AI Buyer Insights:

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Best Western Germany Tech Stack and Enterprise Applications

ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
SIHOT Legacy SIHOT WEB Reservation and Booking Management ERP Services and Operations n/a 2024 2025
In 2024 Best Western Germany deployed SIHOT WEB as its Reservation and Booking Management platform at the Best Western Plus Palatin Hotel. The implementation targeted integrated coordination between convention, theatre and hotel departments to consolidate event, front office and F&B workflows under a single application stack. The deployment configured core SIHOT components including SIHOT.PMS for front desk and reservations, SIHOT.C&B for event and catering management, SIHOT.POS for F&B point of sale, and guest self service tools for check in and guest interactions. SIHOT WEB capabilities were used to extend direct booking and online reservation handling into the property level reservation flow, linking online bookings into the property management and event modules. Operational coverage centered on property level operations in Germany with business functions impacted including front office operations, event management, catering and food and beverage. Implementation governance aligned billing and check in workflows across modules to reduce handoffs, producing faster check in and clearer billing workflows as reported by the hotel, and enabling tighter coordination across convention, theatre and hotel teams.
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Cisco Systems Legacy Cisco Webex Meetings Audio Video and Web Conferencing Collaboration n/a 2019 2019
Collaboration Collaboration 2017 2017
Event Management Collaboration 2024 2025
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Taboola Legacy Taboola Yusp Personalization and Product Recommendations eCommerce n/a 2016 2016
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Customer Analytics CRM 2010 2010
Customer Experience CRM 2016 2016
Data Management Platform CRM 2016 2016
Data Management Platform CRM 2016 2016
Data Management Platform CRM 2016 2016
Data Management Platform CRM 2016 2016
Data Management Platform CRM 2016 2016
Data Management Platform CRM 2016 2016
Data Management Platform CRM 2016 2016
Data Management Platform CRM 2016 2016
Data Management Platform CRM 2017 2017
Data Management Platform CRM 2017 2017
Data Management Platform CRM 2017 2017
Digital Advertising Platform CRM 2016 2016
Digital Advertising Platform CRM 2015 2015
Digital Advertising Platform CRM 2016 2016
Digital Advertising Platform CRM 2016 2016
Digital Advertising Platform CRM 2016 2016
Digital Advertising Platform CRM 2016 2016
Digital Advertising Platform CRM 2016 2016
Digital Advertising Platform CRM 2016 2016
Digital Advertising Platform CRM 2016 2016
Digital Advertising Platform CRM 2017 2017
Marketing Analytics CRM 2011 2011
Marketing Analytics, Data Management Platform CRM 2017 2017
Marketing Automation CRM 2016 2016
Marketing Automation CRM 2016 2016
Marketing Automation CRM 2018 2018
Marketing Automation CRM 2022 2022
Tag Management CRM 2013 2013
Tag Management CRM 2015 2015
Tag Management CRM 2021 2021
TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Governance, Risk and Compliance TRM 2025 2025
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Apps Development PaaS 2025 2025
Transactional Email PaaS 2022 2022
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Content Delivery Network IaaS 2016 2016
Content Delivery Network IaaS 2017 2017
Domain Name System (DNS) IaaS 2016 2016
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Security (AppSec) CyberSecurity 2015 2015
Identity and Access Management (IAM) CyberSecurity 2023 2023
Secure Sockets Layer (SSL) CyberSecurity 2013 2013
Secure Sockets Layer (SSL) CyberSecurity 2018 2018
Secure Sockets Layer (SSL) CyberSecurity 2021 2021

IT Decision Makers and Key Stakeholders at Best Western Germany

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Best Western Germany Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Best Western Germany IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Best Western Germany digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Best Western Germany Technographics
Best Western Germany is a Leisure and Hospitality organization based in Germany, with around 84 employees and annual revenues of $21.0 million.
Best Western Germany operates a diverse technology stack with applications such as SIHOT WEB, Cisco Webex Meetings and Taboola Yusp, covering areas like Reservation and Booking Management, Audio Video and Web Conferencing and Personalization and Product Recommendations.
Best Western Germany has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as SIHOT, Cisco Systems and Taboola.
Best Western Germany recently adopted applications including DIGIaccess in 2025, JavaScript in 2025 and SIHOT WEB in 2024, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Best Western Germany’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Best Western Germany’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Best Western Germany technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.