Best Western France
11, Rue du Debarcadere, Immeuble West Plaza, Colombes,
Paris, 92700,
France
Paris, 92700,
France
33 1 4902-3000
Leisure and Hospitality
Best Western France Technographics
Best Western France Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Best Western France and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Best Western France employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Best Western France has purchased the following applications: Kofax ReadSoft Online for AP Automation in 2013, Triptease for Reservation and Booking Management in 2019, iAdvize Conversational Platform for Chatbots and Conversational AI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Best Western France is running and its propensity to invest more and deepen its relationship with Tungsten Automation , Harris , Triptease or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Best Western France revenues, which have grown to $60.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Best Western France intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Best Western France Tech Stack and Enterprise Applications
Best Western France ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tungsten Automation | Legacy | Kofax ReadSoft Online | AP Automation | ERP | n/a | 2013 | 2014 |
In 2013 Best Western France deployed Kofax ReadSoft Online as its AP Automation solution at the Courbevoie accounting center, initiating a two year program running from July 2013 to June 2015. Kofax ReadSoft Online was configured to centralize supplier invoice capture, supplier account creation, and third party database updates for group companies, supporting ongoing accounting operations during that period.
The implementation focused on core AP Automation workflows including automated invoice capture and coding, creation and maintenance of supplier accounts, preparation of accounting and analytical allocations, reconciliation of internal purchase orders with group company invoices, and the accounting of supplier invoices and credit notes in ReadSoft. Operational volumes reflected a steady state of approximately 400 supplier invoices per month and a separate Mapotel file flow of 200 invoices per month, both processed and printed through the ReadSoft-enabled workflow.
ReadSoft was integrated into the group application landscape, with employee account and profile provisioning on NOTILUS, HAVAS and SAGE systems, and fixed asset entries, disposals and depreciation calculations processed into the SAGE Immobilisations module. The project handled the Mapotel file with dedicated print output and managed a recurring deposit flow to PEGASUS ONYX, while archival retention was operated through LOCARCHIVES.
Governance and operational controls were embedded into the workflow, with invoice validation performed by business sponsors and verification of analytical sections after sponsor approval. The accounting team executed scheduled payment campaigns on the 15th and 30th of the month, weekly supplier installment runs on Wednesdays, dispute management with operational staff, lettering and reconciliation of accounts 401, 471, 4091 and 4097, processing of employee expense reports via NOTILUS, participation in interim accounting closes with inventory entries such as FNP, AAR, CCA, INTERCO and exchange of goods, and preparation and transmission of the DAS2 filing.
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AP Automation | ERP |
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2018 | 2018 |
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Best Western France ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Triptease | Legacy | Triptease | Reservation and Booking Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019 Best Western France implemented Triptease on its website, deploying Triptease as part of its Reservation and Booking Management capability to manage direct booking interactions on bestwestern.fr. The implementation is explicitly web-facing and centers on on-site conversion controls rather than back office guest systems, aligning the vendor application with direct booking objectives for the hotel group.
The deployment was configured to deliver direct booking widgets, on-site messaging and price check functionality, and to optimize the booking path to reduce abandonment, reflecting standard Reservation and Booking Management workflows. Triptease was used to orchestrate booking flow presentation, guest conversion tracking and onsite rate display logic, with configurations focused on booking funnel instrumentation and message personalization.
Operational scope was concentrated on the corporate website and was administered by digital commerce and revenue management teams, affecting e-commerce, revenue management and digital marketing processes. Governance emphasized centralized control of booking content and iterative testing, with web operations and revenue teams coordinating A/B testing and content governance to refine onsite messaging and booking funnel behavior.
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Best Western France AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| iAdvize | Legacy | iAdvize Conversational Platform | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Best Western France deployed iAdvize Conversational Platform on its public website. The iAdvize Conversational Platform is positioned within the Chatbots and Conversational AI category and functions as the web-facing conversational layer for guest engagement and real-time support.
The implementation concentrated on embedding the iAdvize web chat widget and configuring conversational workflows that combine automated bot flows with human agent handoffs, reflecting core Chatbots and Conversational AI capabilities. Functional modules implemented include real-time messaging, visitor targeting and routing, prebuilt response libraries, and session transfer to live agents to support web-origin inquiries and booking-related engagement.
Deployment scope is limited to Best Western France's website where the solution is instrumented to capture session context and initiate chat engagements with visitors. Operational ownership centers on customer-facing teams such as reservations and guest services, with configuration and administration managed through the iAdvize platform console rather than through disclosed third-party integrations.
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Best Western France Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2021 | 2021 |
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Best Western France Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Asset Management | Content Management |
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2020 | 2020 |
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Best Western France CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2011 | 2011 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2021 | 2021 |
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Best Western France IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Best Western France
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Best Western France Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Best Western France IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Best Western France digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Best Western France Technographics
Best Western France is a Leisure and Hospitality organization based in France,
with around 500 employees and annual revenues of $60.0 million.
Best Western France operates a diverse technology stack with applications such as
Kofax ReadSoft Online, Triptease and iAdvize Conversational Platform,
covering areas like AP Automation, Reservation and Booking Management and Chatbots and Conversational AI.
Best Western France has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Tungsten Automation, Triptease and iAdvize.
Best Western France recently adopted applications including
iAdvize Conversational Platform in 2021, Microsoft 365 in 2021 and Commanders Act CDP in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Best Western France’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Best Western France’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Best Western France technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.