Apps Run The World

Betfair Software Purchases and Digital Transformation Initiatives

Last updated on 2021-10-20 10:23:31

Discover the latest software purchases and digital transformation initiatives being undertaken by Betfair and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1800 Betfair employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Betfair has purchased the following applications: Playtech for Enterprise Gaming Platform in 2018, Salesforce Marketing Cloud for Marketing Automation in 2014, Oracle E-Business Suite for ERP Financial in 2012 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Betfair is running and its propensity to invest more and deepen its relationship with Playtech , Salesforce , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Betfair revenues, which have grown to $438.0 millions in 2019, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Betfair intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.


Waterfront Hammersmith Embankment Chancellors Road
London, W6 9HP , x
United Kingdom
44 84 4871 7000
https://www.betfair.com/
Industry Employees Revenue
Professional Services 1800 $438.0M

Enterprise Software and Cloud Applications being used by Betfair


Vendor Old Product New Product Category Market Users VAR/SI When Live
Salesforce Legacy Applications Salesforce Marketing Cloud Marketing Automation CRM n/a n/a 2014 2014
Subscribe Subscribe Subscribe ERP Financial ERP Financial Management Subscribe Subscribe 2012 2012
Subscribe Subscribe Subscribe Expense Management ERP Financial Management Subscribe Subscribe 2012 2012
Subscribe Subscribe Subscribe Enterprise Gaming Platform ERP Services and Operations Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Procurement Procurement Subscribe Subscribe 2012 2012
Vendor Old Product New Product Category Market Users VAR/SI When Live
Salesforce Legacy Applications Salesforce Marketing Cloud Marketing Automation CRM n/a n/a 2014 2014
Subscribe Subscribe Subscribe ERP Financial ERP Financial Management Subscribe Subscribe 2012 2012
Subscribe Subscribe Subscribe Expense Management ERP Financial Management Subscribe Subscribe 2012 2012
Subscribe Subscribe Subscribe Enterprise Gaming Platform ERP Services and Operations Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Procurement Procurement Subscribe Subscribe 2012 2012
Vendor Old Product New Product Category Market Users VAR/SI When Live
Vendor Old Product New Product Category Market Users VAR/SI When Live
Vendor Old Product New Product Category Market Users VAR/SI When Live

IT Decision Makers and Key Stakeholders at Betfair


First Name Last Name Title Email Phone
Subscribe Subscribe HR Director Subscribe Subscribe
Subscribe Subscribe Head of HR, Commercial International Subscribe Subscribe
Subscribe Subscribe Head of HR - Marketing & Commercial Subscribe Subscribe