AI Buyer Insights:

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● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

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● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

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● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

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● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Betfair
Location
Waterfront Hammersmith Embankment Chancellors Road,
London, W6 9HP,
United Kingdom
Website
https://www.betfair.com/
Phone
44 84 4871-7000
Artw industry
Professional Services
Employee
Revenue

Betfair Technographics

Betfair Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Betfair and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1800 Betfair employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Betfair has purchased the following applications: ONEsite for Community Management in 2011, Cloudflare CDN for Content Delivery Network in 2021, Playtech for Enterprise Gaming Platform in 2018 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Betfair is running and its propensity to invest more and deepen its relationship with ONEsite , Cloudflare , Playtech or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Betfair revenues, which have grown to $438.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Betfair intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Betfair Data, Technology Stack, and Enterprise Applications
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
ONEsite Legacy ONEsite Community Management CRM n/a 2011 2011
In 2011, Betfair implemented ONEsite as its Community Management solution to host community.betfair.com, delivering forums, polls and real-time interactions for bettors in the United Kingdom. The deployment positioned ONEsite as a CRM and community engagement platform supporting live discussion and customer engagement during event windows, with the application serving marketing and customer service touchpoints. The implementation used ONEsite modules consistent with Community Management use cases, including forum threads, polling functionality and live view chat to enable real-time interaction during sporting events. Configuration emphasized moderated discussion workflows, user profile and membership controls, and content publishing routines to sustain continuous event-driven engagement on community.betfair.com while preserving brand and compliance controls. Operational coverage was focused on the United Kingdom, with ONEsite supporting event-timed engagement and customer-facing community operations, and acting as the primary public forum for bettors. Governance centered on moderated community workflows and integrated customer engagement processes, with ONEsite delivering the technical stack for live discussion and CRM-oriented community outreach.
Marketing Analytics CRM 2021 2021
Marketing Automation CRM 2014 2014
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Cloudflare Legacy Cloudflare CDN Content Delivery Network IaaS n/a 2021 2021
ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Playtech Legacy Playtech Enterprise Gaming Platform ERP Services and Operations n/a 2018 2018
In 2018, Betfair implemented Playtech, deploying the Playtech Enterprise Gaming Platform to centralize core gaming and sportsbook operations. Betfair used Playtech Enterprise Gaming Platform to support gaming product teams and sportsbook functions across the operator, aligning platform capabilities with player lifecycle and wagering use cases. Configuration work focused on standard Enterprise Gaming Platform modules, including wagering engine configuration, casino and sportsbook content management, player account and wallet services, and compliance and reporting capabilities. The deployment emphasized modular configuration and operational orchestration across gaming operations, product, risk, and compliance teams, standardizing game delivery and player lifecycle workflows and establishing platform-level governance for content and account management.
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
ERP Financial ERP Financial Management 2012 2012
Expense Management ERP Financial Management 2012 2012
Procurement
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Procurement Procurement 2012 2012
IT Decision Makers and Key Stakeholders at Betfair
First Name Last Name Title Function Department Email Phone
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Show All Contacts
Apps Being Evaluated by Betfair Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Betfair Technographics

Betfair is a Professional Services organization based in United Kingdom, with around 1800 employees and annual revenues of $438.0 million.

Betfair operates a diverse technology stack with applications such as ONEsite, Cloudflare CDN and Playtech, covering areas like Community Management, Content Delivery Network and Enterprise Gaming Platform.

Betfair has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as ONEsite, Cloudflare and Playtech.

Betfair recently adopted applications including Oracle Maxymiser in 2021, Cloudflare CDN in 2021 and Playtech in 2018, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Betfair’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Betfair’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Betfair technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.