AI Buyer Insights:

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Bershka Romania Tech Stack and Enterprise Applications

Bershka Romania HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
TotalSoft Legacy TotalSoft Charisma HCM Core HR HCM n/a 2013 2013
Payroll HCM 2013 2013
Bershka Romania ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Klarna Legacy Klarna Payments Payment Processing ERP n/a 2016 2016
Payment Processing ERP 2020 2020
Bershka Romania CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Mention Me Legacy Mention Me Customer Advocacy Intelligence Platform Customer Analytics CRM n/a 2021 2021
In 2021, Bershka Romania deployed Mention Me Customer Advocacy Intelligence Platform on their public e-commerce site. The implementation situates Mention Me Customer Advocacy Intelligence Platform as a Customer Analytics capability aimed at capturing and analyzing referral and advocacy activity across the online storefront. Implementation work focused on embedding referral capture widgets and attribution scripts into site flows, enabling referral tracking, advocacy program orchestration, incentives configuration, customer segmentation, and analytics dashboarding. The Mention Me Customer Advocacy Intelligence Platform was configured to surface campaign performance, referral source attribution, and cohort level advocacy metrics for marketing and e-commerce stakeholders. Operational ownership was aligned to digital marketing and e-commerce teams, with configuration governance applied to campaign rules, incentive controls, and data access for advocacy analytics. Rollout was executed through staged site integration and dashboard provisioning, aligning acquisition and retention workflows to customer advocacy insights.
Customer Experience CRM 2018 2018
Customer Experience CRM 2019 2019
Digital Advertising Platform CRM 2016 2016
Digital Advertising Platform CRM 2016 2016
Digital Advertising Platform CRM 2019 2019
Marketing Analytics CRM 2011 2011
Marketing Analytics CRM 2016 2016
Marketing Analytics CRM 2016 2016
Marketing Automation CRM 2016 2016
Sales Automation, CRM, Sales Engagement CRM 2022 2022
Tag Management CRM 2015 2015
Tag Management CRM 2015 2015
Bershka Romania AI Development
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Generative AI Platforms AI Development 2025 2025
Bershka Romania Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Collaboration Collaboration 2022 2022
Collaboration Collaboration 2024 2024
Collaboration Collaboration 2025 2025
Bershka Romania Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application, Web and Enterprise Search Content Management 2019 2019
Content Management Content Management 2021 2021
Video Editing Content Management 2009 2009
Web Content Management Content Management 2015 2015
Bershka Romania eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
eCommerce Fraud Protection eCommerce 2025 2025
eCommerce eCommerce 2011 2011
Personalization and Product Recommendations eCommerce 2021 2021
Bershka Romania ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2016 2016
Bershka Romania PPM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Project Portfolio Management PPM 2024 2024
Bershka Romania TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Governance, Risk and Compliance TRM 2020 2020
Governance, Risk and Compliance TRM 2020 2020
Bershka Romania PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2018 2018
Bershka Romania IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2016 2016
Application Hosting and Computing Services IaaS 2020 2020
Content Delivery Network IaaS 2018 2018
Content Delivery Network IaaS 2020 2020
Domain Name System (DNS) IaaS 2015 2015
Domain Name System (DNS) IaaS 2023 2023
Bershka Romania CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Security (AppSec) CyberSecurity 2020 2020
Identity and Access Management (IAM) CyberSecurity 2024 2024
Secure Email Gateways (SEGs) CyberSecurity 2022 2022
Secure Sockets Layer (SSL) CyberSecurity 2018 2018
Secure Web Gateways (SWG) CyberSecurity 2011 2011

IT Decision Makers and Key Stakeholders at Bershka Romania

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Bershka Romania Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Bershka Romania IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Bershka Romania digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Bershka Romania Technographics
Bershka Romania is a Retail organization based in Romania, with around 1942 employees and annual revenues of $650.0 million.
Bershka Romania operates a diverse technology stack with applications such as TotalSoft Charisma HCM, Klarna Payments and Mention Me Customer Advocacy Intelligence Platform, covering areas like Core HR, Payment Processing and Customer Analytics.
Bershka Romania has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as TotalSoft, Klarna and Mention Me.
Bershka Romania recently adopted applications including OpenAI GPT-4 in 2025, Miro in 2025 and LexisNexis ThreatMetrix in 2025, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bershka Romania’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Bershka Romania’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bershka Romania technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.