absence management, recruitment, performance management, and learning management. Oracle E-Business Suite HRMS was tuned for industry-specific workforce structures, payroll compliance rules, and role based security to reflect Berger Paints business units and shop floor to retail staffing models.
Integrations were aligned within the Oracle R12 suite, with HR master data and payroll costing integrated into Finance ledgers, and workforce planning information synchronized with Inventory, SCM, Pricing, and WMS modules as part of an end to end ERP footprint. Reporting and operational visibility were instrumented through Oracle Command Centre style dashboards to support HR transactions and payroll runs.
Governance emphasized centralized HR master data control, role based access and change management processes, with IT led configuration and ongoing support from Berger Paints technology leadership. The rollout included process standardization across HR and payroll functions and training for HR and line managers to operationalize Oracle E-Business Suite HRMS within the company.
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Payroll | HCM |
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2013 | 2013 |
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Recruiting, Applicant Tracking System | HCM |
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2019 | 2019 |
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Berger Paints AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Oracle | Legacy | Oracle Management Cloud | ML and Data Science Platforms | AI Development | n/a | 2016 | 2017 |
In 2016, Berger Paints deployed Oracle Management Cloud to apply machine learning to its mission critical Oracle E-Business Suite production application. The CIO described using Oracle Management Cloud's machine learning capabilities to surface performance anomalies and accelerate troubleshooting for the production environment. This implementation targeted IT operations and application support responsible for Oracle E-Business Suite availability and transaction performance.
The deployment used Oracle Management Cloud modules aligned with common ML and observability workflows, including log analytics, application performance monitoring, and predictive analytics, configured to ingest E-Business Suite application logs and performance metrics. Machine learning models were applied for anomaly detection and automated correlation across metrics and logs to reduce mean time to identify likely root causes. Oracle Management Cloud was used as the central analytics and alerting layer for ongoing operational telemetry.
Integration focused on the production Oracle E-Business Suite environment, capturing cross tier telemetry from application and database components and consolidating that telemetry into Oracle Management Cloud. Operational coverage centered on production support teams and IT operations, who consumed dashboards and ML driven alerts to prioritize incidents. The configuration emphasized continuous ingestion, model tuning, and dashboarding to align alerts with business critical transactions.
Governance was organized around IT operations workflows and incident handling, with the CIO highlighting how machine learning insights were folded into support processes and escalation paths. The implementation narrative positions Oracle Management Cloud, categorized as ML and Data Science Platforms, as the analytical engine Berger Paints uses to improve performance management for its Oracle E-Business Suite production application.
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Berger Paints Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Enterprise Content Management | Content Management |
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2014 | 2014 |
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Berger Paints SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Inventory Management | SCM |
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2013 | 2013 |
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Supply Chain Management | SCM |
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2013 | 2013 |
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Warehouse Management | SCM |
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2013 | 2013 |
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Berger Paints CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Support | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, Sales Engagement | CRM |
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2012 | 2012 |
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Tag Management | CRM |
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2017 | 2017 |
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Berger Paints IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2024 | 2025 |
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Berger Paints Physical Security
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Physical Security Outsourcing | Physical Security |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Berger Paints
| First Name | Last Name | Title | Function | Department | Phone | |
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Deputy Secretary | Manager | Finance | |
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MD and CEO | CXO | Finance | |
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Vice President - Corporate IT | VP | IT | |
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General Manager IT | Manager | Finance | |
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Director - Finance & CFO | Director | Finance | |
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Senior GM Finance | Director | Finance | |
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General Manager - IT | Manager | Finance | |
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Vice President & Head - Information Technology | VP | IT | |
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Manager Corporate Applications | Manager | IT | |
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Vice President and Chief Financial Officer | CXO | Finance | |
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Information System Manager | Manager | IT | |
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Factory Head | Director | Finance | |
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Factory Manager | Manager | Finance | |
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General Manager EHS | Manager | Finance | |
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Apps Being Evaluated by Berger Paints Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Berger Paints IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Berger Paints digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Berger Paints Technographics
Berger Paints is a Retail organization based in India,
with around 8300 employees and annual revenues of $1.33 billion.
Berger Paints operates a diverse technology stack with applications such as
Oracle E-Business Suite, Oracle E-Business Suite HRMS and Oracle Management Cloud,
covering areas like ERP Financial, Core HR and ML and Data Science Platforms.
Berger Paints has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle.
Berger Paints recently adopted applications including
Oracle Cloud Infrastructure in 2024, Adobe Marketing Cloud (ex Omniture) in 2021 and SDB Electronic Security Management in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Berger Paints’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Berger Paints’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Berger Paints technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.