Bucharest, 014476,
Romania
Bershka Romania Technographics
Bershka Romania Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bershka Romania and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1942 Bershka Romania employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bershka Romania has purchased the following applications: TotalSoft Charisma HCM for Core HR in 2013, Klarna Payments for Payment Processing in 2016, Mention Me Customer Advocacy Intelligence Platform for Customer Analytics in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bershka Romania is running and its propensity to invest more and deepen its relationship with TotalSoft , Klarna , Visa or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bershka Romania revenues, which have grown to $650.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bershka Romania intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bershka Romania Tech Stack and Enterprise Applications
Bershka Romania HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TotalSoft | Legacy | TotalSoft Charisma HCM | Core HR | HCM | n/a | 2013 | 2013 |
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Payroll | HCM |
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2013 | 2013 |
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Bershka Romania ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Klarna | Legacy | Klarna Payments | Payment Processing | ERP | n/a | 2016 | 2016 |
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Payment Processing | ERP |
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2020 | 2020 |
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Bershka Romania CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mention Me | Legacy | Mention Me Customer Advocacy Intelligence Platform | Customer Analytics | CRM | n/a | 2021 | 2021 |
In 2021, Bershka Romania deployed Mention Me Customer Advocacy Intelligence Platform on their public e-commerce site. The implementation situates Mention Me Customer Advocacy Intelligence Platform as a Customer Analytics capability aimed at capturing and analyzing referral and advocacy activity across the online storefront.
Implementation work focused on embedding referral capture widgets and attribution scripts into site flows, enabling referral tracking, advocacy program orchestration, incentives configuration, customer segmentation, and analytics dashboarding. The Mention Me Customer Advocacy Intelligence Platform was configured to surface campaign performance, referral source attribution, and cohort level advocacy metrics for marketing and e-commerce stakeholders.
Operational ownership was aligned to digital marketing and e-commerce teams, with configuration governance applied to campaign rules, incentive controls, and data access for advocacy analytics. Rollout was executed through staged site integration and dashboard provisioning, aligning acquisition and retention workflows to customer advocacy insights.
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2011 | 2011 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2015 | 2015 |
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Tag Management | CRM |
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2015 | 2015 |
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Bershka Romania AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Generative AI Platforms | AI Development |
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2025 | 2025 |
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Bershka Romania Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2024 | 2024 |
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Collaboration | Collaboration |
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2025 | 2025 |
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Bershka Romania Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application, Web and Enterprise Search | Content Management |
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2019 | 2019 |
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Content Management | Content Management |
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2021 | 2021 |
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Video Editing | Content Management |
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2009 | 2009 |
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Web Content Management | Content Management |
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2015 | 2015 |
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Bershka Romania eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce Fraud Protection | eCommerce |
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2025 | 2025 |
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eCommerce | eCommerce |
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2011 | 2011 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Bershka Romania ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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Bershka Romania PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Project Portfolio Management | PPM |
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2024 | 2024 |
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Bershka Romania TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Bershka Romania PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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Bershka Romania IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Domain Name System (DNS) | IaaS |
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2015 | 2015 |
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Domain Name System (DNS) | IaaS |
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2023 | 2023 |
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Bershka Romania CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Security (AppSec) | CyberSecurity |
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2020 | 2020 |
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Identity and Access Management (IAM) | CyberSecurity |
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2024 | 2024 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2022 | 2022 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2018 | 2018 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2011 | 2011 |
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IT Decision Makers and Key Stakeholders at Bershka Romania
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Bershka Romania Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||