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Best Western Hotels & Resorts

6201 N 24th Pkwy,
Phoenix, 85016, AZ,
United States

https://www.bwhhotelgroup.com/

1 602-957-4200

Leisure and Hospitality

Best Western Hotels & Resorts Technographics

Best Western Hotels & Resorts Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Best Western Hotels & Resorts and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3000 Best Western Hotels & Resorts employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Best Western Hotels & Resorts has purchased the following applications: Stripe Payments for Payment Processing in 2021, Oracle OPERA Cloud PMS for Hotel Property Management in 2022, Slack Connect for Collaboration in 2022 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Best Western Hotels & Resorts is running and its propensity to invest more and deepen its relationship with Stripe , Oracle , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Best Western Hotels & Resorts revenues, which have grown to $450.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Best Western Hotels & Resorts intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Best Western Hotels & Resorts Data, Technology Stack, and Enterprise Applications

ERP Financial Management

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Stripe	Legacy	Stripe Payments	Payment Processing	ERP Financial Management	n/a	2021	2021

ERP Services and Operations

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Oracle	Legacy	Oracle OPERA Cloud PMS	Hotel Property Management	ERP Services and Operations	n/a	2022	2023	In 2022, Best Western Hotels & Resorts made Oracle OPERA Cloud PMS available to member hotels, introducing a cloud-hosted property management option under the Hotel Property Management category. Oracle OPERA Cloud PMS was positioned as a centrally available platform for Best Western Hotels & Resorts and SureStay Hotel Group properties to provision core property management capabilities across the portfolio. The implementation emphasizes standard Hotel Property Management functional modules such as front desk operations, reservations and inventory controls, housekeeping management, and rate and revenue control workflows, delivered through configurable workflows and an intuitive, mobile-enabled user interface. Oracle OPERA Cloud PMS supports faster associate onboarding and tablet and smartphone access, aligning with category patterns for cloud-native PMS automation and operational orchestration. Technically the rollout relied on a native integration between BWH Hotel Group’s central reservation system and OPERA Cloud using the Oracle Hospitality Integration Platform, creating a single connected plane for reservation and property operations data. The Best Western Plus Alfa Aeropuerto in Spain is cited as an early live site, and the integration is offered to hotels across the BWH Hotel Group portfolio so individual properties can adopt OPERA Cloud while preserving central CRS connectivity. Governance and operational guidance focused on optional adoption by member hotels and on configurable operational workflows to align local property practices with centralized reservation data and hotel operations. The public announcement explicitly links the OPERA Cloud availability to objectives described by BWH, namely improving hotel operations, alleviating staff strain, enabling faster onboarding, reducing operating expenses, optimizing staffing, and helping hotels boost revenue, while enabling hotels to access Oracle OPERA Cloud PMS on mobile devices.

Collaboration

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Salesforce	Legacy	Slack Connect	Collaboration	Collaboration	n/a	2022	2022

Content Management

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Digital Asset Management	Content Management		2020	2020
			Digital Signing	Content Management		2021	2021

CRM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Marketing Automation	CRM		2019	2019
			Tag Management	CRM		2020	2020

ITSM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			IT Service Management	ITSM		2021	2021

PPM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Project Portfolio Management	PPM		2020	2020

PaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Apps Development	PaaS		2020	2020
			Apps Development	PaaS		2023	2023

IaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Content Delivery Network	IaaS		2020	2020

CyberSecurity

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Identity and Access Management (IAM)	CyberSecurity		2021	2021
			Secure Email Gateways (SEGs)	CyberSecurity		2019	2019

IT Decision Makers and Key Stakeholders at Best Western Hotels & Resorts

First Name	Last Name	Title	Function	Department	Email	Phone
No data found

Show All Contacts

Apps Being Evaluated by Best Western Hotels & Resorts Executives

Date	Company	Status	Vendor	Product	Category	Market
No data found

FAQ - APPS RUN THE WORLD Best Western Hotels & Resorts Technographics

Best Western Hotels & Resorts is a Leisure and Hospitality organization based in United States, with around 3000 employees and annual revenues of $450.0 million.

Best Western Hotels & Resorts operates a diverse technology stack with applications such as Stripe Payments, Oracle OPERA Cloud PMS and Slack Connect, covering areas like Payment Processing, Hotel Property Management and Collaboration.

Best Western Hotels & Resorts has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Stripe, Oracle and Salesforce.

Best Western Hotels & Resorts recently adopted applications including PostHog in 2023, Oracle OPERA Cloud PMS in 2022 and Slack Connect in 2022, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Best Western Hotels & Resorts’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Best Western Hotels & Resorts’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Best Western Hotels & Resorts technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.