Kingwood, 77339, TX,
United States
Berkeley Eye Center Technographics
Berkeley Eye Center Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Berkeley Eye Center and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Berkeley Eye Center employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Berkeley Eye Center has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2022, CallRail Call Tracking for Call Tracking and Recording in 2019, Pathwire Mailgun for Transactional Email in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Berkeley Eye Center is running and its propensity to invest more and deepen its relationship with Oracle , CallRail , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Berkeley Eye Center revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Berkeley Eye Center intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Berkeley Eye Center Tech Stack and Enterprise Applications
Berkeley Eye Center ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Microsoft Dynamics GP | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2022 | 2022 |
In 2022, Berkeley Eye Center implemented Oracle NetSuite ERP, transitioning financial operations from Microsoft Dynamics GP. The implementation targeted core finance and accounts payable functions within the company, with a Senior Accountant leading the project. The deployment aligns with the ERP Financial category and centralized transactional accounting and reporting workflows.
Oracle NetSuite ERP was configured to support a paperless accounts payable system, a digital expense reimbursement workflow, and bill payments routed to a company credit card. Functional capabilities implemented included invoice capture and routing, automated payment batching, expense reimbursement automation, and financial reporting configuration to improve accuracy and compliance. The team documented approval rules and configured system controls to create audit trails and enforce financial governance.
The rollout impacted the Accounts Payable department and the broader finance function, streamlining day to day bookkeeping, budget management, and vendor payment processing. Outcomes cited during the implementation include time and cost savings from the paperless AP system, a 1.5% rebate on company credit card payments, and improved cash flow and reporting accuracy. Governance changes included formalized reimbursement policies and AP process ownership to sustain compliance and operational efficiency under the Oracle NetSuite ERP implementation in the ERP Financial category.
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Berkeley Eye Center CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CallRail | Legacy | CallRail Call Tracking | Call Tracking and Recording | CRM | n/a | 2019 | 2019 |
In 2019, Berkeley Eye Center implemented CallRail Call Tracking on their website. The deployment uses CallRail Call Tracking, categorized under Call Tracking and Recording, to instrument inbound phone conversion paths and support marketing attribution and patient intake workflows.
CallRail Call Tracking was configured to provide core call tracking capabilities typical of the Call Tracking and Recording category, including dynamic number insertion for source level attribution, call logging and call recording for session review, and consolidated call analytics dashboards. Configuration work focused on embedding tracking snippets in the site, provisioning tracking numbers by campaign, and event level tagging to align phone leads with digital touchpoints.
The implementation spans marketing and front desk operations, aligning the CallRail Call Tracking instance with scheduling and patient access processes at Berkeley Eye Center, a United States based healthcare provider with approximately 200 employees. This ties Berkeley Eye Center, CallRail Call Tracking, Call Tracking and Recording, and marketing and patient intake functions together.
Governance assigned attribution reporting ownership to marketing and call handling standards ownership to operations, with routine review of call analytics to refine campaign tagging and routing rules. The technical architecture centers on website embedded tracking and CallRail hosted tracking numbers, with analytics surfaced in the CallRail Call Tracking dashboard for internal reporting and operational decision making.
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Customer Experience | CRM |
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2019 | 2019 |
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Listing Management | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Berkeley Eye Center PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sinch | Legacy | Pathwire Mailgun | Transactional Email | PaaS | n/a | 2018 | 2018 |
In 2018, Berkeley Eye Center implemented Pathwire Mailgun for Transactional Email on their website. The deployment centralized website originated patient communications such as appointment confirmations and contact form notifications through Pathwire Mailgun. Implementation targeted the site's transactional layer, embedding Mailgun APIs and SMTP relay endpoints into web form handlers and backend send routines. This positioned Pathwire Mailgun as the primary sending infrastructure for website triggered messages.
Configuration emphasized API based sending, SMTP relay fallbacks, template management, and webhook event handling to capture deliveries, bounces, and spam complaints. The setup used Pathwire Mailgun template and suppression list capabilities to manage content consistency and deliverability for patient facing messages. Integrations are limited to the website front end and server side sending processes as the explicit source of messages, keeping the operational scope focused on patient communications initiated from the website.
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Transactional Email | PaaS |
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2020 | 2020 |
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Berkeley Eye Center IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Berkeley Eye Center
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Berkeley Eye Center Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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