AI Buyer Insights:

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Bernd Richter Tech Stack and Enterprise Applications

Bernd Richter ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Odoo Legacy Odoo Open Source ERP ERP Financial ERP n/a 2020 2020
In 2020, Bernd Richter implemented Odoo Open Source ERP as its ERP Financial application to consolidate accounting and billing for the Germany based retail eyewear business. The company of 15 employees deployed Odoo Open Source ERP on their website so the application functions as the central ERP Financial backbone for online sales and core finance operations. Configuration emphasized financial modules, including general ledger, invoicing, accounts receivable, accounts payable, bank reconciliation, and statutory tax reporting within Odoo Open Source ERP. The website was integrated with the ERP to feed order and checkout data into customer records and invoicing workflows, enabling automated invoice generation and reconciliation steps. Operational ownership was centralized in the small finance function, with simplified bookkeeping workflows and periodic reconciliations tailored to a single site retail operation in Germany.
Bernd Richter Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Workspace (Formerly Google G-Suite) Collaboration Collaboration n/a 2017 2017
In 2017 Bernd Richter deployed Google Workspace (Formerly Google G-Suite) as its core Collaboration platform. The small German retail company operating at brillen.de consolidated business email, shared file storage, calendaring, and collaborative document workflows under the Google Workspace tenancy to support retail operations and customer-facing communications. The implementation uses a cloud native, domain managed architecture with Google Workspace Admin configuration to provision employee accounts, manage access controls, and administer shared drives for product images and marketing assets. Functional modules implemented include Gmail for business email, Drive and Shared Drives for file storage, Docs and Sheets for collaborative content creation, Calendar for scheduling, and basic mobile device management to secure staff endpoints. The Google Workspace instance is surfaced through the company domain to support staff coordination, order inquiries, and administrative workflows across the retail business.
Bernd Richter Content Management
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Previous System
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VAR/SI
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Insight
HubSpot Legacy HubSpot CMS Web Content Management Content Management n/a 2021 2021
In 2021, Bernd Richter implemented HubSpot CMS as its Web Content Management platform. HubSpot CMS is used to manage and host the public facing website https://www.brillen.de, centralizing page templates, landing pages, forms, media assets, and SEO tooling for the small retail site. Configuration focuses on modular templates, a visual content editor, content versioning, and staged publishing to support marketing and ecommerce content workflows, with role based editorial controls for a compact internal team. The deployment is a single site implementation supporting the German retail operation, and HubSpot CMS provides hosted content delivery, template management, and content workflow orchestration that define the company HubSpot CMS Web Content Management relationship for marketing, ecommerce catalog presentation, and customer experience.
Bernd Richter eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
eCommerce eCommerce 2016 2016
Bernd Richter CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
CRM CRM 2018 2018
Customer Experience CRM 2020 2020
Customer Experience CRM 2020 2020
Digital Advertising Platform CRM 2018 2018
Marketing Automation CRM 2021 2021
Marketing Automation CRM 2021 2021
Marketing Automation CRM 2021 2021
Tag Management CRM 2016 2016
Bernd Richter PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2017 2017
Bernd Richter IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2015 2015
Application Hosting and Computing Services IaaS 2018 2018
Content Delivery Network IaaS 2018 2018
Content Delivery Network IaaS 2022 2022

IT Decision Makers and Key Stakeholders at Bernd Richter

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Bernd Richter Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Bernd Richter IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Bernd Richter digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Bernd Richter Technographics
Bernd Richter is a Retail organization based in Germany, with around 15 employees and annual revenues of $2.0 million.
Bernd Richter operates a diverse technology stack with applications such as Odoo Open Source ERP, Google Workspace (Formerly Google G-Suite) and HubSpot CMS, covering areas like ERP Financial, Collaboration and Web Content Management.
Bernd Richter has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Odoo, Google and HubSpot.
Bernd Richter recently adopted applications including Cloudflare CDN in 2022, HubSpot CMS in 2021 and Hubspot Marketing Automation in 2021, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bernd Richter’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Bernd Richter’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bernd Richter technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.