Bethel University
Bethel University Technographics
Bethel University Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bethel University and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1500 Bethel University employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bethel University has purchased the following applications: Domo for Analytics and BI in 2017, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011, Adobe Experience Cloud for Customer Experience in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bethel University is running and its propensity to invest more and deepen its relationship with Domo , Google , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bethel University revenues, which have grown to $145.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bethel University intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bethel University Tech Stack and Enterprise Applications
Bethel University Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Domo | Legacy | Domo | Analytics and BI | Analytics and BI | n/a | 2017 | 2018 |
In 2017, Bethel University implemented Domo as its Analytics and BI application to create new critical data visualizations for the admissions funnel and for retention and graduation reporting. The deployment focused on building purpose built dashboards and reporting views to make admissions pipeline and student outcome data visible to operational teams.
Domo dashboards implemented included admissions funnel visualizations, cohort retention analysis, and graduation reporting, with KPI indicators and trend charts configured to support monitoring of enrollment and student progression. Configurations emphasized dashboard driven workflows and reusable visualization templates consistent with Analytics and BI capabilities.
Operational use centered on admissions, student success and institutional reporting functions, with dashboards provisioned to stakeholders across those departments. Governance and rollout emphasized centralized dashboard cataloging and role aligned access to ensure consistent reporting for admissions funnel management and retention monitoring.
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Bethel University Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, Bethel University implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The implementation is observable in the institution's website source, indicating a campus-wide adoption for core communication and content workflows.
Google Workspace (Formerly Google G-Suite) deployment at Bethel University includes core Collaboration capabilities such as institutional email, calendaring, Drive file storage, Docs, Sheets, Slides, Meet for video conferencing, Groups and the admin console. Configuration emphasizes shared document collaboration, calendar coordination for academic scheduling, and synchronous meeting support for faculty and administrative staff.
Deployment follows a cloud-hosted SaaS model managed by central IT, with role-based administrative controls, delegated administration for departmental accounts, and policy enforcement for sharing and retention aligned to institutional governance. Bethel University Google Workspace (Formerly Google G-Suite) Collaboration supports IT, academic administration, and student services across the campus in the United States.
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Bethel University CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Cloud | Customer Experience | CRM | n/a | 2020 | 2020 |
In 2020 Bethel University deployed Adobe Experience Cloud to centralize its institutional website experience under the Customer Experience category. The implementation focused on the public web presence at https://www.bethel.edu and on supporting marketing and enrollment communications.
Adobe Experience Cloud was configured to provide web experience management, content delivery orchestration, behavioral analytics, audience segmentation and personalization capabilities. The deployment included tag management and client-side analytics instrumentation to support iterative content experiments and targeted messaging.
Operational scope covered the university marketing team and web operations, aligning content editorial workflows with audience segmentation and campaign orchestration processes. Integrations were implemented at the website presentation and tagging layers, reflecting a cloud-hosted experience platform pattern tied directly to institutional web pages and marketing channels.
Governance emphasized content lifecycle controls, editorial approvals and tag governance to reduce risk in web publishing, with operational ownership retained by marketing and web operations. The record confirms Adobe Experience Cloud is the active Customer Experience platform running the Bethel University website.
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2011 | 2011 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Bethel University ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2013 | 2013 |
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Bethel University TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Critical Event Management | TRM |
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2021 | 2021 |
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Bethel University PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2013 | 2013 |
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Bethel University IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Bethel University CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Bethel University
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Chief Financial Officer | CXO | Finance | |
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Senior Director, IT Solutions Delivery and PMO | Director | IT | |
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Associate Director of Information Technology | Director | IT | |
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Apps Being Evaluated by Bethel University Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Bethel University IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Bethel University digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Bethel University Technographics
Bethel University is a Education organization based in United States,
with around 1500 employees and annual revenues of $145.0 million.
Bethel University operates a diverse technology stack with applications such as
Domo, Google Workspace (Formerly Google G-Suite) and Adobe Experience Cloud,
covering areas like Analytics and BI, Collaboration and Customer Experience.
Bethel University has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Domo, Google and Adobe Systems.
Bethel University recently adopted applications including
Criteo Commerce Media Platform in 2023, PubMatic in 2021 and Everbridge Critical Event Management in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bethel University’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Bethel University’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bethel University technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.