Betfred
Location
56-58 Benson Road,
Birchwood, WA3 7PQ,
United Kingdom
Website
https://www.betfred.com/
Phone
44 19 2587-8269
Artw industry
Leisure and Hospitality
Employee
Revenue

Betfred Technographics

Betfred Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Betfred and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10000 Betfred employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Betfred has purchased the following applications: Amazon EC2 for Application Hosting and Computing Services in 2017, IBM Instana for Application Performance Management in 2019, Content Guru Storm CONTACT for Call Center in 2016 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Betfred is running and its propensity to invest more and deepen its relationship with Amazon Web Services (AWS) , Microsoft , IBM or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Betfred revenues, which have grown to $13.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Betfred intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

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Betfred Data, Technology Stack, and Enterprise Applications
IaaS
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Amazon Web Services (AWS) Legacy Amazon EC2 Application Hosting and Computing Services IaaS n/a 2017 2017
Application Hosting and Computing Services IaaS 2015 2015
Content Delivery Network IaaS 2014 2014
ITSM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
IBM Legacy IBM Instana Application Performance Management ITSM n/a 2019 2019
Remote Monitoring and Management ITSM 2021 2021
CRM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Content Guru Legacy Content Guru Storm CONTACT Call Center CRM n/a 2016 2016
Customer Analytics CRM 2020 2020
Customer Engagement CRM 2014 2014
Customer Engagement CRM 2018 2018
Customer Engagement CRM 2018 2018
Customer Experience CRM 2018 2018
Digital Advertising Platform CRM 2014 2014
Marketing Analytics CRM 2019 2019
Marketing Analytics CRM 2020 2020
Marketing Automation CRM 2014 2014
eCommerce
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
eCommerce Fraud Protection eCommerce 2014 2014
HCM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Employee Self Service HCM 2020 2020
Workforce Management HCM 2016 2016
ERP Financial Management
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Payment Processing ERP Financial Management 2020 2020
Payment Processing ERP Financial Management 2020 2020
Payment Processing ERP Financial Management 2020 2020
Collaboration
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
PBX, VoiP and Phone Systems Collaboration 2013 2013
PBX, VoiP and Phone Systems Collaboration 2013 2013
PBX, VoiP and Phone Systems Collaboration 2013 2013
CyberSecurity
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Secure Email Gateways (SEGs) CyberSecurity 2017 2017
Secure Email Gateways (SEGs) CyberSecurity 2020 2020
Web Application Firewalls (WAF) CyberSecurity 2021 2021
IT Decision Makers and Key Stakeholders at Betfred
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Betfred Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Betfred Technographics

Betfred is a Leisure and Hospitality organization based in United Kingdom, with around 10000 employees and annual revenues of $13.00 billion.

Betfred operates a diverse technology stack with applications such as Amazon EC2, IBM Instana and Content Guru Storm CONTACT, covering areas like Application Hosting and Computing Services, Application Performance Management and Call Center.

Betfred has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Amazon Web Services (AWS), IBM and Content Guru.

Betfred recently adopted applications including TeamViewer in 2021, Imperva Sonar in 2021 and Medallia Cooladata in 2020, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Betfred’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Betfred’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Betfred technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.