AI Buyer Insights:

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● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

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● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

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● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

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● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

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● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Michelin, an e2open customer evaluated Oracle Transportation Management

Betfred
Location
56-58 Benson Road,
Birchwood, WA3 7PQ,
United Kingdom
Website
https://www.betfred.com/
Phone
44 19 2587-8269
Artw industry
Leisure and Hospitality
Employee
Revenue

Betfred Technographics

Betfred Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Betfred and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10000 Betfred employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Betfred has purchased the following applications: Apple Pay for Payment Processing in 2020, Zellis MyView for Employee Self Service in 2020, Cisco Unified IP Phones for PBX, VoiP and Phone Systems in 2013 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Betfred is running and its propensity to invest more and deepen its relationship with Apple , Klarna , WorldPay or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Betfred revenues, which have grown to $13.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Betfred intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Betfred Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Apple Legacy Apple Pay Payment Processing ERP Financial Management n/a 2020 2020
Payment Processing ERP Financial Management 2020 2020
Payment Processing ERP Financial Management 2020 2020
HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Zellis Legacy Zellis MyView Employee Self Service HCM n/a 2020 2020
Workforce Management HCM 2016 2016
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Cisco Systems Legacy Cisco Unified IP Phones PBX, VoiP and Phone Systems Collaboration n/a 2013 2013
In 2013 Betfred deployed Cisco Unified IP Phones as its core PBX, VoiP and Phone Systems solution to standardize voice across retail shops, the central service desk, and field support operations. The deployment was positioned to support shop-level customer service workflows and back-office communications within the United Kingdom retail estate, alongside broader IT responsibilities supporting a user base of more than 10,000 employees. Configuration work emphasized centralized provisioning and handset configuration, standard call routing and voicemail capabilities, and role-based phone profiles consistent with PBX, VoiP and Phone Systems practices. The implementation included hands-on configuration of IP phones for Despatch workflows, and routine imaging and provisioning activity tied to site refits and upgrades. Operational integration was managed in close coordination with telecom supplier BT and with Finsoft shop software stakeholders, reflecting explicit third-party supplier engagement during support and incident resolution. Phone configuration and user profile administration were performed alongside Active Directory account administration for a 10K plus user population, aligning telephony identifiers with enterprise user identities and service desk processes. Governance and operational ownership rested with the internal service desk and field service teams, with first line support, SLA-driven incident handling, escalation to mobile engineers where required, and liaison with senior management for upgrade and refit scheduling. Support scope included troubleshooting of Cisco IP Phones at shop sites, issuance of field jobs, and integration of telephony incident workflows into existing service management practices.
PBX, VoiP and Phone Systems Collaboration 2013 2013
PBX, VoiP and Phone Systems Collaboration 2013 2013
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Call Center CRM 2016 2016
CRM CRM 2025 2025
Customer Analytics CRM 2020 2020
Customer Engagement CRM 2014 2014
Customer Engagement CRM 2018 2018
Customer Engagement CRM 2018 2018
Customer Experience CRM 2018 2018
Digital Advertising Platform CRM 2014 2014
Marketing Analytics CRM 2019 2019
Marketing Analytics CRM 2020 2020
Marketing Automation CRM 2014 2014
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2019 2019
Remote Monitoring and Management ITSM 2021 2021
TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
AML, Fraud and Compliance TRM 2014 2014
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2017 2017
Application Hosting and Computing Services IaaS 2015 2015
Content Delivery Network IaaS 2014 2014
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Email Gateways (SEGs) CyberSecurity 2017 2017
Secure Email Gateways (SEGs) CyberSecurity 2020 2020
Web Application Firewalls (WAF) CyberSecurity 2021 2021
IT Decision Makers and Key Stakeholders at Betfred
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Betfred Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Betfred Technographics

Betfred is a Leisure and Hospitality organization based in United Kingdom, with around 10000 employees and annual revenues of $13.00 billion.

Betfred operates a diverse technology stack with applications such as Apple Pay, Zellis MyView and Cisco Unified IP Phones, covering areas like Payment Processing, Employee Self Service and PBX, VoiP and Phone Systems.

Betfred has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Apple, Zellis and Cisco Systems.

Betfred recently adopted applications including HaloCRM in 2025, TeamViewer in 2021 and Imperva Sonar in 2021, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Betfred’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Betfred’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Betfred technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.