Bernina United States
3702 Prairie Lake Ct,
Aurora, 60504, IL,
United States
Aurora, 60504, IL,
United States
1 630-978-2500
Manufacturing
Bernina United States Technographics
Bernina United States Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bernina United States and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 120 Bernina United States employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bernina United States has purchased the following applications: Indition Online Forms & Surveys for Survey and Questionnaire in 2023, Indition Content Management for Content Management in 2024, Indition Commerce Cloud for eCommerce in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bernina United States is running and its propensity to invest more and deepen its relationship with Indition , Lotame , TripleLift or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bernina United States revenues, which have grown to $80.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bernina United States intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bernina United States Data, Technology Stack, and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Indition | Legacy | Indition Online Forms & Surveys | Survey and Questionnaire | Collaboration | n/a | 2023 | 2023 |
In 2023, Bernina United States deployed Indition Online Forms & Surveys within its Indition commerce and dealer-portal environment. The implementation uses the Survey and Questionnaire application to operationalize dealer support intake, lead capture forms, and automated booking and registration workflows tied to customer and dealer interactions.
Indition Online Forms & Surveys was configured to provide form authoring, conditional logic for registration flows, and automated notifications for dealer support cases. Configuration focused on reusable templates for lead forms and event registration, and on embedding survey and form endpoints into commerce touchpoints to capture structured data from both consumers and dealers.
The implementation is embedded in Indition’s commerce stack that powers the ecommerce storefront shop.berninausa.com and the dealer portal at bernina.indition.com, providing a unified form and survey layer across the storefront and dealer support portal. Operational coverage is United States centric, supporting ecommerce customer journeys and dealer-facing support and registration processes within the dealer network.
Governance emphasized centralized form template management and standardized intake workflows to reduce variation across dealer support channels. Rollout and operational ownership were aligned with commerce and dealer support teams to ensure form lifecycle management, version control, and automated routing of submissions into dealer support workflows.
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Indition | Legacy | Indition Content Management | Content Management | Content Management | n/a | 2024 | 2024 |
In 2024, Bernina United States implemented Indition Content Management to power the BERNINA of America online store shop.berninausa.com and the BERNINA Commerce Connection dealer program in the United States. Bernina United States uses Indition Content Management, classified as Content Management, to support retail e-commerce and marketing automation functions across direct and dealer channels. The deployment is focused on automating catalog and promotion workflows to shorten publication cycles and enable dealer storefront ordering.
The implementation includes Indition modules for Commerce, CMS, Marketing Automation, and ERP integration, with Indition Content Management orchestrating automated product and promotions feeds. Technical scope covers catalog management, promotion syndication, dealer ordering workflows, and feed orchestration to the Navision ERP integration. These functional capabilities align with standard Content Management workflows for product information management and commerce content delivery.
Operational coverage centers on retail e-commerce merchandising, marketing teams, and the Commerce Connection dealer program across the United States. Governance and process changes shifted manual catalog update tasks to automated feed and marketing automation processes, enabling dealers to place orders online through the Commerce Connection channel. The stated outcomes include a reduction in manual catalog updates and the enablement of dealer online ordering, driven by the Indition Content Management implementation.
|
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Indition | Legacy | Indition Commerce Cloud | eCommerce | eCommerce | Saudi Business Machines Company | 2024 | 2024 |
In 2024 BERNINA of America implemented Indition Commerce Cloud as its primary eCommerce platform. The deployment powers the consumer storefront at shop.berninausa.com and the BERNINA Commerce Connection dealer program across the United States, consolidating catalog management and dealer commerce workflows under a single cloud application.
Indition Commerce Cloud was configured to automate product and promotion updates, with explicit use of promotions and catalog synchronization features and a dealer portal experience for BERNINA Commerce Connection. The implementation emphasizes catalog orchestration, promotion management, and order capture workflows typical of eCommerce platforms, with configuration aimed at reducing manual catalog maintenance and accelerating fulfillment processes.
The solution integrates directly with BERNINA's Navision ERP to synchronize product master data, pricing, inventory signals, and order records between Indition Commerce Cloud and backend systems. Operational coverage spans dealer sales and marketing teams as well as online order fulfillment functions, enabling dealers to access program pricing and promotions through the Commerce Connection integration.
Rollout and governance included dealer program onboarding and automated update schedules for product and promotional feeds, with implementation support from Saudi Business Machines Company. Outcomes called out in implementation documents include reduced manual catalog maintenance and faster fulfillment, reflecting the focused alignment of Indition Commerce Cloud to BERNINA of America eCommerce dealer sales and marketing operations.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Data Management Platform | CRM |
|
2015 | 2015 |
|
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|
Data Management Platform | CRM |
|
2019 | 2019 |
|
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|
Digital Advertising Platform | CRM |
|
2025 | 2025 |
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Listing Management | CRM |
|
2015 | 2015 |
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Marketing Automation | CRM |
|
2025 | 2025 |
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Sales Automation | CRM |
|
2024 | 2024 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
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Cloud Storage | IaaS |
|
2020 | 2020 |
|
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|
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Content Delivery Network | IaaS |
|
2015 | 2015 |
|
Physical Security
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Mass Notification System | Physical Security |
|
2023 | 2023 |
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IT Decision Makers and Key Stakeholders at Bernina United States
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Bernina United States Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Bernina United States Technographics
Bernina United States is a Manufacturing organization based in United States,
with around 120 employees and annual revenues of $80.0 million.
Bernina United States operates a diverse technology stack with applications such as
Indition Online Forms & Surveys, Indition Content Management and Indition Commerce Cloud,
covering areas like Survey and Questionnaire, Content Management and eCommerce.
Bernina United States has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Indition.
Bernina United States recently adopted applications including
Simpli.fi Platform in 2025, Indition Marketing Automation in 2025 and Indition Content Management in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bernina United States’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Bernina United States’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bernina United States technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.