Bernd Richter Technographics
Bernd Richter Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bernd Richter and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15 Bernd Richter employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bernd Richter has purchased the following applications: Odoo Open Source ERP for ERP Financial in 2020, Google Workspace (Formerly Google G-Suite) for Collaboration in 2017, HubSpot CMS for Web Content Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bernd Richter is running and its propensity to invest more and deepen its relationship with Odoo , Google , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bernd Richter revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bernd Richter intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bernd Richter Tech Stack and Enterprise Applications
Bernd Richter ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Odoo | Legacy | Odoo Open Source ERP | ERP Financial | ERP | n/a | 2020 | 2020 |
In 2020, Bernd Richter implemented Odoo Open Source ERP as its ERP Financial application to consolidate accounting and billing for the Germany based retail eyewear business. The company of 15 employees deployed Odoo Open Source ERP on their website so the application functions as the central ERP Financial backbone for online sales and core finance operations.
Configuration emphasized financial modules, including general ledger, invoicing, accounts receivable, accounts payable, bank reconciliation, and statutory tax reporting within Odoo Open Source ERP. The website was integrated with the ERP to feed order and checkout data into customer records and invoicing workflows, enabling automated invoice generation and reconciliation steps. Operational ownership was centralized in the small finance function, with simplified bookkeeping workflows and periodic reconciliations tailored to a single site retail operation in Germany.
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Bernd Richter Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017 Bernd Richter deployed Google Workspace (Formerly Google G-Suite) as its core Collaboration platform. The small German retail company operating at brillen.de consolidated business email, shared file storage, calendaring, and collaborative document workflows under the Google Workspace tenancy to support retail operations and customer-facing communications.
The implementation uses a cloud native, domain managed architecture with Google Workspace Admin configuration to provision employee accounts, manage access controls, and administer shared drives for product images and marketing assets. Functional modules implemented include Gmail for business email, Drive and Shared Drives for file storage, Docs and Sheets for collaborative content creation, Calendar for scheduling, and basic mobile device management to secure staff endpoints. The Google Workspace instance is surfaced through the company domain to support staff coordination, order inquiries, and administrative workflows across the retail business.
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Bernd Richter Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | HubSpot CMS | Web Content Management | Content Management | n/a | 2021 | 2021 |
In 2021, Bernd Richter implemented HubSpot CMS as its Web Content Management platform. HubSpot CMS is used to manage and host the public facing website https://www.brillen.de, centralizing page templates, landing pages, forms, media assets, and SEO tooling for the small retail site.
Configuration focuses on modular templates, a visual content editor, content versioning, and staged publishing to support marketing and ecommerce content workflows, with role based editorial controls for a compact internal team. The deployment is a single site implementation supporting the German retail operation, and HubSpot CMS provides hosted content delivery, template management, and content workflow orchestration that define the company HubSpot CMS Web Content Management relationship for marketing, ecommerce catalog presentation, and customer experience.
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Bernd Richter eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2016 | 2016 |
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Bernd Richter CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2016 | 2016 |
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Bernd Richter PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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Bernd Richter IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Bernd Richter
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Apps Being Evaluated by Bernd Richter Executives
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