Bernina International Technographics
Bernina International Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bernina International and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 190 Bernina International employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bernina International has purchased the following applications: Microsoft 365 for Collaboration in 2019, Kentico Xperience CMS for Web Content Management in 2012, Xandr Invest (ex AppNexus DSP) for Digital Advertising Platform in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bernina International is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , Indition or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bernina International revenues, which have grown to $28.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bernina International intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bernina International Tech Stack and Enterprise Applications
Bernina International Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019 Bernina International implemented Microsoft 365 as its Collaboration platform for corporate productivity across the Switzerland-based manufacturing organization, which employs approximately 190 people. The deployment established a centralized Microsoft 365 tenant to standardize user access and core collaboration services for employees and external content surfaced on the corporate website.
Configuration emphasized cloud-hosted Office productivity, enterprise email and calendaring, team messaging and conferencing, enterprise content management and intranet-style document collaboration, and file sync and sharing capabilities. Microsoft 365 was provisioned to support standard collaboration workflows including document co-authoring, team channels for cross-functional work, and managed site collections for departmental content.
Operational coverage focused on company-wide business functions such as product development, marketing, sales and customer support, with governance implemented through centralized tenant administration and role-based provisioning and content access controls. The implementation positioned Microsoft 365 to serve as Bernina International Microsoft 365 Collaboration platform for internal collaboration and public website integration.
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Collaboration | Collaboration |
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2022 | 2022 |
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Survey and Questionnaire | Collaboration |
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2024 | 2024 |
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Bernina International Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kentico Software | Legacy | Kentico Xperience CMS | Web Content Management | Content Management | n/a | 2012 | 2012 |
In 2012, Bernina International implemented Kentico Xperience CMS on its public website. Bernina International is a Switzerland based manufacturing company with about 190 employees and reported revenue of 28000000.
Kentico Xperience CMS serves as the core Web Content Management platform for site content authoring, template management, media library controls and editorial workflow orchestration. The implementation encompassed content staging, multilingual publishing and role based authoring controls, reflecting standard Web Content Management capabilities such as versioning and scheduled publishing.
Operational responsibility for Kentico Xperience CMS sits with marketing and digital content teams, centralizing page lifecycle governance and editorial approvals. Bernina International configured Kentico Xperience CMS to enforce approval workflows, content version control and scheduled releases to align content operations with corporate governance.
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Bernina International CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Xandr Invest (ex AppNexus DSP) | Digital Advertising Platform | CRM | n/a | 2018 | 2018 |
In 2018, Bernina International deployed Xandr Invest (ex AppNexus DSP) as a Digital Advertising Platform on its public website. The implementation established Xandr Invest (ex AppNexus DSP) to manage programmatic media buying and audience activation for Bernina's digital marketing function.
Configuration emphasized core DSP capabilities, with campaign management, real time bidding, audience targeting, creative serving, frequency controls, and reporting and analytics configured to support online display and programmatic buys. The deployment included campaign-level segmentation and measurement workflows, enabling campaign managers to create, schedule, and monitor programmatic media placements through the Xandr Invest user interface.
Integration was implemented at the site level through page level ad tags and client side script to enable bid requests and creative rendering on bernina.com. Operational ownership rested with Bernina's digital marketing and campaign teams who managed media operations, creative assets, and reporting cadence, together with established campaign approval and governance workflows to control media spend and campaign launch processes.
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Bernina International IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Bernina International
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Apps Being Evaluated by Bernina International Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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